Theses on a related topic (having the same keywords):
focus group, moda, instagram, content marketing, influencer marketing, zakaznicka angazovanost, nakupne rozhodovanieKeywords ordered alphabetically | Keywords ordered by occurrence rate
1.
Dlouhá, Kateřina
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: On-line marketing značky NIIKA | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: On-line marketing značky NIIKA | Theses on a related topic
2.
Doanová, Renata
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Využití influencer marketingu na Instagramu pro efektivní komunikaci módních značek | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Využití influencer marketingu na Instagramu pro efektivní komunikaci módních značek | Theses on a related topic
3.
Egorov, Pavel
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Influencer marketing a propagace v rámci sociálních sítí | Theses on a related topic
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Influencer marketing a propagace v rámci sociálních sítí | Theses on a related topic
4.
Francová, Lucie
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vnímání influencer marketingu v oblasti fashion se zaměřením na sociální síť Instagram | Theses on a related topic
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vnímání influencer marketingu v oblasti fashion se zaměřením na sociální síť Instagram | Theses on a related topic
5.
Hálová, Nikol
Faculty: NEWTON University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management se zaměřením na psychologii
Bachelor's thesis defence: Influenceři na sociálních sítích a jejich využití v oblasti marketingu | Theses on a related topic
Faculty: NEWTON University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management se zaměřením na psychologii
Bachelor's thesis defence: Influenceři na sociálních sítích a jejich využití v oblasti marketingu | Theses on a related topic
6.
Haspeklová, Barbora
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Sociální sítě jako fenomén marketingové komunikace současnosti | Theses on a related topic
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Sociální sítě jako fenomén marketingové komunikace současnosti | Theses on a related topic
7.
Jandreska, Sara
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Influenceři na socialních sítích a jejich využití v oblasti marketingu | Theses on a related topic
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Influenceři na socialních sítích a jejich využití v oblasti marketingu | Theses on a related topic
8.
Jandreska, Sara
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návod na efektivní influencer marketing | Theses on a related topic
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návod na efektivní influencer marketing | Theses on a related topic
9.
Kaňková, Lucie
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Kredibilita influencerů Instagramové kampaně zkoumaného podniku v České republice | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Kredibilita influencerů Instagramové kampaně zkoumaného podniku v České republice | Theses on a related topic
10.
Krajíčková, Jitka
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Současné trendy marketingové komunikace aplikované na vybranou značku | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Současné trendy marketingové komunikace aplikované na vybranou značku | Theses on a related topic
11.
Novák, Petr
Faculty: STING ACADEMY
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Brand building s využitím sociálních sítí | Theses on a related topic
Faculty: STING ACADEMY
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Brand building s využitím sociálních sítí | Theses on a related topic
12.
Supuková, Stanislava
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Úloha influencerov v marketingovej komunikácii festivalu Let it Roll | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Úloha influencerov v marketingovej komunikácii festivalu Let it Roll | Theses on a related topic
13.
Truongová, Thuy Anh
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Uplatnění obsahového marketingu ve vybraném podniku SKINRECIPE | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Uplatnění obsahového marketingu ve vybraném podniku SKINRECIPE | Theses on a related topic
14.
Adjei, Elena
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Využití influencer marketingu při propagaci značek ve fashion oblasti | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Využití influencer marketingu při propagaci značek ve fashion oblasti | Theses on a related topic
15.
Artiushicheva, Elizaveta
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Analýza marketingové komunikace v sociálních sítích | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Analýza marketingové komunikace v sociálních sítích | Theses on a related topic
16.
Bartíková, Nikola
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová komunikace na sociálních sítích značky Folly | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová komunikace na sociálních sítích značky Folly | Theses on a related topic
17.
Bilecová, Gordana
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Influencer Marketing: Etické aspekty, vliv na současnou společnost, strategie využití a dlouhodobé dopady | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Influencer Marketing: Etické aspekty, vliv na současnou společnost, strategie využití a dlouhodobé dopady | Theses on a related topic
18.
Binaku, Ardian
Faculty: NEWTON University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Podnikatelský záměr - založení prodejny s bonbóny Candy store | Theses on a related topic
Faculty: NEWTON University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Podnikatelský záměr - založení prodejny s bonbóny Candy store | Theses on a related topic
19.
Bínová, Kristýna Daniela
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Influencer marketing ve společnosti Xinzuocr | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Influencer marketing ve společnosti Xinzuocr | Theses on a related topic
20.
Blahová, Veronika
Faculty: NEWTON University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Plagiátorstvo v autorskom práve | Theses on a related topic
Faculty: NEWTON University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Plagiátorstvo v autorskom práve | Theses on a related topic
21.
Boháčová, Simona
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh strategie obsahu sociálních sítí pro kosmetické studio | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh strategie obsahu sociálních sítí pro kosmetické studio | Theses on a related topic
22.
Boňko, Tomáš
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Influenceri na sociálnych sieťach a ich využitie v oblasti marketingu | Theses on a related topic
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Influenceri na sociálnych sieťach a ich využitie v oblasti marketingu | Theses on a related topic
23.
Březinová, Jana
Faculty: Col. Hum.
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Management / Human Resource Management
Faculty: Col. Hum.
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Management / Human Resource Management
24.
Čačko, Denis
Faculty: NEWTON University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Podnikateľský zámer - založenie módnej značky | Theses on a related topic
Faculty: NEWTON University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Podnikateľský zámer - založenie módnej značky | Theses on a related topic
25.
Čermáková, Pavla
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová komunikace produktu EduPlán pro Education.cz | Theses on a related topic
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová komunikace produktu EduPlán pro Education.cz | Theses on a related topic
26.
Čížkovská, Barbora
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Snížení negativní primární percepce dětské výživy značky Nutrilon | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Snížení negativní primární percepce dětské výživy značky Nutrilon | Theses on a related topic
27.
Daňková, Petra
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vytvoření osobní značky na Instagramu se zaměřením na knihy | Theses on a related topic
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vytvoření osobní značky na Instagramu se zaměřením na knihy | Theses on a related topic
28.
Djačenko, Marie
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Fashion marketing | Theses on a related topic
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Fashion marketing | Theses on a related topic
29.
Doanová, Sára
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Influencer Marketing | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Influencer Marketing | Theses on a related topic
30.
Doležalová, Denisa
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingové komunikace pro subkulturu vybrané fashion značky | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingové komunikace pro subkulturu vybrané fashion značky | Theses on a related topic
31.
Doležalová, Sabina
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Vliv influencerů na zvýšení výnosů podnikatelských subjektů | Theses on a related topic
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Vliv influencerů na zvýšení výnosů podnikatelských subjektů | Theses on a related topic
32.
Drapák, Gedeon
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Tik Tok a krátká videa v moderním marketingu | Theses on a related topic
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Tik Tok a krátká videa v moderním marketingu | Theses on a related topic
33.
Dvořáková, Adéla
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Influencer marketing: Návrh optimalizovaného modelu spolupráce pro lokální brand Loro Oro | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Influencer marketing: Návrh optimalizovaného modelu spolupráce pro lokální brand Loro Oro | Theses on a related topic
34.
Gášek, Martin
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Influencer marketing v herním průmyslu | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Influencer marketing v herním průmyslu | Theses on a related topic
35.
Giacko, Juraj
Faculty: Col. Hum.
Year: 2017, studies completed, degree conferred: Mgr.
Programme/field: Management / Human Resource Management
Faculty: Col. Hum.
Year: 2017, studies completed, degree conferred: Mgr.
Programme/field: Management / Human Resource Management
36.
Gutwirt, Daniel
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Influencer marketing a jeho vliv na spotřebitele | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Influencer marketing a jeho vliv na spotřebitele | Theses on a related topic
37.
Habibi, Miriam
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Upcycling – spotřebitelský módní trend v propagaci fashion | Theses on a related topic
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Upcycling – spotřebitelský módní trend v propagaci fashion | Theses on a related topic
38.
Haladyová, Veronika
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Založení a tvorba módní značky Magnol | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Založení a tvorba módní značky Magnol | Theses on a related topic
39.
Hažmuková, Tereza
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Reklamní formáty v prostředí sociálních sítí a jejich využití | Theses on a related topic
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Reklamní formáty v prostředí sociálních sítí a jejich využití | Theses on a related topic
40.
Homolková, Zuzana
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Role a vliv Influencer marketingu na rozvoj brandu značky ROUVY | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Role a vliv Influencer marketingu na rozvoj brandu značky ROUVY | Theses on a related topic
41.
Horák, Jakub
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Trendy marketingové komunikace v realitním sektoru na území Prahy | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Trendy marketingové komunikace v realitním sektoru na území Prahy | Theses on a related topic
42.
Horváthová, Daniela
Faculty: Col. Hum.
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Management / International Management
Faculty: Col. Hum.
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Management / International Management
43.
Hromocka, Marta
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Efektivní marketingová komunikace na sociálních sítích: Analýza a návrh pro OH DEER | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Efektivní marketingová komunikace na sociálních sítích: Analýza a návrh pro OH DEER | Theses on a related topic
44.
Hřebabecká, Elena
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Tvorba obsahové strategie značky | Theses on a related topic
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Tvorba obsahové strategie značky | Theses on a related topic
45.
Hubová, Sarah
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh a tvorba imidžovej kampane pre zviditeľnenie značky Antal Shoes s.r.o. | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh a tvorba imidžovej kampane pre zviditeľnenie značky Antal Shoes s.r.o. | Theses on a related topic
46.
Izáková, Adéla
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Nastavení obsahové strategie vybraného podniku v oblasti gastronomie | Theses on a related topic
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Nastavení obsahové strategie vybraného podniku v oblasti gastronomie | Theses on a related topic
47.
Jansa, Petr
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Nové marketingové strategie | Theses on a related topic
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Nové marketingové strategie | Theses on a related topic
48.
Jánská, Anna
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Vliv fashion marketingu na mladou generaci | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Vliv fashion marketingu na mladou generaci | Theses on a related topic
49.
Janyševa, Gabriela
Faculty: Col. Hum.
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing
Faculty: Col. Hum.
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing
50.
Jíchová, Karolína
Faculty: NEWTON University
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Nová média v marketingu | Theses on a related topic
Faculty: NEWTON University
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Nová média v marketingu | Theses on a related topic