Přehled o publikaci

The presented research is part of the research project "The Student Journey". The aim is to identify the motives and decision-making practices; the key factors influencing the decision to study in university; and potential differences between the students with preferences of private or public higher education institutions. The research was conducted in period 2021-2022 among students of public and private higher education institutions in the Czech Republic. The literature review focuses on students´ decision making process in higher education institution choice. The models of classification of students reasoning including multiple influences are presented. The methodology of the qualitative research investigation is based on the semi-structured face to face interviews. The research sample was selected by purposive sampling method. To achieve data systematization for qualitative analysis, open coding was implemented. The findings show differences in study motives and the decision-making processes between public and private university students. Differences were also identified between respondents in the same category of public and private university students. Certain elements also emerge across categories. Since study decision making is also similarly used in decision making at secondary school, the findings may also be useful to compare with practice in decision making at this level of study.