Theses on a related topic (having the same keywords):
obsahova strategie, brand building, tvorba obsahu, brand awareness, znacka, content creation, obsahovy marketing, content strategy, content marketing, budovani znacky, povedomi o znacce, brandKeywords ordered alphabetically | Keywords ordered by occurrence rate
151.
Vajčnerová, Anna
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingových aktivit pro firmu Red Bull Česká republika, s.r.o. | Theses on a related topic
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingových aktivit pro firmu Red Bull Česká republika, s.r.o. | Theses on a related topic
152.
Vieweghová, Sára
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Brand building značky Azaria | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Brand building značky Azaria | Theses on a related topic
153.
Vo Binh, Tram Anh
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Obsahová strategie značky Phočkáreň | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Obsahová strategie značky Phočkáreň | Theses on a related topic
154.
Vondryska, Martin
Faculty: NEWTON University
Year: 2024, studies under way
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Budování značky společnosti Atronico s.r.o. | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies under way
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Budování značky společnosti Atronico s.r.o. | Theses on a related topic
155.
Vu, Anh Tung
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Obsahová strategie značky Red Bull pro Generaci Z | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Obsahová strategie značky Red Bull pro Generaci Z | Theses on a related topic
156.
Vyvlečka, Vít
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Obsahová strategie pro firmu my love bag s.r.o. | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Obsahová strategie pro firmu my love bag s.r.o. | Theses on a related topic
157.
Závišek, Jakub
Faculty: NEWTON University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Rebranding úspěšné globální firmy – komunikace značky | Theses on a related topic
Faculty: NEWTON University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Rebranding úspěšné globální firmy – komunikace značky | Theses on a related topic
158.
Zavřel, Dominik
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Projektové řízení v podniku | Theses on a related topic
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Projektové řízení v podniku | Theses on a related topic
159.
Zimmermannová, Jana
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Branding města Velvary | Theses on a related topic
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Branding města Velvary | Theses on a related topic
160.
Zvěřová, Zuzana
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Obsahová strategie firmy Cesty od Zuzky | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Obsahová strategie firmy Cesty od Zuzky | Theses on a related topic
161.
Žáková, Petra
Faculty: NEWTON University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Propagace českých, udržitelných, ekologických značek módního průmyslu | Theses on a related topic
Faculty: NEWTON University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Propagace českých, udržitelných, ekologických značek módního průmyslu | Theses on a related topic
162.
Avkovská, Lucie
Faculty: Col. Hum.
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Management / International Management
Faculty: Col. Hum.
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Management / International Management
163.
Berezenkov, Vadim
Faculty: NEWTON University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Tvorba propagační strategie s využitím sociálních sítí | Theses on a related topic
Faculty: NEWTON University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Tvorba propagační strategie s využitím sociálních sítí | Theses on a related topic
164.
Blažková, Tereza maiden name: Vurbsová
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Tvorba komunikačního plánu pro vybranou společnost | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Tvorba komunikačního plánu pro vybranou společnost | Theses on a related topic
165.
Čermáková, Simona
Faculty: NEWTON University
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management se zaměřením na psychologii
Bachelor's thesis defence: Marketingová komunikace luxusních značek | Theses on a related topic
Faculty: NEWTON University
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management se zaměřením na psychologii
Bachelor's thesis defence: Marketingová komunikace luxusních značek | Theses on a related topic
166.
Dimov, Jáchym
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Budování značky pro začínající firmu v segmentu sportovního vybavení | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Budování značky pro začínající firmu v segmentu sportovního vybavení | Theses on a related topic
167.
Elli, Dmytro
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová strategie pro nově vznikající značku půjčovny vozidel | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová strategie pro nově vznikající značku půjčovny vozidel | Theses on a related topic
168.
Frait, Robert
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Návrh marketingového plánu pro zvolený hudební projekt | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Návrh marketingového plánu pro zvolený hudební projekt | Theses on a related topic
169.
Gubica, Samuel
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Úloha emócií v content marketingu | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Úloha emócií v content marketingu | Theses on a related topic
170.
Habibi, Miriam
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Upcycling – spotřebitelský módní trend v propagaci fashion | Theses on a related topic
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Upcycling – spotřebitelský módní trend v propagaci fashion | Theses on a related topic
171.
Haladyová, Veronika
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Založení a tvorba módní značky Magnol | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Založení a tvorba módní značky Magnol | Theses on a related topic
172.
Hlaváčková, Jana
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Téma - Vliv emocí na zákazníka při volbě značky | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Téma - Vliv emocí na zákazníka při volbě značky | Theses on a related topic
173.
Homolková, Zuzana
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Role a vliv Influencer marketingu na rozvoj brandu značky ROUVY | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Role a vliv Influencer marketingu na rozvoj brandu značky ROUVY | Theses on a related topic
174.
Horká, Kristýna
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Budování značky a důvěryhodnosti na realitním trhu | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Budování značky a důvěryhodnosti na realitním trhu | Theses on a related topic
175.
Horná, Silvie
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Rebranding společnosti: posílení značky na trhu | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Rebranding společnosti: posílení značky na trhu | Theses on a related topic
176.
Hovorka, Ondřej
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Budování značky AlzaPower | Theses on a related topic
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Budování značky AlzaPower | Theses on a related topic
177.
Hromocka, Marta
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Efektivní marketingová komunikace na sociálních sítích: Analýza a návrh pro OH DEER | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Efektivní marketingová komunikace na sociálních sítích: Analýza a návrh pro OH DEER | Theses on a related topic
178.
Hubová, Sarah
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh a tvorba imidžovej kampane pre zviditeľnenie značky Antal Shoes s.r.o. | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh a tvorba imidžovej kampane pre zviditeľnenie značky Antal Shoes s.r.o. | Theses on a related topic
179.
Chadimová, Kateřina
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Strategie budování značky a marketingové inovace společnosti Red Bull | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Strategie budování značky a marketingové inovace společnosti Red Bull | Theses on a related topic
180.
Cholinský, Tomáš
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová kampaň k naplnění prostor technologického parku TechTower | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová kampaň k naplnění prostor technologického parku TechTower | Theses on a related topic
181.
Chyška, Adam
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vytvoření nové značky prémiových kabinových zavazadel | Theses on a related topic
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vytvoření nové značky prémiových kabinových zavazadel | Theses on a related topic
182.
Ištoková, Zuzana
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv content marketingové strategie na zákaznickou angažovanost a nákupní rozhodován | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv content marketingové strategie na zákaznickou angažovanost a nákupní rozhodován | Theses on a related topic
183.
Janyševa, Gabriela
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Zvyšování obratu v oblasti retailu | Theses on a related topic
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Zvyšování obratu v oblasti retailu | Theses on a related topic
184.
Jokl, Filip
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová strategie pro značku Dyverse | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová strategie pro značku Dyverse | Theses on a related topic
185.
Jungová, Barbora
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Budování povědomí o značce Smart Module v prostředí sociálních médií | Theses on a related topic
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Budování povědomí o značce Smart Module v prostředí sociálních médií | Theses on a related topic
186.
Kaincová, Kristýna
Faculty: Col. Hum.
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing
Faculty: Col. Hum.
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing
187.
Kleinová, Alena
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Tvorba osobní značky | Theses on a related topic
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Tvorba osobní značky | Theses on a related topic
188.
Klimošová, Tina
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Marketingová strategie pro vybraný hokejový podcast | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Marketingová strategie pro vybraný hokejový podcast | Theses on a related topic
189.
Kolomiitsev, Vladyslav
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Global Business and Management / Global Business and Management
Bachelor's thesis defence: International Marketing in Multinational Firm | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Global Business and Management / Global Business and Management
Bachelor's thesis defence: International Marketing in Multinational Firm | Theses on a related topic
190.
Konhefr, Jan
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Marketingová strategie pro e-shop s doplňky pro psy | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Marketingová strategie pro e-shop s doplňky pro psy | Theses on a related topic
191.
Konhefrová, Kristýna
Faculty: Col. Hum.
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing
Faculty: Col. Hum.
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing
192.
Kosková, Veronika
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv emocí na zákazníka při volbě značky | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv emocí na zákazníka při volbě značky | Theses on a related topic
193.
Kreclová, Markéta
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Marketingová komunikace firmy Kafe na rohu Zlín | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Marketingová komunikace firmy Kafe na rohu Zlín | Theses on a related topic
194.
Kuželová, Vendula
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh online marketingové strategie taneční školy InDance | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh online marketingové strategie taneční školy InDance | Theses on a related topic
195.
Le, Dinh Phuc
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Podnikatelský záměr | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Podnikatelský záměr | Theses on a related topic
196.
Le, Hoang Anh
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Online marketingová strategie pro Rio Mare | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Online marketingová strategie pro Rio Mare | Theses on a related topic
197.
Leinberger, Jakub
Faculty: STING ACADEMY
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Zvýšení povědomí o značce firmy První Znojemská realitní kancelář s.r.o. | Theses on a related topic
Faculty: STING ACADEMY
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Zvýšení povědomí o značce firmy První Znojemská realitní kancelář s.r.o. | Theses on a related topic
198.
Linhartová, Táňa
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Event marketing jako nástroj budování značky | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Event marketing jako nástroj budování značky | Theses on a related topic
199.
Mašková, Dominika
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management se zaměřením na psychologii
Bachelor's thesis defence: Logo komunikace | Theses on a related topic
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management se zaměřením na psychologii
Bachelor's thesis defence: Logo komunikace | Theses on a related topic
200.
Mešková, Valentina
Faculty: STING ACADEMY
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and management / Management SME (combination/specialization: studium pro absolventy VOŠ)
Bachelor's thesis defence: Brand management ve vybrané společnosti | Theses on a related topic
Faculty: STING ACADEMY
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and management / Management SME (combination/specialization: studium pro absolventy VOŠ)
Bachelor's thesis defence: Brand management ve vybrané společnosti | Theses on a related topic