Theses on a related topic (having the same keywords):
obsahova strategie, online reklama, social media, e-commerce, socialni site, online advertising, content strategy, marketingKeywords ordered alphabetically | Keywords ordered by occurrence rate
851.
Sosíková, Kristýna
Faculty: STING ACADEMY
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Návrh marketingové strategie konkrétní instituce | Theses on a related topic
Faculty: STING ACADEMY
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Návrh marketingové strategie konkrétní instituce | Theses on a related topic
852.
Souček, Vít
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Automatizace marketingových procesů pomocí AI ve firmě CPI Hotels | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Automatizace marketingových procesů pomocí AI ve firmě CPI Hotels | Theses on a related topic
853.
Sovka, Marek
Faculty: Col. Hum.
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Management / International Management
Faculty: Col. Hum.
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Management / International Management
854.
Staněk, Pavel
Faculty: STING ACADEMY
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Taxation
Bachelor's thesis defence: Návaznost účetnictví na daně | Theses on a related topic
Bachelor's thesis defence: Vstup firmy Motorpal Jihlava a.s. na trh Indie | Theses on a related topic
Faculty: STING ACADEMY
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Taxation
Bachelor's thesis defence: Návaznost účetnictví na daně | Theses on a related topic
Bachelor's thesis defence: Vstup firmy Motorpal Jihlava a.s. na trh Indie | Theses on a related topic
855.
Stang, Anna Marie
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Využití umělé inteligence se zaměřením na marketing ve firmách | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Využití umělé inteligence se zaměřením na marketing ve firmách | Theses on a related topic
856.
Staňková, Dominika
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingový plán pro Království bylinek | Theses on a related topic
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingový plán pro Království bylinek | Theses on a related topic
857.
Stárková, Milada maiden name: Šabatová
Faculty: STING ACADEMY
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Taxation
Bachelor's thesis defence: Manažérská činnost ředitele příspěvkových organizací | Theses on a related topic
Faculty: STING ACADEMY
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Taxation
Bachelor's thesis defence: Manažérská činnost ředitele příspěvkových organizací | Theses on a related topic
858.
Starović, Marta
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Marketingová strategie ČNP Manufaktury | Theses on a related topic
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Marketingová strategie ČNP Manufaktury | Theses on a related topic
859.
Stauberová, Sandra
Faculty: NEWTON University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Marketingový plán a mediální strategie na uvedení nového časopisu na český trh | Theses on a related topic
Faculty: NEWTON University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Marketingový plán a mediální strategie na uvedení nového časopisu na český trh | Theses on a related topic
860.
Steinbocková, Pavlína
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vnímání zero waste marketingu | Theses on a related topic
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vnímání zero waste marketingu | Theses on a related topic
861.
Stibor, Simona
Faculty: NEWTON University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Rozvoj obchodních aktivit podniku | Theses on a related topic
Faculty: NEWTON University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Rozvoj obchodních aktivit podniku | Theses on a related topic
862.
Strachoňová, Pavlína
Faculty: STING ACADEMY
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Marketingová strategie pro inovovaný výrobek | Theses on a related topic
Faculty: STING ACADEMY
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Marketingová strategie pro inovovaný výrobek | Theses on a related topic
863.
Strakoš, Lukas
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingovej stratégie a prvkov efektívneho manažmentu pre fitness centrum Fitcamp | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingovej stratégie a prvkov efektívneho manažmentu pre fitness centrum Fitcamp | Theses on a related topic
864.
Straňák, Ondřej
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Podnikatelský plán | Theses on a related topic
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Podnikatelský plán | Theses on a related topic
865.
Stránský, Jiří
Faculty: STING ACADEMY
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Faculty: STING ACADEMY
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
866.
Stránský, Michal
Faculty: NEWTON University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management se zaměřením na psychologii
Bachelor's thesis defence: Návrh řízení marketingové komunikace | Theses on a related topic
Faculty: NEWTON University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management se zaměřením na psychologii
Bachelor's thesis defence: Návrh řízení marketingové komunikace | Theses on a related topic
867.
Strapeková, Elena maiden name: Marušicová
Faculty: STING ACADEMY
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Ekonomika a zdaňování)
Master's thesis defence: Mystery shopping vo vybraných bankových inštitúciách | Theses on a related topic
Faculty: STING ACADEMY
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Ekonomika a zdaňování)
Master's thesis defence: Mystery shopping vo vybraných bankových inštitúciách | Theses on a related topic
868.
Stratilová, Stanislava maiden name: Stratilová
Faculty: STING ACADEMY
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Návrh marketingové strategie konkrétní instituce | Theses on a related topic
Faculty: STING ACADEMY
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Návrh marketingové strategie konkrétní instituce | Theses on a related topic
869.
Strnad, Petr
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Marketingová strategie podniku KávoBar | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Marketingová strategie podniku KávoBar | Theses on a related topic
870.
Studený, Luboš
Faculty: STING ACADEMY
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Využití marketingu pro zvýšení konkurenceschopnosti podniku | Theses on a related topic
Faculty: STING ACADEMY
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Využití marketingu pro zvýšení konkurenceschopnosti podniku | Theses on a related topic
871.
Suchá, Věra
Faculty: Col. Hum.
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Management / Human Resource Management
Faculty: Col. Hum.
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Management / Human Resource Management
872.
Suchyňa, Pavel
Faculty: STING ACADEMY
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro uchazeče ze střední školy)
Bachelor's thesis defence: Marketingový výzkum jako nástroj k analýze trhu finančních produktů v době hospodářské recese | Theses on a related topic
Faculty: STING ACADEMY
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro uchazeče ze střední školy)
Bachelor's thesis defence: Marketingový výzkum jako nástroj k analýze trhu finančních produktů v době hospodářské recese | Theses on a related topic
873.
Supuková, Stanislava
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Úloha influencerov v marketingovej komunikácii festivalu Let it Roll | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Úloha influencerov v marketingovej komunikácii festivalu Let it Roll | Theses on a related topic
874.
Surová, Gabriela
Faculty: STING ACADEMY
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Návrh marketingové strategie konkrétní instituce | Theses on a related topic
Faculty: STING ACADEMY
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Návrh marketingové strategie konkrétní instituce | Theses on a related topic
875.
Svěrák, Miroslav
Faculty: STING ACADEMY
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms
Bachelor's thesis defence: Marketing v živnostenském podnikání | Theses on a related topic
Faculty: STING ACADEMY
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms
Bachelor's thesis defence: Marketing v živnostenském podnikání | Theses on a related topic
876.
Svěrák, Miroslav
Faculty: STING ACADEMY
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Zvyšování konkurenceschopnosti společnosti prostřednictvím inovace marketingového mixu | Theses on a related topic
Faculty: STING ACADEMY
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Zvyšování konkurenceschopnosti společnosti prostřednictvím inovace marketingového mixu | Theses on a related topic
877.
Svěrák, Radek
Faculty: STING ACADEMY
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms
Bachelor's thesis defence: Implementace systému CRM do firmy RENOCAR, a.s. | Theses on a related topic
Faculty: STING ACADEMY
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms
Bachelor's thesis defence: Implementace systému CRM do firmy RENOCAR, a.s. | Theses on a related topic
878.
Svěrák, Radek
Faculty: STING ACADEMY
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Zvyšování konkurenceschopnosti společnosti prostřednictvím inovace marketingového mixu | Theses on a related topic
Faculty: STING ACADEMY
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Zvyšování konkurenceschopnosti společnosti prostřednictvím inovace marketingového mixu | Theses on a related topic
879.
Svoboda, Tomáš
Faculty: STING ACADEMY
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Inovace výrobku pro zahraniční trh | Theses on a related topic
Master's thesis defence: Inovace výrobku pro zahraniční trh | Theses on a related topic
Faculty: STING ACADEMY
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Inovace výrobku pro zahraniční trh | Theses on a related topic
Master's thesis defence: Inovace výrobku pro zahraniční trh | Theses on a related topic
880.
Svobodová, Blanka
Faculty: STING ACADEMY
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Tvorba programu komunikace se zákazníkem ve společnosti STOMIX Hodonín s.r.o.a jeho realizace | Theses on a related topic
Faculty: STING ACADEMY
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Tvorba programu komunikace se zákazníkem ve společnosti STOMIX Hodonín s.r.o.a jeho realizace | Theses on a related topic
881.
Svobodová, Nikola
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová strategie a brand identita hudebního tvůrce | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová strategie a brand identita hudebního tvůrce | Theses on a related topic
882.
Svobodová, Vanesa
Faculty: NEWTON University
Year: 2023, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová strategie podniku s luxusním zbožím | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová strategie podniku s luxusním zbožím | Theses on a related topic
883.
Syptáková, Karin
Faculty: Col. Hum.
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing
Faculty: Col. Hum.
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing
884.
Szlaur, Jakub
Faculty: Col. Hum.
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing
Master's thesis defence: Marketingová strategie reklamní agentury | Theses on a related topic
Faculty: Col. Hum.
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing
Master's thesis defence: Marketingová strategie reklamní agentury | Theses on a related topic
885.
Šantínová, Zuzana
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv psychologických faktorů na efektivitu time managementu | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv psychologických faktorů na efektivitu time managementu | Theses on a related topic
886.
Šebestová, Markéta
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv influencer marketingu na rozhodování spotřebitelů | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv influencer marketingu na rozhodování spotřebitelů | Theses on a related topic
887.
Šedá, Kristýna
Faculty: STING ACADEMY
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Návrh komunikačního mixu pro podnik vstupující na e-market | Theses on a related topic
Faculty: STING ACADEMY
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Návrh komunikačního mixu pro podnik vstupující na e-market | Theses on a related topic
888.
Šenkeříková, Dana maiden name: Kantorová
Faculty: STING ACADEMY
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Faculty: STING ACADEMY
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
889.
Šerfel, Dušan
Faculty: STING ACADEMY
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Zavádění nového výrobku na trh | Theses on a related topic
Faculty: STING ACADEMY
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Zavádění nového výrobku na trh | Theses on a related topic
890.
Ševčík, Vojtěch
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Budování značky Dluhopisomat | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Budování značky Dluhopisomat | Theses on a related topic
891.
Ševčíková, Kristina
Faculty: NEWTON University
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management se zaměřením na psychologii
Bachelor's thesis defence: Marketingový plán | Theses on a related topic
Faculty: NEWTON University
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management se zaměřením na psychologii
Bachelor's thesis defence: Marketingový plán | Theses on a related topic
892.
Ševčíková, Zuzana
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: E-mailingová automatizace v e-commerce prostředí | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: E-mailingová automatizace v e-commerce prostředí | Theses on a related topic
893.
Šimek, Adam
Faculty: Col. Hum.
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Management / Psychology in Management
Master's thesis defence: Marketingová strategie podniku | Theses on a related topic
Faculty: Col. Hum.
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Management / Psychology in Management
Master's thesis defence: Marketingová strategie podniku | Theses on a related topic
894.
Šimková, Barbora
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Marketingový plán | Theses on a related topic
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Marketingový plán | Theses on a related topic
895.
Šimonová, Amálie
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Marketingová strategie podniku | Theses on a related topic
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Marketingová strategie podniku | Theses on a related topic
896.
Šimún, Ján
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingovej komunikácie pre podnikateľský subjekt | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingovej komunikácie pre podnikateľský subjekt | Theses on a related topic
897.
Šindýlek, Václav
Faculty: Col. Hum.
Year: 2017, studies completed, degree conferred: Mgr.
Programme/field: Management / International Management
Faculty: Col. Hum.
Year: 2017, studies completed, degree conferred: Mgr.
Programme/field: Management / International Management
898.
Škarda, Karel
Faculty: STING ACADEMY
Year: 2006, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms
Faculty: STING ACADEMY
Year: 2006, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms
899.
Škaroupka, Jan
Faculty: STING ACADEMY
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Faculty: STING ACADEMY
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
900.
Šmuhař, Dominik
Faculty: NEWTON University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Marketingová strategie pro etablaci nové značky na trhu | Theses on a related topic
Faculty: NEWTON University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Marketingová strategie pro etablaci nové značky na trhu | Theses on a related topic