2021
Social Responsibility to Symbols of Public Institutions. Example of Identity Management in Czech Republic
NESIBA, JiříZákladní údaje
Originální název
Social Responsibility to Symbols of Public Institutions. Example of Identity Management in Czech Republic
Autoři
NESIBA, Jiří (203 Česká republika, garant, domácí)
Vydání
Praha, European Forum of Enterpreneurship 2021. Proceedings of the 14th International Scientific Conference, od s. 26-41, 16 s. 2021
Nakladatel
NEWTON College
Další údaje
Jazyk
angličtina
Typ výsledku
Stať ve sborníku
Obor
50902 Social sciences, interdisciplinary
Stát vydavatele
Česká republika
Utajení
není předmětem státního či obchodního tajemství
Forma vydání
elektronická verze "online"
Odkazy
Organizační jednotka
Vysoká škola NEWTON, a.s.
ISBN
978-80-907435-7-1
Klíčová slova anglicky
Functional identity; identity management; public symbols; trademark
Příznaky
Mezinárodní význam, Recenzováno
Změněno: 14. 3. 2025 13:45, PhDr. Jiří Nesiba, LL.M., Ph.D.
Anotace
V originále
Author examines symbols of public institutions in the Czech Republic. Using qualitative methods, it is analyzed the current situation of official symbols in state, regional, municipal and established public benefit organizations. Public symbols are based on historical contexts and shape the identity of the inhabitants and the relationship to the bearer of the symbol. Responsible work with public symbols forms management framework of organizations that shapes social responsiblity. Author applies this social responsibility to the connectivity of identity management. The article deals with the functional identity of the symbols, their function, as well as the Czech legal framework enabling protection through trademarks. Based on the information from the research, author suggests a specific way to strengthen responsibility for public symbols. It proposes the creation of a Database of Symbols of Czech Public Institutions, where not only coat of arms, flags, but also brands will be represented. This will make public administration more efficient in this area and increase social responsibility