Theses on a related topic (having the same keywords):
osobni branding, osobni znacka, marketing sluzeb, marketingova komunikace, socialni site, vizualni identita, beauty sluzbyKeywords ordered alphabetically | Keywords ordered by occurrence rate
351.
Ruprich, Adam
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Marketingová strategie značky CERAMIN | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Marketingová strategie značky CERAMIN | Theses on a related topic
352.
Růžičková, Nikola
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Optimalizace online marketingové komunikace | Theses on a related topic
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Optimalizace online marketingové komunikace | Theses on a related topic
353.
Rykr, Daniel
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Využití AI při postprodukci audiovizuálního obsahu určeného na sociální sítě | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Využití AI při postprodukci audiovizuálního obsahu určeného na sociální sítě | Theses on a related topic
354.
Říčař, Adam
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Vývoj online marketingu a jeho vliv na spotřebitelské chování | Theses on a related topic
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Vývoj online marketingu a jeho vliv na spotřebitelské chování | Theses on a related topic
355.
Říhová, Adéla
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Vliv TikToku na povědomí a preference značky Maybelline u generace Z v Evropě | Theses on a related topic
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Vliv TikToku na povědomí a preference značky Maybelline u generace Z v Evropě | Theses on a related topic
356.
Řízková, Anna
Faculty: NEWTON University
Year: 2026, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Aplikace trendů v marketingové komunikaci | Theses on a related topic
Faculty: NEWTON University
Year: 2026, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Aplikace trendů v marketingové komunikaci | Theses on a related topic
357.
Sadílková, Klára
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Marketingová strategie podniku | Theses on a related topic
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Marketingová strategie podniku | Theses on a related topic
358.
Salih, Nikola
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Využití nástrojů PR ve firmě XYZ | Theses on a related topic
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Využití nástrojů PR ve firmě XYZ | Theses on a related topic
359.
Santarius, Joanna
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Branding nově vznikající oděvní značky v České Republice | Theses on a related topic
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Branding nově vznikající oděvní značky v České Republice | Theses on a related topic
360.
Savka, Valerija
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Public relations v procesu budování značky | Theses on a related topic
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Public relations v procesu budování značky | Theses on a related topic
361.
Sazama, Jan
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Osobní značka umělce a tvorba umělecké vzdělávací aktivity | Theses on a related topic
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Osobní značka umělce a tvorba umělecké vzdělávací aktivity | Theses on a related topic
362.
Sedlák, Ondřej
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vytvoření marketingové strategie pro brand the CIRCLE | Theses on a related topic
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vytvoření marketingové strategie pro brand the CIRCLE | Theses on a related topic
363.
Sedmera, Lukáš
Faculty: NEWTON University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Typy a nová využití online a guerilla marketingu | Theses on a related topic
Faculty: NEWTON University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Typy a nová využití online a guerilla marketingu | Theses on a related topic
364.
Sehnalová, Klára
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingový plán | Theses on a related topic
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingový plán | Theses on a related topic
365.
Sekanina, Jan
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Influencer marketing v elektronickém sportu společnosti Hitpoint s.r.o. | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Influencer marketing v elektronickém sportu společnosti Hitpoint s.r.o. | Theses on a related topic
366.
Schleiderová, Veronika
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Marketingová kampaň pro webový portál NaSvah.cz | Theses on a related topic
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Marketingová kampaň pro webový portál NaSvah.cz | Theses on a related topic
367.
Schönherr, Thomas
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Komunikační strategie pro aplikaci na cestování | Theses on a related topic
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Komunikační strategie pro aplikaci na cestování | Theses on a related topic
368.
Sigetová, Lujza
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Využitie umelej inteligencie v marketingu | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Využitie umelej inteligencie v marketingu | Theses on a related topic
369.
Sládek, Richard
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management se zaměřením na psychologii
Bachelor's thesis defence: Propagace prémiové nemovitosti ve vybrané realitní kanceláři | Theses on a related topic
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management se zaměřením na psychologii
Bachelor's thesis defence: Propagace prémiové nemovitosti ve vybrané realitní kanceláři | Theses on a related topic
370.
Sláma, Vojtěch
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Tanec jako nástroj budování značky | Theses on a related topic
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Tanec jako nástroj budování značky | Theses on a related topic
371.
Slezáková, Lucia
Faculty: NEWTON University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Online marketing - súčasný trend marketingu a jeho význam pre spoločenskú socializáciu | Theses on a related topic
Faculty: NEWTON University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Online marketing - súčasný trend marketingu a jeho význam pre spoločenskú socializáciu | Theses on a related topic
372.
Smičková, Kristýna
Faculty: Col. Hum.
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Management / International Management
Faculty: Col. Hum.
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Management / International Management
373.
Snížková, Eliška
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Vliv testování kosmetiky na zvířatech na spotřebitelské chování v beauty sektoru | Theses on a related topic
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Vliv testování kosmetiky na zvířatech na spotřebitelské chování v beauty sektoru | Theses on a related topic
374.
Souček, Dominik
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Tvorba komunikačního plánu pro vybranou společnost | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Tvorba komunikačního plánu pro vybranou společnost | Theses on a related topic
375.
Součková, Jitka maiden name: Daníčková
Faculty: STING ACADEMY
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro uchazeče ze střední školy)
Bachelor's thesis defence: Marketingová strategie pro zavedení nové řady krbových vložek na evropský trh | Theses on a related topic
Faculty: STING ACADEMY
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro uchazeče ze střední školy)
Bachelor's thesis defence: Marketingová strategie pro zavedení nové řady krbových vložek na evropský trh | Theses on a related topic
376.
Stambrovská, Elisabeth
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Zaměřenost vědomí v moderním světě | Theses on a related topic
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Zaměřenost vědomí v moderním světě | Theses on a related topic
377.
Stehlíková, Hana
Faculty: Col. Hum.
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing
Master's thesis defence: Návrh marketingové komunikace pro Dům pod hradem | Theses on a related topic
Faculty: Col. Hum.
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing
Master's thesis defence: Návrh marketingové komunikace pro Dům pod hradem | Theses on a related topic
378.
Stloukalová, Sabina
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Reklama orientovaná na deti | Theses on a related topic
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Reklama orientovaná na deti | Theses on a related topic
379.
Stožický, Jiří
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Obsahová strategie vybraného podniku | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Obsahová strategie vybraného podniku | Theses on a related topic
380.
Stránská, Adéla
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingového mixu společnosti Notino | Theses on a related topic
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingového mixu společnosti Notino | Theses on a related topic
381.
Stuchlý, Tomáš
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Marketingová propagace firmy | Theses on a related topic
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Marketingová propagace firmy | Theses on a related topic
382.
Suchá, Věra
Faculty: Col. Hum.
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Management / Human Resource Management
Faculty: Col. Hum.
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Management / Human Resource Management
383.
Suchánková, Anika maiden name: Fišerová
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv sociálních sítí na psychické zdraví generace Z | Theses on a related topic
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv sociálních sítí na psychické zdraví generace Z | Theses on a related topic
384.
Surkoš, Matěj
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Tvorba obsahové strategie značky | Theses on a related topic
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Tvorba obsahové strategie značky | Theses on a related topic
385.
Svobodová, Eva maiden name: Hermannová
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Jak pomocí marketingu přiblížit lidem problematiku spojenou s větrnými elektrárnami | Theses on a related topic
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Jak pomocí marketingu přiblížit lidem problematiku spojenou s větrnými elektrárnami | Theses on a related topic
386.
Svobodová, Nikola
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová strategie a brand identita hudebního tvůrce | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová strategie a brand identita hudebního tvůrce | Theses on a related topic
387.
Šebestová, Markéta
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv influencer marketingu na rozhodování spotřebitelů | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv influencer marketingu na rozhodování spotřebitelů | Theses on a related topic
388.
Šedá, Kristýna
Faculty: STING ACADEMY
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Návrh komunikačního mixu pro podnik vstupující na e-market | Theses on a related topic
Faculty: STING ACADEMY
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Návrh komunikačního mixu pro podnik vstupující na e-market | Theses on a related topic
389.
Šilar, Jakub
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingové komunikace pro společnost Welding progress s.r.o. | Theses on a related topic
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingové komunikace pro společnost Welding progress s.r.o. | Theses on a related topic
390.
Šilar, Jakub
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Využití umělé inteligence při tvorbě efektivní marketingové komunikace pro malé podniky | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Využití umělé inteligence při tvorbě efektivní marketingové komunikace pro malé podniky | Theses on a related topic
391.
Šimonová, Amálie
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Marketingová strategie podniku | Theses on a related topic
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Marketingová strategie podniku | Theses on a related topic
392.
Šimůnková, Daniela
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh strategie social media marketingu pro e-shop | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh strategie social media marketingu pro e-shop | Theses on a related topic
393.
Šindelář, Martin
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Osobní brand | Theses on a related topic
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Osobní brand | Theses on a related topic
394.
Škrdleta, Radim
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Podnikatelský záměr | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Podnikatelský záměr | Theses on a related topic
395.
Šmerda, Radek
Faculty: STING ACADEMY
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Využití nástrojů marketingové komunikace k propagaci malého podniku | Theses on a related topic
Faculty: STING ACADEMY
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Využití nástrojů marketingové komunikace k propagaci malého podniku | Theses on a related topic
396.
Špacír, Filip
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: On-line marketing vybraného podniku | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: On-line marketing vybraného podniku | Theses on a related topic
397.
Šplíchal, Dino
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Social media marketing jako nástroj pro propagaci produktů a služeb | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Social media marketing jako nástroj pro propagaci produktů a služeb | Theses on a related topic
398.
Šplíchal, Dino
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh marketingové komunikace pro hypoteční poradce | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh marketingové komunikace pro hypoteční poradce | Theses on a related topic
399.
Šrámková, Markéta
Faculty: STING ACADEMY
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Marketingová komunikace mezi obcí a podniky v mikroregionu Dyje | Theses on a related topic
Faculty: STING ACADEMY
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Marketingová komunikace mezi obcí a podniky v mikroregionu Dyje | Theses on a related topic
400.
Šťastová, Karolína
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Branding pro generaci Z | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Branding pro generaci Z | Theses on a related topic