Author examines symbols of public institutions in the Czech Republic. Using qualitative methods, it is analyzed the current situation of official symbols in state, regional, municipal and established public benefit organizations. Public symbols are based on historical contexts and shape the identity of the inhabitants and the relationship to the bearer of the symbol. Responsible work with public symbols forms management framework of organizations that shapes social responsiblity. Author applies this social responsibility to the connectivity of identity management. The article deals with the functional identity of the symbols, their function, as well as the Czech legal framework enabling protection through trademarks. Based on the information from the research, author suggests a specific way to strengthen responsibility for public symbols. It proposes the creation of a Database of Symbols of Czech Public Institutions, where not only coat of arms, flags, but also brands will be represented. This will make public administration more efficient in this area and increase social responsibility