Theses on a related topic (having the same keywords):

generations, marketing strategies, generation z, marketing, consumer behavior, intergenerational differences, generation y, consumer, millennials

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1.
Brychta, Tomáš
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Spotřebitelského chování generace Z v kontextu rozhodování o výběru hudby | Theses on a related topic Display description

2.
Jirásek, Michal
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketing pro generaci Z a jeho trendy a očekávání | Theses on a related topic

3.
Mašlonková, Lucie
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Reklamní trendy ovlivňující nákupní chování spotřebitelů | Theses on a related topic

4.
Novotná, Emma
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Vliv sociálních médií na spotřebitelské chování a jejich využití pro značku le šaty | Theses on a related topic

5.
Stránská, Kristína
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Spotřebitelské chování generace Z a návrh marketingové komunikace pro vybranou značku | Theses on a related topic

6.
Štorchová, Tereza
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Generační rozdíly v požadavcích a očekáváních na současném trhu práce | Theses on a related topic

7.
Turi Nagyová, Ester
Faculty: Col. Hum.
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Management / International Relations and Economic Diplomacy

8.
Buříková, Dominika
Faculty: STING ACADEMY
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro absolventy VOŠ)
Bachelor's thesis defence: Zavedení nového produktu na trh piva | Theses on a related topic

9.
Dao, Hana
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Specifika marketingové komunikace korejské kosmetiky u generací X, Y, Z | Theses on a related topic

10.
Horňáková, Sandra
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Etické aspekty manažmentu | Theses on a related topic

11.
Chrastina, Aleš
Faculty: STING ACADEMY
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Návrh marketingové strategie pro ENERG-SERVIS, a.s. | Theses on a related topic

12.
Jurdová, Tereza
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Spotřebitelské chování na trhu s vínem | Theses on a related topic

13.
Kokstein, Václav
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Tvorba marketingového plánu pro značku VISIBLE by Vasha | Theses on a related topic

14.
Kosková, Veronika
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv emocí na zákazníka při volbě značky | Theses on a related topic

15.
Kožková, Rebecca
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Nekalé praktiky v marketingu | Theses on a related topic

16.
Kříž, Petr
Faculty: NEWTON University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Efektivní komunikace se zákazníkem vybraného podniku | Theses on a related topic

17.
Kupczaková, Kristýna
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv fast fashion řetězců na nákupní rozhodování Generace Z | Theses on a related topic

18.
Lochmanová, Lenka
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Spotřebitelské chování | Theses on a related topic

19.
Machatý, Tomáš
Faculty: NEWTON University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management se zaměřením na psychologii
Bachelor's thesis defence: Uplatnění temné triády v generaci Millennials | Theses on a related topic

20.
Malach, Marko
Faculty: STING ACADEMY
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Chování spotřebitele na konkrétním trhu | Theses on a related topic

21.
Mrklasová, Lucie
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Stresory generace Z v pracovním prostředí | Theses on a related topic

22.
Osičková, Denisa
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Využití barev v brandu značky a designu produktů na českém trhu | Theses on a related topic

23.
Síbertová, Zuzana
Faculty: NEWTON University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management se zaměřením na psychologii
Bachelor's thesis defence: Neuromarketing - výhody a rizika | Theses on a related topic

24.
Smilek, Martin
Faculty: STING ACADEMY
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and management of small and medium-sized enterprises (combination/specialization: Studium pro uchazeče ze střední školy)
Bachelor's thesis defence: Chování spotřebitele na konkrétním trhu | Theses on a related topic

25.
Šibalová, Jolana
Faculty: STING ACADEMY
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Chování spotřebitele na konkrétním trhu | Theses on a related topic

26.
Švecová, Radka
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Work-Life Balance napříč generacemi X, Y a Z | Theses on a related topic

27.
Toplanaj, Veronika
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Strategické riadenie ľudských zdrojov v kontexte generačnej diverzity | Theses on a related topic

28.
Vajčnerová, Anna
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingových aktivit pro firmu Red Bull Česká republika, s.r.o. | Theses on a related topic

29.
Vu, Anh Tung
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Obsahová strategie značky Red Bull pro Generaci Z | Theses on a related topic

30.
Žák, Patrik
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Obalový dizajn a jeho vplyv na psychiku spotrebiteľa pri nákupe produktu | Theses on a related topic

31.
Abbasová, Sheila
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management se zaměřením na psychologii
Bachelor's thesis defence: Návrh marketingovej komunikácie pre kino Mlyny | Theses on a related topic

32.
Adam, Michal
Faculty: STING ACADEMY
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Možnosti rozvoje společnosti podnikající ve vybraném odvětví | Theses on a related topic

33.
Adamcová, Ivana maiden name: Kalinová
Faculty: STING ACADEMY
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Návrh komunikačního mixu pro firmu Naturprodukt CZ spol. s r.o. | Theses on a related topic

34.
Adamcová Simonidesová, Lenka
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Rozvoj obchodních aktivit podniku | Theses on a related topic

35.
Adenubi, Immanuel
Faculty: Col. Hum.
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing

36.
Adjei, Elena
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Využití influencer marketingu při propagaci značek ve fashion oblasti | Theses on a related topic

37.
Al Hashme, Mohammed
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Podnikatelský záměr pro českou módní značku Concept Eternity | Theses on a related topic

38.
Andacká, Patrícia
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Marketingová strategie podniku | Theses on a related topic

39.
Andrieieva, Veronika
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh marketingové strategie kosmetického salonu | Theses on a related topic

40.
Antalová, Lea
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová komunikácia hotelu a reštaurácie Passage na sociálnych sieťach | Theses on a related topic

41.
Antošová, Petra
Faculty: STING ACADEMY
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Ekonomika a zdaňování)
Master's thesis defence: Marketingová analýza turistického ruchu ve vybraném regionu Jižní Moravy a návrhy na jeho marketingové vylepšení | Theses on a related topic

42.
Auer, Tomáš
Faculty: NEWTON University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Podnikatelský plán - profesionální fotograf | Theses on a related topic

43.
Avkovská, Lucie
Faculty: Col. Hum.
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Management / International Management

44.
Bagarová, Klára maiden name: Bagarová
Faculty: STING ACADEMY
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro absolventy VOŠ)
Bachelor's thesis defence: Marketing podniku | Theses on a related topic

45.
Bachurová, Kateřina
Faculty: STING ACADEMY
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms
Bachelor's thesis defence: Zvýšení tržního podílu společnosti PROTECO nářadí s.r.o. | Theses on a related topic

46.
Bachurová, Kateřina
Faculty: STING ACADEMY
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Marketingový výzkum | Theses on a related topic

47.
Bajer, Viktor
Faculty: STING ACADEMY
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro uchazeče ze střední školy)
Bachelor's thesis defence: Využití marketingu pro potřeby společnosti KAMENICTVÍ MEJZLÍK | Theses on a related topic

48.
Balabuch, Ondřej
Faculty: STING ACADEMY
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Cenová politika firmy Radio Haná, s.r.o. | Theses on a related topic

49.
Bálek, Karolína
Faculty: Col. Hum.
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing
Master's thesis defence: Využití on-line marketingu při budování firmy English Preschool and Primary School ABACUS | Theses on a related topic

50.
Bania, Danny
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Návrh na založení podniku působícího v oblasti cestovního ruchu | Theses on a related topic