Theses on a related topic (having the same keywords):
obsahova strategie, brand building, tvorba obsahu, brand awareness, znacka, content creation, obsahovy marketing, content strategy, content marketing, budovani znacky, povedomi o znacce, brandKeywords ordered alphabetically | Keywords ordered by occurrence rate
51.
Fišák, Zdeněk
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Zvýšení povědomí firmy Prefercampers v online prostoru | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Zvýšení povědomí firmy Prefercampers v online prostoru | Theses on a related topic

52.
Fürst, Patrik
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová strategie nově vznikající značky | Theses on a related topic
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová strategie nově vznikající značky | Theses on a related topic
53.
Gášek, Martin
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Influencer marketing v herním průmyslu | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Influencer marketing v herním průmyslu | Theses on a related topic
54.
Hájková, Kateřina
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Obsahová strategie Centra Eden | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Obsahová strategie Centra Eden | Theses on a related topic
55.
Hanáková, Klára
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Budování značky Creativo | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Budování značky Creativo | Theses on a related topic
56.
Hanáková, Magdalena
Faculty: STING ACADEMY
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Public relations nástroj pro podporu prodeje výrobků a služeb ve společnosti XY | Theses on a related topic
Faculty: STING ACADEMY
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Public relations nástroj pro podporu prodeje výrobků a služeb ve společnosti XY | Theses on a related topic
57.
Hlavičková, Erika
Faculty: NEWTON University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Marketingová komunikace společnosti pivovar Černá Hora | Theses on a related topic
Faculty: NEWTON University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Marketingová komunikace společnosti pivovar Černá Hora | Theses on a related topic
58.
Hloch, Adéla maiden name: Snášelová
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh komplexní strategie budování značky firmy Riano Europe s.r.o. | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh komplexní strategie budování značky firmy Riano Europe s.r.o. | Theses on a related topic
59.
Hoang, Quynh Nhu
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv sociálních médií na fashion marketing | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv sociálních médií na fashion marketing | Theses on a related topic
60.
Hodis, Lukáš
Faculty: NEWTON University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Tvorba brandu a jeho důležitost při budování startupu | Theses on a related topic
Faculty: NEWTON University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Tvorba brandu a jeho důležitost při budování startupu | Theses on a related topic
61.
Homolka, Marek
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Budování značky | Theses on a related topic
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Budování značky | Theses on a related topic
62.
Horváthová, Zuzana
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Vplyv emocionálneho brandingu na spotrebiteľov | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Vplyv emocionálneho brandingu na spotrebiteľov | Theses on a related topic
63.
Chekirda, Ekaterina
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh budování značky pro podnik v oblasti zdraví a krásy | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh budování značky pro podnik v oblasti zdraví a krásy | Theses on a related topic
64.
Chu, Viet Truong
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Obsahová strategie vybraného podniku | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Obsahová strategie vybraného podniku | Theses on a related topic
65.
Jansa, Petr
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Nové marketingové strategie | Theses on a related topic
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Nové marketingové strategie | Theses on a related topic
66.
Jánská, Anna
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Vliv fashion marketingu na mladou generaci | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Vliv fashion marketingu na mladou generaci | Theses on a related topic
67.
Jedličková, Anna-Marie
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Obsahová strategie penzionu Viktoria | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Obsahová strategie penzionu Viktoria | Theses on a related topic
68.
Jechoutová, Eliška
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Budování značky | Theses on a related topic
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Budování značky | Theses on a related topic
69.
Jesenský, Samuel
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Global Business and Management / Global Business and Management
Bachelor's thesis defence: Building and expansion of Brand on the market | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Global Business and Management / Global Business and Management
Bachelor's thesis defence: Building and expansion of Brand on the market | Theses on a related topic
70.
Jirásková, Denisa
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Marketingová komunikace společnosti PepsiCO | Theses on a related topic
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Marketingová komunikace společnosti PepsiCO | Theses on a related topic
71.
Jiroutová, Nikol
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Sociální sítě jako nástroj marketingu značky, a jejich přínosy a rizika | Theses on a related topic
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Sociální sítě jako nástroj marketingu značky, a jejich přínosy a rizika | Theses on a related topic
72.
Jordánová, Eliška
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Budování osobní značky fotografky Zachytila | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Budování osobní značky fotografky Zachytila | Theses on a related topic
73.
Juhás, Juraj
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Branding a identita futbalových klubov | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Branding a identita futbalových klubov | Theses on a related topic
74.
Jungmannová, Eliška
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Podnikatelský záměr na založení nové módní značky ENFactory | Theses on a related topic
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Podnikatelský záměr na založení nové módní značky ENFactory | Theses on a related topic
75.
Kačo, Samuel
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Tvorba 3D maskota jako součást Brand Identity značky Hotel & Gallery Kopačka. | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Tvorba 3D maskota jako součást Brand Identity značky Hotel & Gallery Kopačka. | Theses on a related topic
76.
Kamlerová, Kateřina
Faculty: NEWTON University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management se zaměřením na psychologii
Bachelor's thesis defence: Uvedení značky Poutnik na český trh pomocí moderních marketingových přístupů | Theses on a related topic
Faculty: NEWTON University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management se zaměřením na psychologii
Bachelor's thesis defence: Uvedení značky Poutnik na český trh pomocí moderních marketingových přístupů | Theses on a related topic
77.
Kápičková, Lenka
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Budování značky na finančně-poradenském trhu | Theses on a related topic
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Budování značky na finančně-poradenském trhu | Theses on a related topic
78.
Kiss, Oliver
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Podnikatelský záměr | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Podnikatelský záměr | Theses on a related topic
79.
Klejnova, Eva
Faculty: NEWTON University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management se zaměřením na psychologii
Bachelor's thesis defence: Rebranding firmy s vypracováním marketingové strategie a změnou loga | Theses on a related topic
Faculty: NEWTON University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management se zaměřením na psychologii
Bachelor's thesis defence: Rebranding firmy s vypracováním marketingové strategie a změnou loga | Theses on a related topic
80.
Klymska, Maryna
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingové kampaně "Longevity" pro značku NN Životní pojišťovnu a penzijní společnost | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingové kampaně "Longevity" pro značku NN Životní pojišťovnu a penzijní společnost | Theses on a related topic
81.
Koch, Daniel
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Integrace značky klienta pro tvorbu web designu | Theses on a related topic
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Integrace značky klienta pro tvorbu web designu | Theses on a related topic
82.
Kolowrat-Krakowská, Sophie Stephanie
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová strategie pro zvýšení povědomí o rybích produktech na českém trhu | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová strategie pro zvýšení povědomí o rybích produktech na českém trhu | Theses on a related topic
83.
Kopečná, Eva
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh obsahové strategie pro vybranou firmu | Theses on a related topic
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh obsahové strategie pro vybranou firmu | Theses on a related topic
84.
Kostevych, Alina
Faculty: Col. Hum.
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing
Master's thesis defence: Návrh tvorby a budování značky pro Amadea s.r.o. | Theses on a related topic
Faculty: Col. Hum.
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing
Master's thesis defence: Návrh tvorby a budování značky pro Amadea s.r.o. | Theses on a related topic
85.
Košarišťanová, Annamária maiden name: Kurbelová
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Budovanie značky vzdelávacej platformy ChemOli | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Budovanie značky vzdelávacej platformy ChemOli | Theses on a related topic
86.
Kozelková, Lucie
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Tvorba obsahové strategie značky - RK dekorace | Theses on a related topic
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Tvorba obsahové strategie značky - RK dekorace | Theses on a related topic
87.
Krajíčková, Jitka
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Současné trendy marketingové komunikace aplikované na vybranou značku | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Současné trendy marketingové komunikace aplikované na vybranou značku | Theses on a related topic
88.
Križanová, Bianka
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Collaborative marketing v módnom priemysle: Spolupráce medzi značkami, celebritami a dizajnérmi | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Collaborative marketing v módnom priemysle: Spolupráce medzi značkami, celebritami a dizajnérmi | Theses on a related topic
89.
Křivánek, Stanislav
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Podnikatelský plán - módní značka | Theses on a related topic
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Podnikatelský plán - módní značka | Theses on a related topic
90.
Kubrychtová, Karolína
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Podnikatelský plán pro rozvoj módní značky Twelve Eleven | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Podnikatelský plán pro rozvoj módní značky Twelve Eleven | Theses on a related topic
91.
LAI, Xuan Quynh
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Brand building pro e-shop s dámskými botami | Theses on a related topic
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Brand building pro e-shop s dámskými botami | Theses on a related topic
92.
Lamancová, Lenka
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Obsahová strategie značky Žurnál | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Obsahová strategie značky Žurnál | Theses on a related topic
93.
Lašáková, Simona
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh komunikační strategie pro branding stavební společnosti | Theses on a related topic
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh komunikační strategie pro branding stavební společnosti | Theses on a related topic
94.
Lašáková, Simona
Faculty: Col. Hum.
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing
Faculty: Col. Hum.
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing
95.
Le, Thu Huyen
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Social media marketing pro vietnamské podniky v České republice | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Social media marketing pro vietnamské podniky v České republice | Theses on a related topic
96.
Lička, Filip
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh komunikace Buddy’s street 23 | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh komunikace Buddy’s street 23 | Theses on a related topic
97.
Liebezeitová, Lucie
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv sociálních médií na zákaznické chování a budování značky kaváren | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv sociálních médií na zákaznické chování a budování značky kaváren | Theses on a related topic
98.
Lincmaier, Patrícia
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Efektívne marketingovo - komunikačné stratégie v módnom priemysle: Prípadová štúdia značky Chanel. | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Efektívne marketingovo - komunikačné stratégie v módnom priemysle: Prípadová štúdia značky Chanel. | Theses on a related topic
99.
Lochmanová, Lenka
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Podnikatelský plán | Theses on a related topic
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Podnikatelský plán | Theses on a related topic
100.
Maloňová, Dominika
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Podnikatelský záměr - uvedení nové módní značky na trh | Theses on a related topic
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Podnikatelský záměr - uvedení nové módní značky na trh | Theses on a related topic