Theses on a related topic (having the same keywords):
marketingova strategie, hotel, marketing strategy, social media, socialne siete, restaurace, tvorba obsahu, content creation, socialni site, marketingova strategia, marketing, restaurant, restauraciaKeywords ordered alphabetically | Keywords ordered by occurrence rate
51.
Daňková, Petra
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vytvoření osobní značky na Instagramu se zaměřením na knihy | Theses on a related topic
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vytvoření osobní značky na Instagramu se zaměřením na knihy | Theses on a related topic
52.
Do, Van Anh
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Marketingová strategie nově vznikajícího food trucku | Theses on a related topic
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Marketingová strategie nově vznikajícího food trucku | Theses on a related topic
53.
Doanová, Sára
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Influencer Marketing | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Influencer Marketing | Theses on a related topic
54.
Dolejš, Matouš
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingový plán pro podnik služeb Inter Hostel Liberec | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingový plán pro podnik služeb Inter Hostel Liberec | Theses on a related topic
55.
Dufek, Libor
Faculty: STING ACADEMY
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Návrh marketingové strategie | Theses on a related topic
Faculty: STING ACADEMY
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Návrh marketingové strategie | Theses on a related topic
56.
Dvořáček, Martin
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingové strategie ve vybraném podniku | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingové strategie ve vybraném podniku | Theses on a related topic
57.
Elli, Dmytro
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová strategie pro nově vznikající značku půjčovny vozidel | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová strategie pro nově vznikající značku půjčovny vozidel | Theses on a related topic
58.
Endrychová, Natálie
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Nové trendy v marketingu na sociálních sítích pro firmu Perfect Styling | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Nové trendy v marketingu na sociálních sítích pro firmu Perfect Styling | Theses on a related topic
59.
Farnbauer, Daniel
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Marketingový plán pro značku Journ | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Marketingový plán pro značku Journ | Theses on a related topic
60.
Fiala, Jan
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingové kampaně pro e-shop Parpl Shop | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingové kampaně pro e-shop Parpl Shop | Theses on a related topic
61.
Fürst, Patrik
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová strategie nově vznikající značky | Theses on a related topic
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová strategie nově vznikající značky | Theses on a related topic
62.
Gardoňová, Michaela
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová komunikace ve firmě Hamé | Theses on a related topic
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová komunikace ve firmě Hamé | Theses on a related topic
63.
Giangová, Quynh Huong
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Marketingová strategie salonu Beauty Lounge | Theses on a related topic
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Marketingová strategie salonu Beauty Lounge | Theses on a related topic
64.
Gonos, Bartolomej
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Marketingová stratégia pre developerské projekty | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Marketingová stratégia pre developerské projekty | Theses on a related topic
65.
Grygarová, Nella
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingový plán pro podnik LamaCafé | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingový plán pro podnik LamaCafé | Theses on a related topic
66.
Hájková, Kateřina
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Obsahová strategie Centra Eden | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Obsahová strategie Centra Eden | Theses on a related topic
67.
Hájovská, Kristína
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Influencer marketing | Theses on a related topic
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Influencer marketing | Theses on a related topic
68.
Hálová, Nikol
Faculty: NEWTON University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management se zaměřením na psychologii
Bachelor's thesis defence: Influenceři na sociálních sítích a jejich využití v oblasti marketingu | Theses on a related topic
Faculty: NEWTON University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management se zaměřením na psychologii
Bachelor's thesis defence: Influenceři na sociálních sítích a jejich využití v oblasti marketingu | Theses on a related topic
69.
Hašková, Jana
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingové strategie pro kočičí útulek Šanta kočičí z.s. | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingové strategie pro kočičí útulek Šanta kočičí z.s. | Theses on a related topic
70.
Hoang, Quynh Nhu
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv sociálních médií na fashion marketing | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv sociálních médií na fashion marketing | Theses on a related topic
71.
Holba, Matej
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Vplyv marketingu na komunitu miestnych firiem | Theses on a related topic
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Vplyv marketingu na komunitu miestnych firiem | Theses on a related topic
72.
Holík, Vlastimil
Faculty: STING ACADEMY
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Tvorba marketingové strategie pro podnik | Theses on a related topic
Faculty: STING ACADEMY
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Tvorba marketingové strategie pro podnik | Theses on a related topic
73.
Homolová, Barbora
Faculty: STING ACADEMY
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Ekonomika a zdaňování)
Master's thesis defence: Návrh marketingové strategie společnosti Moreau Agri Vysočina | Theses on a related topic
Faculty: STING ACADEMY
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Ekonomika a zdaňování)
Master's thesis defence: Návrh marketingové strategie společnosti Moreau Agri Vysočina | Theses on a related topic
74.
Horák, Jan
Faculty: NEWTON University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Návrh a realizace marketingové strategie příspěvkové organizace | Theses on a related topic
Faculty: NEWTON University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Návrh a realizace marketingové strategie příspěvkové organizace | Theses on a related topic
75.
Hořická, Tereza
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingový plán společnosti SEPHORA | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingový plán společnosti SEPHORA | Theses on a related topic
76.
Husičková, Kateřina
Faculty: NEWTON University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Organizační kultura jako nástroj marketingu | Theses on a related topic
Faculty: NEWTON University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Organizační kultura jako nástroj marketingu | Theses on a related topic
77.
Husičková, Lucie
Faculty: Col. Hum.
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing
Master's thesis defence: Marketingový plán pro společnost Alza.cz | Theses on a related topic
Faculty: Col. Hum.
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing
Master's thesis defence: Marketingový plán pro společnost Alza.cz | Theses on a related topic
78.
Chladilová, Marie
Faculty: STING ACADEMY
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and management / Management SME (combination/specialization: studium pro absolventy VOŠ)
Bachelor's thesis defence: Marketingová strategie | Theses on a related topic
Faculty: STING ACADEMY
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and management / Management SME (combination/specialization: studium pro absolventy VOŠ)
Bachelor's thesis defence: Marketingová strategie | Theses on a related topic
79.
Chrastina, Aleš
Faculty: STING ACADEMY
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Návrh marketingové strategie pro ENERG-SERVIS, a.s. | Theses on a related topic
Faculty: STING ACADEMY
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Návrh marketingové strategie pro ENERG-SERVIS, a.s. | Theses on a related topic
80.
Izáková, Adéla
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Marketingová strategie vstupu podniku na nové trhy | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Marketingová strategie vstupu podniku na nové trhy | Theses on a related topic
81.
Janečková, Klára
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Návrh marketingové strategie pro podnik v cestovním ruchu | Theses on a related topic
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Návrh marketingové strategie pro podnik v cestovním ruchu | Theses on a related topic
82.
Janoušková, Eliška
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketing na sociálních sítích pro neziskové organizace | Theses on a related topic
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketing na sociálních sítích pro neziskové organizace | Theses on a related topic
83.
Janyševa, Gabriela
Faculty: Col. Hum.
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing
Faculty: Col. Hum.
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing
84.
Jatagandzidis, Georgios
Faculty: NEWTON University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Návrh podnikové strategie | Theses on a related topic
Faculty: NEWTON University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Návrh podnikové strategie | Theses on a related topic
85.
Jelínková, Sabina
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh marketingové strategie | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh marketingové strategie | Theses on a related topic
86.
Jíchová, Karolína
Faculty: NEWTON University
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Nová média v marketingu | Theses on a related topic
Faculty: NEWTON University
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Nová média v marketingu | Theses on a related topic
87.
Jírů, Tomáš
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová strategie Narcisy.cz | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová strategie Narcisy.cz | Theses on a related topic
88.
Jorová, Zuzana
Faculty: Col. Hum.
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Management / International Management
Faculty: Col. Hum.
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Management / International Management
89.
Kadlic, Vojtěch
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh marketingové strategie podniku | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh marketingové strategie podniku | Theses on a related topic
90.
Kajfošová, Iveta
Faculty: Col. Hum.
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Management / Human Resource Management
Faculty: Col. Hum.
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Management / Human Resource Management
91.
Kaššayová, Natálie
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Trendy marketingové komunikace zaměřené na cestovní kancelář | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Trendy marketingové komunikace zaměřené na cestovní kancelář | Theses on a related topic
92.
Kiška, Matej
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh marketingové strategie vybrané módní značky | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh marketingové strategie vybrané módní značky | Theses on a related topic
93.
Koníček, Martin
Faculty: Col. Hum.
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing
Master's thesis defence: Social media marketing - vliv sociálních sítí a jejich využití jako nástroj marketingu | Theses on a related topic
Faculty: Col. Hum.
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing
Master's thesis defence: Social media marketing - vliv sociálních sítí a jejich využití jako nástroj marketingu | Theses on a related topic
94.
Korábová, Lenka
Faculty: STING ACADEMY
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Návrh marketingové strategie úklidové firmy | Theses on a related topic
Faculty: STING ACADEMY
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Návrh marketingové strategie úklidové firmy | Theses on a related topic
95.
Košarišťanová, Annamária maiden name: Kurbelová
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Budovanie značky vzdelávacej platformy ChemOli | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Budovanie značky vzdelávacej platformy ChemOli | Theses on a related topic
96.
Kováčiková, Simona
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Celebrity ako nástroj marketingovej komunikácie | Theses on a related topic
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Celebrity ako nástroj marketingovej komunikácie | Theses on a related topic
97.
Kovářová, Sandra
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management se zaměřením na psychologii
Bachelor's thesis defence: Vliv marketingové komunikace sportovních značek na chování zákazníků | Theses on a related topic
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management se zaměřením na psychologii
Bachelor's thesis defence: Vliv marketingové komunikace sportovních značek na chování zákazníků | Theses on a related topic
98.
Kozdas, Leoš
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová strategie vstupu podniku na teritoriálně nové trhy | Theses on a related topic
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová strategie vstupu podniku na teritoriálně nové trhy | Theses on a related topic
99.
Krajíčková, Jitka
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Současné trendy marketingové komunikace aplikované na vybranou značku | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Současné trendy marketingové komunikace aplikované na vybranou značku | Theses on a related topic
100.
Kratochvílová, Tereza
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Analýza marketingové strategie v různých knihkupectvích | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Analýza marketingové strategie v různých knihkupectvích | Theses on a related topic