Přehled o publikaci

The presented paper refers about the analysis results at Non-Bank Consumer Credit Providers (NBCCPs) andNon-banking Financial Institutions (NBFIs) operating in the Czech Republic, which lend non-bank loans tohouseholds. The presented issues concern social responsibility of companies and pretended ethics, which iscalled usually as pinkwashing. Research has examined the relationship among four aspects — number ofCSR instruments, registered address and branches in Czech regions, financial turnover (2019) and in -creased cost (penalty) for one real loan (measured in November 2020). Data for the research were obtainedfrom open source state institutions, individual companies and current social and financial research. Theconclusion of the analysis states that there is a tendency for pinkwashing management of social responsibil-ity. This tendency is non-linear. Pinkwashing is reflected in the fact that a higher number of CSR instru-ments are available to those companies that have a higher financial turnover, registered address in Pragueand provide loans via on-line with a lower share of corporate branches in the regions. At the same time,these companies have a lower level of increased extra cost (penalty) for individual loans. The socially re-sponsible behavior of the examined institutions is tied to the financial turnover. The higher financial turn-over means a higher degree of implementation of social responsible instruments. This fact is accompaniedby empirical research by the author. Because it is a dynamically changing business environment, the articlepresents the development trends in the researched sector. The article introduces the terminology ‘pinkwash-ing’ into the Czech academical environment, which is gradually establishing itself in the research area ofCSR management.