Přehled o publikaci

A big topic resonating in society in recent years is sustainability, which covers all areas of society’s life, such as social, political, ecological, and entrepreneurial areas. But to make sustainability an essential part of our lives, it is necessary to abandon the usual concepts and focus on a different view of things and innovations that precede any change. Based on the knowledge about startups, which defines them as disruptors of old concepts, we can assume that startups, with their innovative approaches to solving issues, will play a crucial role in the sustainability of society. When we analyze the startup ecosystems, we can see that there are many leading startups in the eco scene, which are often at the forefront of innovation, so they can use their unique approach to making a positive impact on the environment and thus attract more people interested in the topic of sustainability. We used mixed methods in creating this paper. To define the concept of startups, sustainability, and sustainable innovation we analyzed various literature and research papers and to present the best overview of the studied issue we used descriptive methods to present the relevant information. The statistical issues were based on KMPG International and UtilityBidder Methodology, which we used for the presentation of the results of their research on sustainability by enterprises (KMPG International) and countries (UtilityBidder).