Theses on a related topic (having the same keywords):
marketingova strategie, marketingovy mix, marketing, analyza swot a pest, matice bcg.Keywords ordered alphabetically | Keywords ordered by occurrence rate
301.
Vávrová, Lucie
Faculty: STING ACADEMY
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro absolventy VOŠ)
Bachelor's thesis defence: Návrh marketingové strategie společnosti M&B Calibr, spol. s r.o. | Theses on a related topic
Faculty: STING ACADEMY
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro absolventy VOŠ)
Bachelor's thesis defence: Návrh marketingové strategie společnosti M&B Calibr, spol. s r.o. | Theses on a related topic
302.
Vávrová, Zuzana maiden name: Vávrová
Faculty: STING ACADEMY
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Ekonomika a zdaňování)
Master's thesis defence: Zavedení nové řady produktů společnosti Melitrade a.s. | Theses on a related topic
Faculty: STING ACADEMY
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Ekonomika a zdaňování)
Master's thesis defence: Zavedení nové řady produktů společnosti Melitrade a.s. | Theses on a related topic
303.
Velecká, Markéta
Faculty: STING ACADEMY
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro uchazeče ze střední školy)
Bachelor's thesis defence: Marketingový výzkum pro poznání zákazníka firmy XY | Theses on a related topic
Faculty: STING ACADEMY
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro uchazeče ze střední školy)
Bachelor's thesis defence: Marketingový výzkum pro poznání zákazníka firmy XY | Theses on a related topic
304.
Veselý, Pavel
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
305.
Vingrálková, Marika maiden name: Filipková
Faculty: STING ACADEMY
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Zavádění nového výrobku na trh | Theses on a related topic
Faculty: STING ACADEMY
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Zavádění nového výrobku na trh | Theses on a related topic
306.
Vinklerová, Michaela
Faculty: STING ACADEMY
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Marketingová strategie podniku | Theses on a related topic
Faculty: STING ACADEMY
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Marketingová strategie podniku | Theses on a related topic
307.
Vítková, Silvie
Faculty: STING ACADEMY
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Zavádění nového výrobku na trh | Theses on a related topic
Faculty: STING ACADEMY
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Zavádění nového výrobku na trh | Theses on a related topic
308.
Vojkůvka, Jakub
Faculty: NEWTON University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Faculty: NEWTON University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
309.
Vopařilová, Marcela
Faculty: STING ACADEMY
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro absolventy VOŠ)
Bachelor's thesis defence: Marketingový výzkum pro poznání zákazníka firmy XY | Theses on a related topic
Faculty: STING ACADEMY
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro absolventy VOŠ)
Bachelor's thesis defence: Marketingový výzkum pro poznání zákazníka firmy XY | Theses on a related topic
310.
Vrtková, Lucie
Faculty: STING ACADEMY
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Návrh marketingového mixu pro podnik | Theses on a related topic
Faculty: STING ACADEMY
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Návrh marketingového mixu pro podnik | Theses on a related topic
311.
Vymazal, Tomáš maiden name: Vymazal
Faculty: STING ACADEMY
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Budování konkurenceschopnosti firmy | Theses on a related topic
Faculty: STING ACADEMY
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Budování konkurenceschopnosti firmy | Theses on a related topic
312.
Wanke, Darja maiden name: Sobotková
Faculty: STING ACADEMY
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Taxation
Bachelor's thesis defence: Zavedení nového českého produktu v oblasti IT na český trh | Theses on a related topic
Faculty: STING ACADEMY
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Taxation
Bachelor's thesis defence: Zavedení nového českého produktu v oblasti IT na český trh | Theses on a related topic
313.
Yemets, Roman
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
314.
Zábojník, Tomáš
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
315.
Zatloukalová, Dominika
Faculty: NEWTON University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Faculty: NEWTON University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
316.
Zbořil, Miroslav
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
317.
Zbranková, Kristýna
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
318.
Zikmund, Vít
Faculty: STING ACADEMY
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Zhodnocení konkurenční pozice hotelu Prestige a návrhy k jejímu posílení s důrazem na nabídku konferenčních služeb | Theses on a related topic
Faculty: STING ACADEMY
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Zhodnocení konkurenční pozice hotelu Prestige a návrhy k jejímu posílení s důrazem na nabídku konferenčních služeb | Theses on a related topic
319.
Žáková, Petra
Faculty: Collegium Humanum - Warsaw Management University
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing
Faculty: Collegium Humanum - Warsaw Management University
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing
320.
Žirovnický, Antonín
Faculty: STING ACADEMY
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Marketingová strategie vybraného podnikatelského subjektu | Theses on a related topic
Faculty: STING ACADEMY
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Marketingová strategie vybraného podnikatelského subjektu | Theses on a related topic
321.
Adamcová, Ivana maiden name: Kalinová
Faculty: STING ACADEMY
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Návrh komunikačního mixu pro firmu Naturprodukt CZ spol. s r.o. | Theses on a related topic
Faculty: STING ACADEMY
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Návrh komunikačního mixu pro firmu Naturprodukt CZ spol. s r.o. | Theses on a related topic
322.
Adenubi, Immanuel
Faculty: Collegium Humanum - Warsaw Management University
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing
Faculty: Collegium Humanum - Warsaw Management University
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing
323.
Adjei, Elena
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
324.
Al Hashme, Mohammed
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
325.
Anderlová, Nikola
Faculty: STING ACADEMY
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Ekonomika a zdaňování)
Master's thesis defence: Analýza marketingového mixu v malém podniku a návrhy na jeho vylepšení | Theses on a related topic
Faculty: STING ACADEMY
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Ekonomika a zdaňování)
Master's thesis defence: Analýza marketingového mixu v malém podniku a návrhy na jeho vylepšení | Theses on a related topic
326.
Antošová, Petra
Faculty: STING ACADEMY
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Ekonomika a zdaňování)
Master's thesis defence: Marketingová analýza turistického ruchu ve vybraném regionu Jižní Moravy a návrhy na jeho marketingové vylepšení | Theses on a related topic
Faculty: STING ACADEMY
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Ekonomika a zdaňování)
Master's thesis defence: Marketingová analýza turistického ruchu ve vybraném regionu Jižní Moravy a návrhy na jeho marketingové vylepšení | Theses on a related topic
327.
Avkovská, Lucie
Faculty: NEWTON University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Faculty: NEWTON University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
328.
Avkovská, Lucie
Faculty: Collegium Humanum - Warsaw Management University
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Management / International Management
Faculty: Collegium Humanum - Warsaw Management University
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Management / International Management
329.
Bačíková, Romana maiden name: Bačíková
Faculty: STING ACADEMY
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms
Faculty: STING ACADEMY
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms
330.
Bagarová, Klára maiden name: Bagarová
Faculty: STING ACADEMY
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro absolventy VOŠ)
Bachelor's thesis defence: Marketing podniku | Theses on a related topic
Faculty: STING ACADEMY
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro absolventy VOŠ)
Bachelor's thesis defence: Marketing podniku | Theses on a related topic
331.
Bachurová, Kateřina
Faculty: STING ACADEMY
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Marketingový výzkum | Theses on a related topic
Faculty: STING ACADEMY
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Marketingový výzkum | Theses on a related topic
332.
Bajer, Viktor
Faculty: STING ACADEMY
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro uchazeče ze střední školy)
Bachelor's thesis defence: Využití marketingu pro potřeby společnosti KAMENICTVÍ MEJZLÍK | Theses on a related topic
Faculty: STING ACADEMY
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro uchazeče ze střední školy)
Bachelor's thesis defence: Využití marketingu pro potřeby společnosti KAMENICTVÍ MEJZLÍK | Theses on a related topic
333.
Balabánová, Hana
Faculty: STING ACADEMY
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms
Bachelor's thesis defence: Chování spotřebitele na trhu vzdělávání | Theses on a related topic
Faculty: STING ACADEMY
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms
Bachelor's thesis defence: Chování spotřebitele na trhu vzdělávání | Theses on a related topic
334.
Balabuch, Ondřej
Faculty: STING ACADEMY
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Cenová politika firmy Radio Haná, s.r.o. | Theses on a related topic
Faculty: STING ACADEMY
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Cenová politika firmy Radio Haná, s.r.o. | Theses on a related topic
335.
Bálek, Karolína
Faculty: Collegium Humanum - Warsaw Management University
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing
Faculty: Collegium Humanum - Warsaw Management University
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing
336.
Bania, Danny
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
337.
Barchánková, Nikola
Faculty: Collegium Humanum - Warsaw Management University
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Management / Human Resource Management
Faculty: Collegium Humanum - Warsaw Management University
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Management / Human Resource Management
338.
Bartáková, Jana maiden name: Brzlínková
Faculty: STING ACADEMY
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro uchazeče ze střední školy)
Bachelor's thesis defence: Využití marketingových průzkumů pro zvýšení obratu a zisku kosmetické firmy | Theses on a related topic
Faculty: STING ACADEMY
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro uchazeče ze střední školy)
Bachelor's thesis defence: Využití marketingových průzkumů pro zvýšení obratu a zisku kosmetické firmy | Theses on a related topic
339.
Bartáková, Jana maiden name: Brzlínková
Faculty: STING ACADEMY
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Strategické marketingové řízení firmy | Theses on a related topic
Faculty: STING ACADEMY
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Strategické marketingové řízení firmy | Theses on a related topic
340.
Bártek, Daniel
Faculty: STING ACADEMY
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Analýza PR aktivit soukromých vysokých škol v ČR a formulace doporučení pro AKADEMII STING | Theses on a related topic
Faculty: STING ACADEMY
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Analýza PR aktivit soukromých vysokých škol v ČR a formulace doporučení pro AKADEMII STING | Theses on a related topic
341.
Bártek, Michal
Faculty: Collegium Humanum - Warsaw Management University
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing
Faculty: Collegium Humanum - Warsaw Management University
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing
342.
Bartlová, Jitka
Faculty: STING ACADEMY
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro uchazeče ze střední školy)
Bachelor's thesis defence: Využití marketingu pro zvýšení konkurenceschopnosti firmy | Theses on a related topic
Faculty: STING ACADEMY
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro uchazeče ze střední školy)
Bachelor's thesis defence: Využití marketingu pro zvýšení konkurenceschopnosti firmy | Theses on a related topic
343.
Bartoň, Lukáš
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
344.
Bartoň, Lukáš
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
345.
Bartošová, Michaela
Faculty: STING ACADEMY
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Využití marketingu pro zvýšení konkurenceschopnosti podniku | Theses on a related topic
Faculty: STING ACADEMY
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Využití marketingu pro zvýšení konkurenceschopnosti podniku | Theses on a related topic
346.
Bartošová, Miloslava
Faculty: STING ACADEMY
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Ekonomika a zdaňování)
Master's thesis defence: Zhodnocení provádění marketingu ve společnosti Conel s.r.o. a návrh na jeho zdokonalení | Theses on a related topic
Faculty: STING ACADEMY
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Ekonomika a zdaňování)
Master's thesis defence: Zhodnocení provádění marketingu ve společnosti Conel s.r.o. a návrh na jeho zdokonalení | Theses on a related topic
347.
Bártová, Petra
Faculty: STING ACADEMY
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro absolventy VOŠ)
Bachelor's thesis defence: Marketing v prostředí vysokého školství a veletrhu Gaudeamus | Theses on a related topic
Faculty: STING ACADEMY
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro absolventy VOŠ)
Bachelor's thesis defence: Marketing v prostředí vysokého školství a veletrhu Gaudeamus | Theses on a related topic
348.
Bartůněk, Jan
Faculty: STING ACADEMY
Year: 2010, studies terminated for failure to fulfill study requirements
Programme/field: Economic Policy and Administration / Taxation, Taxation
Bachelor's thesis defence: Tvorba marketingového mixu na taneční školu | Theses on a related topic
Faculty: STING ACADEMY
Year: 2010, studies terminated for failure to fulfill study requirements
Programme/field: Economic Policy and Administration / Taxation, Taxation
Bachelor's thesis defence: Tvorba marketingového mixu na taneční školu | Theses on a related topic
349.
Bařinová, Nikola
Faculty: Collegium Humanum - Warsaw Management University
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Management / Human Resource Management
Faculty: Collegium Humanum - Warsaw Management University
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Management / Human Resource Management
350.
Bauer, David
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing