b 2019

Marketing Research

URBÁNEK, Jiří

Basic information

Original name

Marketing Research

Name in Czech

Marketingový výzkum

Authors

URBÁNEK, Jiří (203 Czech Republic, guarantor, belonging to the institution)

Edition

1. Ed. Brno, 114 pp. 1, 2019

Publisher

Sting spol. s r.o.

Other information

Language

English

Type of outcome

Textbook

Field of Study

50204 Business and management

Confidentiality degree

is not subject to a state or trade secret

Organization unit

STING ACADEMY

ISBN

978-80-87482-60-5

Keywords (in Czech)

marketingový výzkum

Keywords in English

marketing research

Links

MSM6215648904, plan (intention).
Changed: 20/7/2020 09:14, Ing. Jiří Urbánek, Ph.D.

Abstract

In the original language

Study Support for the Combined Form of Study. Marketing research aims to take some of the risk out of marketing decisions by providing information that can form part or all of the basis of decision-making.