Theses on a related topic (having the same keywords):
analyza dat, digitalni marketing, marketingova komunikace, umela inteligence, automatizace, personalizaceKeywords ordered alphabetically | Keywords ordered by occurrence rate
1.
Bílková, Kateřina
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Aktuální marketingové trendy v komunikační strategii vybrané společnosti | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Aktuální marketingové trendy v komunikační strategii vybrané společnosti | Theses on a related topic
2.
Machačková, Sára
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Trendy v marketingové komunikaci a umělá Inteligence | Theses on a related topic
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Trendy v marketingové komunikaci a umělá Inteligence | Theses on a related topic
3.
Slováková, Lucie
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Využití umělé inteligence v marketingu | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Využití umělé inteligence v marketingu | Theses on a related topic
4.
Froľo, Patrik
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Marketingový mix a umělá inteligence | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Marketingový mix a umělá inteligence | Theses on a related topic
5.
Horák, Jakub
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Trendy marketingové komunikace v realitním sektoru na území Prahy | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Trendy marketingové komunikace v realitním sektoru na území Prahy | Theses on a related topic
6.
Hurtová, Barbora
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv umělé inteligence na vnímání značky v módním průmyslu | Theses on a related topic
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv umělé inteligence na vnímání značky v módním průmyslu | Theses on a related topic
7.
Kim, Denis
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Využití umělé inteligence pro personalizaci a automatizaci nákupního procesu v kamenné prodejně | Theses on a related topic
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Využití umělé inteligence pro personalizaci a automatizaci nákupního procesu v kamenné prodejně | Theses on a related topic
8.
Pešková, Nikola
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Vliv umělé inteligence na spotřební chování generace Z | Theses on a related topic
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Vliv umělé inteligence na spotřební chování generace Z | Theses on a related topic
9.
Ristić, Dominik
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Spotřebitelské vnímání marketingového obsahu generovaného AI | Theses on a related topic
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Spotřebitelské vnímání marketingového obsahu generovaného AI | Theses on a related topic
10.
Šilar, Jakub
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Využití umělé inteligence při tvorbě efektivní marketingové komunikace pro malé podniky | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Využití umělé inteligence při tvorbě efektivní marketingové komunikace pro malé podniky | Theses on a related topic
11.
Šplíchal, Dino
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh marketingové komunikace pro hypoteční poradce | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh marketingové komunikace pro hypoteční poradce | Theses on a related topic
12.
Veselý, Ladislav
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Marketingové komunikace pro značku Reshiner | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Marketingové komunikace pro značku Reshiner | Theses on a related topic
13.
Atlasov, Ilia
Faculty: Col. Hum.
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Management / International Management
Faculty: Col. Hum.
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Management / International Management
14.
Cír, Lukáš
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Uplatnění přístupů neustálého zlepšování a lean managementu | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Uplatnění přístupů neustálého zlepšování a lean managementu | Theses on a related topic
15.
Dostálová, Tereza
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh marketingové strategie pro rozvoj plaveckého klubu | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh marketingové strategie pro rozvoj plaveckého klubu | Theses on a related topic
16.
Farnbauerová, Aneta
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Umělá inteligence v recruitmentu v dané firmě a její vnímání generací Z | Theses on a related topic
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Umělá inteligence v recruitmentu v dané firmě a její vnímání generací Z | Theses on a related topic
17.
Grygarová, Nella
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Tvorba online kampaně pro značku KitKat | Theses on a related topic
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Tvorba online kampaně pro značku KitKat | Theses on a related topic
18.
Hašková, Jana
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Optimalizace komunikační strategie mediální společnosti prostřednictvím projektu Datarun | Theses on a related topic
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Optimalizace komunikační strategie mediální společnosti prostřednictvím projektu Datarun | Theses on a related topic
19.
Hromocka, Marta
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Efektivní marketingová komunikace na sociálních sítích: Analýza a návrh pro OH DEER | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Efektivní marketingová komunikace na sociálních sítích: Analýza a návrh pro OH DEER | Theses on a related topic
20.
Isakova, Sofia
Faculty: NEWTON University
Year: 2026, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Vplyv sociálnych sietí na nákupné rozhodnutia spotrebiteľov | Theses on a related topic
Faculty: NEWTON University
Year: 2026, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Vplyv sociálnych sietí na nákupné rozhodnutia spotrebiteľov | Theses on a related topic
21.
Jakubec, Dominik
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Využití AI pro optimalizaci výkonu webové stránky | Theses on a related topic
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Využití AI pro optimalizaci výkonu webové stránky | Theses on a related topic
22.
Jarwan, Anas
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Digitální transformace a automatizace HR procesů v mikrofirmách | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Digitální transformace a automatizace HR procesů v mikrofirmách | Theses on a related topic
23.
Jelínková, Julie
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingové strategie pro firmu LERROS Fashion | Theses on a related topic
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingové strategie pro firmu LERROS Fashion | Theses on a related topic
24.
Kalimbetova, Aziza
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv sociálních médií na marketingové strategie zaměřené na Generaci Alpha: Evoluce digitálního marketingu a budoucí trendy | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv sociálních médií na marketingové strategie zaměřené na Generaci Alpha: Evoluce digitálního marketingu a budoucí trendy | Theses on a related topic
25.
Klimeš, Adam
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Optimalizace marketingového plánování pomocí umělé inteligence | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Optimalizace marketingového plánování pomocí umělé inteligence | Theses on a related topic
26.
Koňaříková, Markéta
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv storytellingu na budování vztahu ke značce u generace Z | Theses on a related topic
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv storytellingu na budování vztahu ke značce u generace Z | Theses on a related topic
27.
Kopečková, Tereza
Faculty: STING ACADEMY
Year: 2026, studies under way
Programme/field: Economics and Business Finance / Taxation
Bachelor's thesis defence: Vliv umělé inteligence na automatizaci daňového poradenství | Theses on a related topic
Faculty: STING ACADEMY
Year: 2026, studies under way
Programme/field: Economics and Business Finance / Taxation
Bachelor's thesis defence: Vliv umělé inteligence na automatizaci daňového poradenství | Theses on a related topic
28.
Krajíčková, Jitka
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Současné trendy marketingové komunikace aplikované na vybranou značku | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Současné trendy marketingové komunikace aplikované na vybranou značku | Theses on a related topic
29.
Lechnýř, Josef
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Využití umělé inteligence v marketingové komunikaci společnosti AG Blatná | Theses on a related topic
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Využití umělé inteligence v marketingové komunikaci společnosti AG Blatná | Theses on a related topic
30.
Mlčoch, Filip
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová strategie značky ICEBORN | Theses on a related topic
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová strategie značky ICEBORN | Theses on a related topic
31.
Nguyen, Quang Dai
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová strategie s využitím umělé inteligence pro společnost NStyle | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová strategie s využitím umělé inteligence pro společnost NStyle | Theses on a related topic
32.
Oplatková, Marie
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingové strategie ve světě Formule 1 | Theses on a related topic
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingové strategie ve světě Formule 1 | Theses on a related topic
33.
Pašková, Nikola
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová komunikace pro OTC produkt na farmaceutickém trhu | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová komunikace pro OTC produkt na farmaceutickém trhu | Theses on a related topic
34.
Pietaková, Sára
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Využití AI a inovací v neziskovém sektoru | Theses on a related topic
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Využití AI a inovací v neziskovém sektoru | Theses on a related topic
35.
Přibyl, Tomáš
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Optimalizace procesů komunikačních kanálů eshopu za účelem zlepšení konverzního poměru. | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Optimalizace procesů komunikačních kanálů eshopu za účelem zlepšení konverzního poměru. | Theses on a related topic
36.
Sasová, Anžela
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Personalizace zákaznické zkušenosti pomocí umělé inteligence v marketingu | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Personalizace zákaznické zkušenosti pomocí umělé inteligence v marketingu | Theses on a related topic
37.
Sháněl, Martin
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Implementace vybraných AI nástrojů v projektovém řízení IT projektů | Theses on a related topic
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Implementace vybraných AI nástrojů v projektovém řízení IT projektů | Theses on a related topic
38.
Sigetová, Lujza
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Využitie umelej inteligencie v marketingu | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Využitie umelej inteligencie v marketingu | Theses on a related topic
39.
Skulina, Jan
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: E-commerce strategie pro zlepšení konverze eshopu UtopianSeasons.com | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: E-commerce strategie pro zlepšení konverze eshopu UtopianSeasons.com | Theses on a related topic
40.
Smolíková, Natálie
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Využití influencer marketingu a uživatelsky generovaného obsahu v marketingové komunikaci značek zdravého životního stylu | Theses on a related topic
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Využití influencer marketingu a uživatelsky generovaného obsahu v marketingové komunikaci značek zdravého životního stylu | Theses on a related topic
41.
Souček, Vít
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Automatizace marketingových procesů pomocí AI ve firmě CPI Hotels | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Automatizace marketingových procesů pomocí AI ve firmě CPI Hotels | Theses on a related topic
42.
Stejskal, Matěj
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Využití AI a inovací v neziskovém sektoru | Theses on a related topic
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Využití AI a inovací v neziskovém sektoru | Theses on a related topic
43.
Stránská, Adéla
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingového mixu společnosti Notino | Theses on a related topic
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingového mixu společnosti Notino | Theses on a related topic
44.
Taláb, Radomír
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Implementace nástrojů řízení a optimalizace energií v podnikání | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Implementace nástrojů řízení a optimalizace energií v podnikání | Theses on a related topic
45.
Vágner, Adam
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Tvorba online průvodce cestovním ruchem: UtReveles | Theses on a related topic
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Tvorba online průvodce cestovním ruchem: UtReveles | Theses on a related topic
46.
Vengrynský, Petr
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingový plán pro taneční studio Tanec Teplice | Theses on a related topic
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingový plán pro taneční studio Tanec Teplice | Theses on a related topic
47.
Vinterová, Adriana
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh optimalizace marketingové komunikace zvolené společnosti | Theses on a related topic
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh optimalizace marketingové komunikace zvolené společnosti | Theses on a related topic
48.
Vltavská, Aneta
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Využití umělé inteligence v marketingových kampaních | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Využití umělé inteligence v marketingových kampaních | Theses on a related topic
49.
Wiedermann, Dalimír
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Průmysl 4.0 v oblasti digitálního marketingu | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Průmysl 4.0 v oblasti digitálního marketingu | Theses on a related topic
50.
Zámková, Klára
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh obsahové strategie vybraného podniku | Theses on a related topic
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh obsahové strategie vybraného podniku | Theses on a related topic