Theses on a related topic (having the same keywords):
marketingova strategie, tiktok, znacka, luxusni moda, digitalni marketing, cilova skupina, instagram, socialni site, komunikace se zakazniky, second-handKeywords ordered alphabetically | Keywords ordered by occurrence rate
451.
NGUYEN, Duc Trung
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Značka a posilování zákaznické věrnosti | Theses on a related topic
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Značka a posilování zákaznické věrnosti | Theses on a related topic
452.
Nguyen, Hai Long
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Podnikatelský plán | Theses on a related topic
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Podnikatelský plán | Theses on a related topic
453.
Nguyen, Hai Long
Faculty: Col. Hum.
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing
Master's thesis defence: Tvorba digitálního marketingu pro vznikající aplikaci | Theses on a related topic
Faculty: Col. Hum.
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing
Master's thesis defence: Tvorba digitálního marketingu pro vznikající aplikaci | Theses on a related topic
454.
NGUYEN, Thu Hien
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Luxury Fashion Marketing | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Luxury Fashion Marketing | Theses on a related topic
455.
NGUYEN, Tra My
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Podnikatelský plán nehtového salónu | Theses on a related topic
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Podnikatelský plán nehtového salónu | Theses on a related topic
456.
Nguyen, Viet Linh
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Projektové řízení ve firmě Eusoft s.r.o. | Theses on a related topic
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Projektové řízení ve firmě Eusoft s.r.o. | Theses on a related topic
457.
Nguyenová, Anh Thu
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Synek Pension: Tvorba brand identity nového pensionu na konkurenčním trhu | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Synek Pension: Tvorba brand identity nového pensionu na konkurenčním trhu | Theses on a related topic
458.
Nguyenová, Luong Duyen
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Budování vizuální identity značky | Theses on a related topic
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Budování vizuální identity značky | Theses on a related topic
459.
Nová, Adriana
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Marketingová strategie podniku | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Marketingová strategie podniku | Theses on a related topic
460.
Novotná, Marietta
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh marketingové strategie pro společnost Robur s.r.o. | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh marketingové strategie pro společnost Robur s.r.o. | Theses on a related topic
461.
Novotný, Jakub
Faculty: Col. Hum.
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Management / International Management
Faculty: Col. Hum.
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Management / International Management
462.
Novotný, Pavel
Faculty: STING ACADEMY
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Návrh nové marketingové strategie pro cestovní agenturu INVIA.CZ, a.s. | Theses on a related topic
Faculty: STING ACADEMY
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Návrh nové marketingové strategie pro cestovní agenturu INVIA.CZ, a.s. | Theses on a related topic
463.
Nowá, Karolína
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Tvorba brandu a branding | Theses on a related topic
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Tvorba brandu a branding | Theses on a related topic
464.
Okrouhlická, Andrea
Faculty: Col. Hum.
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing
Faculty: Col. Hum.
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing
465.
Olbrich, Samuel
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Tvorba employer brandové strategie podniku | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Tvorba employer brandové strategie podniku | Theses on a related topic
466.
Oriešek, Daniel
Faculty: NEWTON University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Využitie nástrojov marketingového mixu | Theses on a related topic
Faculty: NEWTON University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Využitie nástrojov marketingového mixu | Theses on a related topic
467.
Otýpková, Veronika
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Marketingová strategie vstupu podniku na nové trhy | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Marketingová strategie vstupu podniku na nové trhy | Theses on a related topic
468.
Pahudzina, Uladzislava
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Marketingová komunikace v oblasti služeb - nehtové studio “To Samoe place” | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Marketingová komunikace v oblasti služeb - nehtové studio “To Samoe place” | Theses on a related topic
469.
Panuš, Jana
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Budování povědomí nové značky na českém trhu na základě content marketingu | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Budování povědomí nové značky na českém trhu na základě content marketingu | Theses on a related topic
470.
Pavlíčková, Michaela
Faculty: STING ACADEMY
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Marketingová strategie pro vstup na zahraniční trh s inovovaným výrobkem | Theses on a related topic
Faculty: STING ACADEMY
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Marketingová strategie pro vstup na zahraniční trh s inovovaným výrobkem | Theses on a related topic
471.
Pavlík, Mikuláš
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Využití AI k analýze trendů pro optimalizaci komunikační strategie v marketingu sociálních sítí | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Využití AI k analýze trendů pro optimalizaci komunikační strategie v marketingu sociálních sítí | Theses on a related topic
472.
Pazdírek, Jan
Faculty: STING ACADEMY
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms
Bachelor's thesis defence: Sociální sítě a jejich místo v marketingu společnosti | Theses on a related topic
Faculty: STING ACADEMY
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms
Bachelor's thesis defence: Sociální sítě a jejich místo v marketingu společnosti | Theses on a related topic
473.
Pěčonka, Zdeněk
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingové strategie pro malý podnikatelský subjekt | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingové strategie pro malý podnikatelský subjekt | Theses on a related topic
474.
Pelnářová, Stephanie
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Využití profesní sociální sítě LinkedIn při získávání a výběru zaměstnanců | Theses on a related topic
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Využití profesní sociální sítě LinkedIn při získávání a výběru zaměstnanců | Theses on a related topic
475.
Peřinová, Lenka
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingové strategie firmy NETIO Products a.s. | Theses on a related topic
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingové strategie firmy NETIO Products a.s. | Theses on a related topic
476.
Peška, Samuel
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Tvorba sportovní značky 4SP | Theses on a related topic
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Tvorba sportovní značky 4SP | Theses on a related topic
477.
Pešová, Tereza
Faculty: STING ACADEMY
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Analýza PR aktivit soukromých vysokých škol a formulace doporučení pro AKADEMII STING | Theses on a related topic
Faculty: STING ACADEMY
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Analýza PR aktivit soukromých vysokých škol a formulace doporučení pro AKADEMII STING | Theses on a related topic
478.
Petlachová, Michaela maiden name: Petlachová
Faculty: STING ACADEMY
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Návrh marketingové strategie společnosti Česká asociace pro arbitráž, s.r.o. | Theses on a related topic
Faculty: STING ACADEMY
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Návrh marketingové strategie společnosti Česká asociace pro arbitráž, s.r.o. | Theses on a related topic
479.
Petrlíková, Linda
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Vliv nadměrného užívání sociálních sítí na lidskou pozornost | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Vliv nadměrného užívání sociálních sítí na lidskou pozornost | Theses on a related topic
480.
Petřík, Petr
Faculty: Col. Hum.
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Management / International Management
Faculty: Col. Hum.
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Management / International Management
481.
Pinkrová, Eva
Faculty: Col. Hum.
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing
Faculty: Col. Hum.
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing
482.
Pipas, Veronika
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingový plán NEWTON University | Theses on a related topic
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingový plán NEWTON University | Theses on a related topic
483.
Písek, Petr
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Optimalizace e-shopu s obuví pro český trh s využitím webové analytiky | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Optimalizace e-shopu s obuví pro český trh s využitím webové analytiky | Theses on a related topic
484.
Plaček, Tomáš
Faculty: NEWTON University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Marketingová strategie vybraného podniku | Theses on a related topic
Faculty: NEWTON University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Marketingová strategie vybraného podniku | Theses on a related topic
485.
Plašil, Tomáš
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Trendy v on-line a off-line marketingu a jejich aplikace pro vybranou značku | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Trendy v on-line a off-line marketingu a jejich aplikace pro vybranou značku | Theses on a related topic
486.
Plíšková, Tereza
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: E-commerce strategie pro e-shop s luxusním zbožím | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: E-commerce strategie pro e-shop s luxusním zbožím | Theses on a related topic
487.
Podlaha, František
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová strategie pro firmu P+P Želeč | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová strategie pro firmu P+P Želeč | Theses on a related topic
488.
Pokorná, Iva
Faculty: STING ACADEMY
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Návrh marketingové strategie konkrétní instituce | Theses on a related topic
Faculty: STING ACADEMY
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Návrh marketingové strategie konkrétní instituce | Theses on a related topic
489.
Poláčková, Kristýna
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Fashion marketing - Efektivita a vliv influencerů v módním průmyslu | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Fashion marketing - Efektivita a vliv influencerů v módním průmyslu | Theses on a related topic
490.
Poláková, Nikola
Faculty: Col. Hum.
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Management / Business Management
Faculty: Col. Hum.
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Management / Business Management
491.
Polnická, Michaela
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Marketingový plán | Theses on a related topic
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Marketingový plán | Theses on a related topic
492.
Polnická, Michaela
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh marketingového plánu | Theses on a related topic
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh marketingového plánu | Theses on a related topic
493.
Polnický, Martin
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Marketingový plán | Theses on a related topic
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Marketingový plán | Theses on a related topic
494.
Poukar, Jiří
Faculty: STING ACADEMY
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Využití marketingových nástrojů ve společnosti DENA-JP, s.r.o. | Theses on a related topic
Faculty: STING ACADEMY
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Využití marketingových nástrojů ve společnosti DENA-JP, s.r.o. | Theses on a related topic
495.
Predný, Tomáš
Faculty: Col. Hum.
Year: 2017, studies completed, degree conferred: Mgr.
Programme/field: Management / International Management
Faculty: Col. Hum.
Year: 2017, studies completed, degree conferred: Mgr.
Programme/field: Management / International Management
496.
Procházka, David
Faculty: STING ACADEMY
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Marketingová strategie zavádění nového výrobku na trh | Theses on a related topic
Faculty: STING ACADEMY
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Marketingová strategie zavádění nového výrobku na trh | Theses on a related topic
497.
Procházka, Robin
Faculty: STING ACADEMY
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro absolventy VOŠ)
Bachelor's thesis defence: Marketingová strategie sociálního podniku | Theses on a related topic
Faculty: STING ACADEMY
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro absolventy VOŠ)
Bachelor's thesis defence: Marketingová strategie sociálního podniku | Theses on a related topic
498.
Procházka, Tomáš
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Marketingová strategie pro start-up projekt | Theses on a related topic
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Marketingová strategie pro start-up projekt | Theses on a related topic
499.
Procházková, Kristýna
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Analýza marketingové strategie vybraného podniku | Theses on a related topic
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Analýza marketingové strategie vybraného podniku | Theses on a related topic
500.
Prokeš, Filip
Faculty: STING ACADEMY
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and management / Management SME (combination/specialization: studium pro uchazeče ze střední školy)
Bachelor's thesis defence: Podnikatelský plán na založení vývojářského studia | Theses on a related topic
Faculty: STING ACADEMY
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and management / Management SME (combination/specialization: studium pro uchazeče ze střední školy)
Bachelor's thesis defence: Podnikatelský plán na založení vývojářského studia | Theses on a related topic