Theses on a related topic (having the same keywords):

digital communication, evropa. tiktok, tiktok, brand awareness, maybelline, preference znacky, generation z, brand preference, europe., digitalni komunikace, generace z, povedomi o znacce, influencer marketing, kosmeticky prumysl, cosmetic industry

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1.
Říhová, Adéla
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Vliv TikToku na povědomí a preference značky Maybelline u generace Z v Evropě | Theses on a related topic Display description

2.
Halytsya, Daniela
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Personalizace reklamního obsahu v segmentu dekorativní kosmetiky na platformě TikTok pro generaci Z | Theses on a related topic

3.
Zusková, Veronika
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv digitálního marketingu na cestovatele generace Z při výběru destinace Jižní Korea | Theses on a related topic

4.
Koláříková, Nelly
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv influencerů na spotřebitelské chování generace Z ve fashion sektoru | Theses on a related topic

5.
Panfilov, Vasilii
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: TikTok jako krizový i brandový kanál | Theses on a related topic

6.
Abrahamová, Claudia
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Koordinace přístupů generací X a Z při vedení rodinného podniku | Theses on a related topic

7.
Bartošková, Eliška
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová strategie svatební agentury We Agency v kontextu generace Z | Theses on a related topic

8.
Blažková, Anna
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová strategie pro značku Blažek s cílovou skupinou generace Z | Theses on a related topic

9.
Bock, Tomáš
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Návrh marketingového plánu pro e-shop | Theses on a related topic

10.
Brychta, Tomáš
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Spotřebitelského chování generace Z v kontextu rozhodování o výběru hudby | Theses on a related topic

11.
Drozdová, Adéla
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Spotřebitelské chování v éře mobilního focení: Jak najít místo pro digitální kompaktní fotoaparáty OM System na českém trhu | Theses on a related topic

12.
Dudíková, Eva
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Podpora motivace zaměstnanců generace Z prostřednictvím zaměstnaneckých benefitů | Theses on a related topic

13.
Dürschmiedová, Sofia
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Vliv generačních rozdílů v přístupu k práci na řízení a motivaci zaměstnanců | Theses on a related topic

14.
Farnbauerová, Aneta
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Umělá inteligence v recruitmentu v dané firmě a její vnímání generací Z | Theses on a related topic

15.
Gallová, Anna
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Syndrom vyhoření u generace Z | Theses on a related topic

16.
Grigová, Theresa
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Odmeňovanie a motivácia generácie Z v zamestnaní | Theses on a related topic

17.
Hlávka, Roman
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Teorie managementu založené na mezilidských vztazích | Theses on a related topic

18.
Innemann, Lukas
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Time Management pro generaci Z na území České republiky | Theses on a related topic

19.
Jandreska, Sara
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Influenceři na socialních sítích a jejich využití v oblasti marketingu | Theses on a related topic

20.
Jandreska, Sara
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návod na efektivní influencer marketing | Theses on a related topic

21.
Janoševič, Miloš
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Měření efektivity a návratnosti investic do employer brandingu na sociálních sítích v českých firmách | Theses on a related topic

22.
Jeremenko, Gleb Olegovič
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv short-form obsahu na spotřebitelské chování | Theses on a related topic

23.
Jirásek, Michal
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketing pro generaci Z a jeho trendy a očekávání | Theses on a related topic

24.
Kalusová, Veronika
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Budování povědomí o značce Dabako | Theses on a related topic

25.
Klášterková, Simona
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Změna přístupu farmaceutických firem v marketingové komunikaci | Theses on a related topic

26.
Klečková, Ivana
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Je řeč těla klíčem k úspěchu? Význam neverbální komunikace pro mladé podnikatele | Theses on a related topic

27.
Kliková, Karolína
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh HR marketingové kampaně pro vybranou společnost | Theses on a related topic

28.
Kolowrat-Krakowská, Sophie Stephanie
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová strategie pro zvýšení povědomí o rybích produktech na českém trhu | Theses on a related topic

29.
Koňaříková, Markéta
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv storytellingu na budování vztahu ke značce u generace Z | Theses on a related topic

30.
Kondrková, Nikola
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Psychologické aspekty reklamy a jejich vliv na spotřebitelské rozhodování | Theses on a related topic

31.
Krahulcová, Laura
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vplyv influencer marketingu na nákupné správanie generácie Z | Theses on a related topic

32.
Kupczaková, Kristýna
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv fast fashion řetězců na nákupní rozhodování Generace Z | Theses on a related topic

33.
Kvapilová, Leona
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Chování a preference generace Z v cestovním ruchu | Theses on a related topic

34.
Laššáková, Zuzana
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Hodnotová orientácia generácie Z | Theses on a related topic

35.
Licovová, Barbora
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv sociálních sítí na stresový potenciál a kvalitu života současné generace | Theses on a related topic

36.
Liebezeitová, Lucie
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv sociálních médií na zákaznické chování a budování značky kaváren | Theses on a related topic

37.
Majerová, Denisa
Faculty: NEWTON University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Povědomí o značce | Theses on a related topic

38.
Matějková, Barbora
Faculty: Col. Hum.
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing

39.
Matláková, Tamara
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vplyv influencer marketingu na nákupné rozhodovanie generácie Z | Theses on a related topic

40.
Mergl, Ondřej
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Rovnováha mezi pracovním a osobním životem příslušníků generace Z | Theses on a related topic

41.
Mikešová, Anna Marie
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Vliv sebereflexe na osobní rozvoj a profesní růst jednotlivců | Theses on a related topic

42.
Milovanovićová, Aneta
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Psychologické faktory ovlivňující spotřebitelské chování generace Z v oblasti udržitelné módy | Theses on a related topic

43.
Mrklasová, Lucie
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Stresory generace Z v pracovním prostředí | Theses on a related topic

44.
Nováčková, Jessica
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Nové trendy marketingové komunikace v on-line prostředí | Theses on a related topic

45.
Odvárko, Šimon
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Motivace generace Z k cestování po České republice | Theses on a related topic

46.
Panuš, Jana
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Budování povědomí nové značky na českém trhu na základě content marketingu | Theses on a related topic

47.
Petrášová, Veronika
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Generační specifika v řízení lidí | Theses on a related topic

48.
Petříková, Simona
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Vliv influencerů na efektivitu marketingových kampaní | Theses on a related topic

49.
Plodíková, Markéta
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Global Business and Management / Global Business and Management
Bachelor's thesis defence: Social Media Marketing of Book Publishers for Gen Z: A case Study of YA čtu and Euromedia | Theses on a related topic

50.
Straňák, Ondřej
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Motivační aspekty generace Z pro vstup do zaměstnání | Theses on a related topic