Theses on a related topic (having the same keywords):
marketingovy mix, marketingova strategie, marketing strategy, swot analyza, cilova skupina, marketing mix, porter's five forces model, pest analyza, porteruv model peti sil, pest analysis, swot analysis, segmentace trhu, target group, market segmentationKeywords ordered alphabetically | Keywords ordered by occurrence rate
451.
Fürst, Patrik
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová strategie nově vznikající značky | Theses on a related topic
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová strategie nově vznikající značky | Theses on a related topic
452.
Gardoňová, Michaela
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová komunikace ve firmě Hamé | Theses on a related topic
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová komunikace ve firmě Hamé | Theses on a related topic
453.
Giacko, Juraj
Faculty: Col. Hum.
Year: 2017, studies completed, degree conferred: Mgr.
Programme/field: Management / Human Resource Management
Faculty: Col. Hum.
Year: 2017, studies completed, degree conferred: Mgr.
Programme/field: Management / Human Resource Management
454.
Goncharenko, Artur
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Podnikatelský záměr na založení barbershopu | Theses on a related topic
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Podnikatelský záměr na založení barbershopu | Theses on a related topic
455.
Góralczyková, Michaela
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová strategie vybrané značky | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová strategie vybrané značky | Theses on a related topic
456.
Grošaftová, Dominika
Faculty: NEWTON University
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management se zaměřením na psychologii
Bachelor's thesis defence: Rozvoj obchodních aktivit podniku IDC Holding | Theses on a related topic
Faculty: NEWTON University
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management se zaměřením na psychologii
Bachelor's thesis defence: Rozvoj obchodních aktivit podniku IDC Holding | Theses on a related topic
457.
Gruszková, Barbora
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Návrh marketingové strategie značky Milka | Theses on a related topic
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Návrh marketingové strategie značky Milka | Theses on a related topic
458.
Gu, Mike
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Podnikatelské plánování | Theses on a related topic
Bachelor's thesis defence: Podnikatelské plánování | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Podnikatelské plánování | Theses on a related topic
Bachelor's thesis defence: Podnikatelské plánování | Theses on a related topic
459.
Ha, Thien Hang
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingové strategie pro Bended studio s.r.o. | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingové strategie pro Bended studio s.r.o. | Theses on a related topic
460.
Haladová, Lucie maiden name: Vopálenská
Faculty: STING ACADEMY
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Návrh investiční strategie společnosti Halydex, s.r.o. | Theses on a related topic
Faculty: STING ACADEMY
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Návrh investiční strategie společnosti Halydex, s.r.o. | Theses on a related topic
461.
Halamíčková, Tereza
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingové strategie vybraného podniku | Theses on a related topic
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingové strategie vybraného podniku | Theses on a related topic
462.
Hanáková, Magdalena
Faculty: STING ACADEMY
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Public relations nástroj pro podporu prodeje výrobků a služeb ve společnosti XY | Theses on a related topic
Faculty: STING ACADEMY
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Public relations nástroj pro podporu prodeje výrobků a služeb ve společnosti XY | Theses on a related topic
463.
Haneček, Tomáš
Faculty: STING ACADEMY
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Ekonomika a zdaňování)
Master's thesis defence: Tvorba marketingové strategie pro podnik | Theses on a related topic
Faculty: STING ACADEMY
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Ekonomika a zdaňování)
Master's thesis defence: Tvorba marketingové strategie pro podnik | Theses on a related topic
464.
Hanusová, Simona
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Produktová strategie firmy Šikland | Theses on a related topic
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Produktová strategie firmy Šikland | Theses on a related topic
465.
Haová, Thuy Dung
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Podnikatelský plán pro Shisha Lounge | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Podnikatelský plán pro Shisha Lounge | Theses on a related topic
466.
Haová, Thuy Trang
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Podnikatelský plán | Theses on a related topic
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Podnikatelský plán | Theses on a related topic
467.
Harom, Michael
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingové strategie pro online rodinné únikové hry od Světa vzdělání | Theses on a related topic
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingové strategie pro online rodinné únikové hry od Světa vzdělání | Theses on a related topic
468.
Harom, Michael
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh marketingové strategie pro pivotéku U Martina | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh marketingové strategie pro pivotéku U Martina | Theses on a related topic
469.
Hauerlandová, Paulina
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Změna organizační struktury vybrané organizace | Theses on a related topic
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Změna organizační struktury vybrané organizace | Theses on a related topic
470.
Havier, Jakub
Faculty: STING ACADEMY
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Vstup podniku na zahraniční trh | Theses on a related topic
Faculty: STING ACADEMY
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Vstup podniku na zahraniční trh | Theses on a related topic
471.
Havlíček, Antonín
Faculty: NEWTON University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Návrh podnikové strategie | Theses on a related topic
Faculty: NEWTON University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Návrh podnikové strategie | Theses on a related topic
472.
Havlová, Aneta
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh strategie CSR managementu u českých firem působících v mezinárodním prostředí | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh strategie CSR managementu u českých firem působících v mezinárodním prostředí | Theses on a related topic
473.
Heczko, Jan
Faculty: Col. Hum.
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Management / International Management
Faculty: Col. Hum.
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Management / International Management
474.
Hendrichová, Aneta
Faculty: NEWTON University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Marketingový mix konkrétního podniku | Theses on a related topic
Faculty: NEWTON University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Marketingový mix konkrétního podniku | Theses on a related topic
475.
Heroldová, Veronika
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingové strategie pro kadeřnictví Dagmar | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingové strategie pro kadeřnictví Dagmar | Theses on a related topic
476.
Herůfková, Blanka maiden name: Michnová
Faculty: STING ACADEMY
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Financial Controlling
Bachelor's thesis defence: Návrh marketingové strategie pro firmu | Theses on a related topic
Faculty: STING ACADEMY
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Financial Controlling
Bachelor's thesis defence: Návrh marketingové strategie pro firmu | Theses on a related topic
477.
Hlačík, František
Faculty: Col. Hum.
Year: 2018, studies completed, degree conferred: Mgr.
Programme/field: Management / Human Resource Management
Faculty: Col. Hum.
Year: 2018, studies completed, degree conferred: Mgr.
Programme/field: Management / Human Resource Management
478.
Hlaváček, Erik
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingové komunikace Judo club Kidsport, z. s. | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingové komunikace Judo club Kidsport, z. s. | Theses on a related topic
479.
Hlaváčková, Eva
Faculty: STING ACADEMY
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and management / Management SME (combination/specialization: studium pro absolventy VOŠ)
Bachelor's thesis defence: Podnikatelský plán MSP | Theses on a related topic
Faculty: STING ACADEMY
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and management / Management SME (combination/specialization: studium pro absolventy VOŠ)
Bachelor's thesis defence: Podnikatelský plán MSP | Theses on a related topic
480.
Hloch, Adéla maiden name: Snášelová
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh komplexní strategie budování značky firmy Riano Europe s.r.o. | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh komplexní strategie budování značky firmy Riano Europe s.r.o. | Theses on a related topic
481.
Hlouš, Filip
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Podnikatelský záměr | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Podnikatelský záměr | Theses on a related topic
482.
Hofírek, Martin
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Osobnostní kompetence manažera | Theses on a related topic
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Osobnostní kompetence manažera | Theses on a related topic
483.
Holoubek, Libor
Faculty: Col. Hum.
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Management / International Management
Faculty: Col. Hum.
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Management / International Management
484.
Homolová, Barbora
Faculty: STING ACADEMY
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Ekonomika a zdaňování)
Master's thesis defence: Návrh marketingové strategie společnosti Moreau Agri Vysočina | Theses on a related topic
Faculty: STING ACADEMY
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Ekonomika a zdaňování)
Master's thesis defence: Návrh marketingové strategie společnosti Moreau Agri Vysočina | Theses on a related topic
485.
Horák, Jan
Faculty: NEWTON University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Návrh a realizace marketingové strategie příspěvkové organizace | Theses on a related topic
Faculty: NEWTON University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Návrh a realizace marketingové strategie příspěvkové organizace | Theses on a related topic
486.
Horká, Kristýna
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Budování značky a důvěryhodnosti na realitním trhu | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Budování značky a důvěryhodnosti na realitním trhu | Theses on a related topic
487.
Horký, René
Faculty: STING ACADEMY
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Tvorba marketingové strategie pro podnik | Theses on a related topic
Faculty: STING ACADEMY
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Tvorba marketingové strategie pro podnik | Theses on a related topic
488.
Horňáková, Veronika
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Analýza marketingového mixu podniku | Theses on a related topic
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Analýza marketingového mixu podniku | Theses on a related topic
489.
Horníček, Michal
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Návrh strategie rozvoje konkurenceschopnosti obchodní firmy | Theses on a related topic
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Návrh strategie rozvoje konkurenceschopnosti obchodní firmy | Theses on a related topic
490.
Horník, Ondřej
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingový plán daného podniku - Bat BeerHouse | Theses on a related topic
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingový plán daného podniku - Bat BeerHouse | Theses on a related topic
491.
Horváthová, Daniela
Faculty: Col. Hum.
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Management / International Management
Faculty: Col. Hum.
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Management / International Management
492.
Hořák, Petr
Faculty: STING ACADEMY
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Taxation
Bachelor's thesis defence: Marketingový plán pro firmu Prototypa ZM | Theses on a related topic
Faculty: STING ACADEMY
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Taxation
Bachelor's thesis defence: Marketingový plán pro firmu Prototypa ZM | Theses on a related topic
493.
Hořava, Jaroslav
Faculty: STING ACADEMY
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Chování spotřebitele na konkrétním trhu | Theses on a related topic
Faculty: STING ACADEMY
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Chování spotřebitele na konkrétním trhu | Theses on a related topic
494.
Hovadová, Iva maiden name: Burdová
Faculty: STING ACADEMY
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms
Faculty: STING ACADEMY
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms
495.
Hovorka, Ondřej
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Budování značky AlzaPower | Theses on a related topic
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Budování značky AlzaPower | Theses on a related topic
496.
Hrazdíra, Tomáš
Faculty: Col. Hum.
Year: 2017, studies completed, degree conferred: Mgr.
Programme/field: Management / Human Resource Management
Faculty: Col. Hum.
Year: 2017, studies completed, degree conferred: Mgr.
Programme/field: Management / Human Resource Management
497.
Hrdlička, Jakub
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Vstup České republiky do eurozóny - výhody a nevýhody | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Vstup České republiky do eurozóny - výhody a nevýhody | Theses on a related topic
498.
Hrdličková, Aneta
Faculty: STING ACADEMY
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms
Bachelor's thesis defence: Využití marketingu pro zvyšování obratu ve firmě | Theses on a related topic
Faculty: STING ACADEMY
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms
Bachelor's thesis defence: Využití marketingu pro zvyšování obratu ve firmě | Theses on a related topic
499.
Hrdličková, Lenka
Faculty: STING ACADEMY
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Analýza konkurence ve vybraném odvětví zpracovatelského průmyslu | Theses on a related topic
Faculty: STING ACADEMY
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Analýza konkurence ve vybraném odvětví zpracovatelského průmyslu | Theses on a related topic
500.
Hromek, Pavel
Faculty: STING ACADEMY
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro uchazeče ze střední školy)
Bachelor's thesis defence: Marketingový plán firmy ALFA s.r.o. pro rok 2012 | Theses on a related topic
Faculty: STING ACADEMY
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro uchazeče ze střední školy)
Bachelor's thesis defence: Marketingový plán firmy ALFA s.r.o. pro rok 2012 | Theses on a related topic