D 2021

Social Responsibility to Symbols of Public Institutions. Example of Identity Management in Czech Republic

NESIBA, Jiří

Základní údaje

Originální název

Social Responsibility to Symbols of Public Institutions. Example of Identity Management in Czech Republic

Autoři

NESIBA, Jiří (203 Česká republika, garant, domácí)

Vydání

Praha, European Forum of Enterpreneurship 2021. Proceedings of the 14th International Scientific Conference, od s. 26-41, 16 s. 2021

Nakladatel

NEWTON College

Další údaje

Jazyk

angličtina

Typ výsledku

Stať ve sborníku

Obor

50902 Social sciences, interdisciplinary

Stát vydavatele

Česká republika

Utajení

není předmětem státního či obchodního tajemství

Forma vydání

elektronická verze "online"

Odkazy

Organizační jednotka

Vysoká škola NEWTON, a.s.

ISBN

978-80-907435-7-1

Klíčová slova anglicky

Functional identity; identity management; public symbols; trademark

Příznaky

Mezinárodní význam, Recenzováno
Změněno: 14. 3. 2025 13:45, PhDr. Jiří Nesiba, LL.M., Ph.D.

Anotace

V originále

Author examines symbols of public institutions in the Czech Republic. Using qualitative methods, it is analyzed the current situation of official symbols in state, regional, municipal and established public benefit organizations. Public symbols are based on historical contexts and shape the identity of the inhabitants and the relationship to the bearer of the symbol. Responsible work with public symbols forms management framework of organizations that shapes social responsiblity. Author applies this social responsibility to the connectivity of identity management. The article deals with the functional identity of the symbols, their function, as well as the Czech legal framework enabling protection through trademarks. Based on the information from the research, author suggests a specific way to strengthen responsibility for public symbols. It proposes the creation of a Database of Symbols of Czech Public Institutions, where not only coat of arms, flags, but also brands will be represented. This will make public administration more efficient in this area and increase social responsibility