Theses on a related topic (having the same keywords):
rhode skin, marketingovy mix, marketingovy plan, swot analyza, digitalni marketing, marketing mix, marketing, digital marketing, swot analysis, marketing planKeywords ordered alphabetically | Keywords ordered by occurrence rate
1351.
Milev, Ivan
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingové strategie vybraného podniku v Jihomoravském kraji | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingové strategie vybraného podniku v Jihomoravském kraji | Theses on a related topic
1352.
Minaříková, Nikola
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Budování značky na konkrétním příkladu značky “Life is Porno” | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Budování značky na konkrétním příkladu značky “Life is Porno” | Theses on a related topic
1353.
Mizerová, Vendula
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Personální marketing | Theses on a related topic
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Personální marketing | Theses on a related topic
1354.
Mladenova, Tereza
Faculty: NEWTON University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Účinnost a využití nástrojů marketingové komunikace společnosti UNIMARCO a.s. | Theses on a related topic
Faculty: NEWTON University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Účinnost a využití nástrojů marketingové komunikace společnosti UNIMARCO a.s. | Theses on a related topic
1355.
Mojseňuková, Marie
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh reklamní kampaně firmy Lešení Plzeň | Theses on a related topic
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh reklamní kampaně firmy Lešení Plzeň | Theses on a related topic
1356.
Moravec, Šimon
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: management zátěže - optimalizace variabilních technik zvládání stresu | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: management zátěže - optimalizace variabilních technik zvládání stresu | Theses on a related topic
1357.
Mori Ubaldini, Giovanni
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketing nejvýznamnějších náboženských destinací cestovního ruchu v Evropě | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketing nejvýznamnějších náboženských destinací cestovního ruchu v Evropě | Theses on a related topic
1358.
Morong, Erik
Faculty: Col. Hum.
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Management / Psychology in Management
Faculty: Col. Hum.
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Management / Psychology in Management
1359.
Mrázek, Martin
Faculty: STING ACADEMY
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro uchazeče ze střední školy)
Bachelor's thesis defence: Využití metod marketingu k zvýšení zisku malých a středních firem | Theses on a related topic
Faculty: STING ACADEMY
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro uchazeče ze střední školy)
Bachelor's thesis defence: Využití metod marketingu k zvýšení zisku malých a středních firem | Theses on a related topic
1360.
Mrňous, Jan
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh online marketingové strategie e-shopu BU1.cz | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh online marketingové strategie e-shopu BU1.cz | Theses on a related topic
1361.
Müller, Jan
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Návrh marketingové strategie pro budování obchodní značky ve finančním poradenství | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Návrh marketingové strategie pro budování obchodní značky ve finančním poradenství | Theses on a related topic
1362.
Müller, Pavel
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Employer brand strategie vybrané společnosti | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Employer brand strategie vybrané společnosti | Theses on a related topic
1363.
Müller, Tomáš
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Využití sociálních sítí pro budování značky a zvýšení prodeje | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Využití sociálních sítí pro budování značky a zvýšení prodeje | Theses on a related topic
1364.
Muselík, Aleš
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Vliv reklamy na preference spotřebitele při výběru bankovní společnosti | Theses on a related topic
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Vliv reklamy na preference spotřebitele při výběru bankovní společnosti | Theses on a related topic
1365.
Musil, Lukáš
Faculty: STING ACADEMY
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and management of small and medium-sized enterprises (combination/specialization: Studium pro uchazeče ze střední školy)
Bachelor's thesis defence: Moderní metody řízení jakosti a managementu zavedením normy ISO 9001 | Theses on a related topic
Faculty: STING ACADEMY
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and management of small and medium-sized enterprises (combination/specialization: Studium pro uchazeče ze střední školy)
Bachelor's thesis defence: Moderní metody řízení jakosti a managementu zavedením normy ISO 9001 | Theses on a related topic
1366.
Mutňanská, Hana maiden name: Kinclová
Faculty: STING ACADEMY
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Možnosti rozvoje malého podniku | Theses on a related topic
Faculty: STING ACADEMY
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Možnosti rozvoje malého podniku | Theses on a related topic
1367.
Nedoma, Robin Joshua
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Marketingová strategie firmy All about food s. r. o. | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Marketingová strategie firmy All about food s. r. o. | Theses on a related topic
1368.
Němcová, Lenka maiden name: Semrádová
Faculty: STING ACADEMY
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Přínos systému CRM v marketingovém řízení podniku | Theses on a related topic
Faculty: STING ACADEMY
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Přínos systému CRM v marketingovém řízení podniku | Theses on a related topic
1369.
Němcová, Nicole
Faculty: Col. Hum.
Year: 2017, studies completed, degree conferred: Mgr.
Programme/field: Management / Human Resource Management
Faculty: Col. Hum.
Year: 2017, studies completed, degree conferred: Mgr.
Programme/field: Management / Human Resource Management
1370.
Němcová Saavedra, Veronika maiden name: Pouvová
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Podnikatelský záměr luxusního komplexu pro seniory s prémiovými službami a komfortním bydlením | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Podnikatelský záměr luxusního komplexu pro seniory s prémiovými službami a komfortním bydlením | Theses on a related topic
1371.
Němec, Jakub
Faculty: NEWTON University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Mikrotransakce, nový trend v aplikacích a herním průmyslu | Theses on a related topic
Faculty: NEWTON University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Mikrotransakce, nový trend v aplikacích a herním průmyslu | Theses on a related topic
1372.
Němec, Jakub
Faculty: Col. Hum.
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing
Faculty: Col. Hum.
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing
1373.
Němeček, Petr
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Budování značky Jabra | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Budování značky Jabra | Theses on a related topic
1374.
Nevoránková, Michaela
Faculty: STING ACADEMY
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms
Bachelor's thesis defence: Strategie rozvoje malého podniku | Theses on a related topic
Faculty: STING ACADEMY
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms
Bachelor's thesis defence: Strategie rozvoje malého podniku | Theses on a related topic
1375.
Nezhybová, Michaela
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová strategie podniku Mandlárna Brno | Theses on a related topic
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová strategie podniku Mandlárna Brno | Theses on a related topic
1376.
Nghiemová, Minh Tam
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh vizuální identity značky SANSET | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh vizuální identity značky SANSET | Theses on a related topic
1377.
Nguyen, Anh Tung
Faculty: NEWTON University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Mediální plán pro nově spuštěný e-shop | Theses on a related topic
Faculty: NEWTON University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Mediální plán pro nově spuštěný e-shop | Theses on a related topic
1378.
Nguyen, Quynh Chi
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Psychologický vliv barev v marketingu českých módních značek | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Psychologický vliv barev v marketingu českých módních značek | Theses on a related topic
1379.
NGUYEN, Thanh Hai
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Podnikatelský plán podniku Fusion House | Theses on a related topic
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Podnikatelský plán podniku Fusion House | Theses on a related topic
1380.
NGUYEN, Tra My
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Podnikatelský plán nehtového salónu | Theses on a related topic
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Podnikatelský plán nehtového salónu | Theses on a related topic
1381.
Nguyen, Viet Linh
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Projektové řízení ve firmě Eusoft s.r.o. | Theses on a related topic
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Projektové řízení ve firmě Eusoft s.r.o. | Theses on a related topic
1382.
Nguyenová, Hong Thuy
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Podnikatelský záměr na poskytování inovativních fotografických služeb | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Podnikatelský záměr na poskytování inovativních fotografických služeb | Theses on a related topic
1383.
Nguyenová, Luong Duyen
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Budování vizuální identity značky | Theses on a related topic
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Budování vizuální identity značky | Theses on a related topic
1384.
Nolčová, Sabina
Faculty: STING ACADEMY
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Faculty: STING ACADEMY
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
1385.
Nossek, David
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Marketingový plán společnosti Business faktory s.r.o. | Theses on a related topic
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Marketingový plán společnosti Business faktory s.r.o. | Theses on a related topic
1386.
Nová, Adriana
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Podnikatelský plán - CLOUD Terrace | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Podnikatelský plán - CLOUD Terrace | Theses on a related topic
1387.
Nová, Adriana
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Marketingová strategie podniku | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Marketingová strategie podniku | Theses on a related topic
1388.
Nováková, Adéla
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Kampaň neziskové organizace s cílem navýšit počet dárců | Theses on a related topic
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Kampaň neziskové organizace s cílem navýšit počet dárců | Theses on a related topic
1389.
Nováková, Eliška
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Tvorba e-shopu pro kamenný obchod L-MODE | Theses on a related topic
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Tvorba e-shopu pro kamenný obchod L-MODE | Theses on a related topic
1390.
Nováková, Karolína
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: CX: Customer Experience | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: CX: Customer Experience | Theses on a related topic
1391.
Novotná, Eliška
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Podnikatelský plán Vista resort Prague | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Podnikatelský plán Vista resort Prague | Theses on a related topic
1392.
Novotná, Emma
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Vliv sociálních médií na spotřebitelské chování a jejich využití pro značku le šaty | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Vliv sociálních médií na spotřebitelské chování a jejich využití pro značku le šaty | Theses on a related topic
1393.
Novotná, Lucie
Faculty: STING ACADEMY
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Podpora malého a středního podnikání prostřednictvím strukturálních fondů EU | Theses on a related topic
Faculty: STING ACADEMY
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Podpora malého a středního podnikání prostřednictvím strukturálních fondů EU | Theses on a related topic
1394.
Novotný, Jakub
Faculty: Col. Hum.
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Management / International Management
Faculty: Col. Hum.
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Management / International Management
1395.
Novotný, Petr
Faculty: STING ACADEMY
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro uchazeče ze střední školy)
Bachelor's thesis defence: Marketingová strategie sociálního podniku | Theses on a related topic
Faculty: STING ACADEMY
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro uchazeče ze střední školy)
Bachelor's thesis defence: Marketingová strategie sociálního podniku | Theses on a related topic
1396.
Novozámská, Ilona maiden name: Palečková
Faculty: STING ACADEMY
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms
Faculty: STING ACADEMY
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms
1397.
Olbrich, Samuel
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Tvorba employer brandové strategie podniku | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Tvorba employer brandové strategie podniku | Theses on a related topic
1398.
Ondra, Radek
Faculty: STING ACADEMY
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Faculty: STING ACADEMY
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
1399.
Ondráčková, Pavlína
Faculty: STING ACADEMY
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms
Bachelor's thesis defence: Strategický marketing Fakultní nemocnice U Svaté Anny v Brně | Theses on a related topic
Bachelor's thesis defence: Marketingový průzkum spokojenosti pacientů Fakultní nemocnice U Svaté Anny v Brně | Theses on a related topic
Faculty: STING ACADEMY
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms
Bachelor's thesis defence: Strategický marketing Fakultní nemocnice U Svaté Anny v Brně | Theses on a related topic
Bachelor's thesis defence: Marketingový průzkum spokojenosti pacientů Fakultní nemocnice U Svaté Anny v Brně | Theses on a related topic
1400.
Ondříšková, Lucie
Faculty: STING ACADEMY
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Faculty: STING ACADEMY
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management