D 2025

STARTUPS - BEARERS OF THE IDEA OF SUSTAINABILITY IN ECONOMICS

TÓTHOVÁ, Veronika; Milan FIĽA and Filip NEMEC

Basic information

Original name

STARTUPS - BEARERS OF THE IDEA OF SUSTAINABILITY IN ECONOMICS

Authors

TÓTHOVÁ, Veronika; Milan FIĽA and Filip NEMEC

Edition

Kosovo, Book of Proceedings : 3 rd International Conference on Social and Health Sciences, p. 37-50, 226 pp. 2025

Publisher

Universum Press

Other information

Type of outcome

Proceedings paper

Confidentiality degree

is not subject to a state or trade secret

Organization unit

NEWTON University

ISBN

978-9951-531-30-6

Keywords in English

startups, economic sustainability, sustainability

Tags

International impact, Reviewed
Changed: 8/9/2025 09:02, Ing. Veronika Tóthová, PhD.

Abstract

In English

In recent years, we have seen, that people and also public authorities try to solve are trying to solve the ever-increasing problem of climate change and the ever-decreasing supply of limited factors of production currently available to us. Scientists and the general public are trying to find innovative ways to preserve the environment and non-renewable sources of raw materials for future generations. For this purpose, they are looking for sustainable ways of economic growth as well as an innovative approach to traditional sectors such as agriculture and food production, energy, manufacturing, and waste management, which are also areas of economic sustainability where firms seek their opportunities to help to achieve sustainable goals defined by United Nations. Through our analyses of different statistics, we have found that startups seem to be one of the solutions in the business field for economic sustainability because even though these are young companies in the initial stages of development, they are also fastgrowing carriers of innovation, a disruptive view of the problem being solved, as well as companies changing traditional models and approaches. Although startups have a low survival rate, a huge number of them are created every year precisely to bring an unusual solution to a current problem affecting customers' lives.