D 2018

Consumer decision making process at higher education market

URBÁNKOVÁ, Hana and Jiří URBÁNEK

Basic information

Original name

Consumer decision making process at higher education market

Name in Czech

Chování spotřebitele na trhu vysokých škol

Name (in English)

Consumer decision making process at higher education market

Authors

URBÁNKOVÁ, Hana (203 Czech Republic) and Jiří URBÁNEK (203 Czech Republic, guarantor, belonging to the institution)

Edition

Brno, PEFnet 2018, p. 63-64, 72 pp. 2018

Publisher

MENDELU. Brno

Other information

Language

Czech

Type of outcome

Proceedings paper

Field of Study

50204 Business and management

Country of publisher

Czech Republic

Confidentiality degree

is not subject to a state or trade secret

Publication form

electronic version available online

Organization unit

STING ACADEMY

ISBN

978-80-7509-602-9

Keywords in English

consumer behavior ; decision making process; consumer; higher education; university; marketing mix

Links

MSM6215648904, plan (intention).
Changed: 20/7/2020 09:23, Ing. Jiří Urbánek, Ph.D.

Abstract

ORIG EN

V originále

This paper describe consumer decision making process at higher education market.

In English

This paper describe consumer decision making process at higher education market.