Theses on a related topic (having the same keywords):

fashion sektor, social media, fashion sector, spotrebitelske chovani, socialni site, generation z, influencer, consumer behavior, generace z, autenticita, authenticity, influencer marketing

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1.
Jirásek, Michal
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketing pro generaci Z a jeho trendy a očekávání | Theses on a related topic Display description

2.
Lorencová, Rosálie
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv influencer marketingu na nákupní chování spotřebitelů | Theses on a related topic

3.
Šťastová, Karolína
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Branding pro generaci Z | Theses on a related topic

4.
Halytsya, Daniela
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Personalizace reklamního obsahu v segmentu dekorativní kosmetiky na platformě TikTok pro generaci Z | Theses on a related topic

5.
Kokešová, Karolína
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv influencer marketingu na nákupní chování zákazníků v rámci kosmetického sektoru | Theses on a related topic

6.
Matláková, Tamara
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vplyv influencer marketingu na nákupné rozhodovanie generácie Z | Theses on a related topic

7.
Zusková, Veronika
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv digitálního marketingu na cestovatele generace Z při výběru destinace Jižní Korea | Theses on a related topic

8.
Bartošková, Eliška
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová strategie svatební agentury We Agency v kontextu generace Z | Theses on a related topic

9.
Bašková, Markéta
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Evoluce tvůrčího marketingu v digitálním prostředí: od celebrit k UGC | Theses on a related topic

10.
Blažková, Anna
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová strategie pro značku Blažek s cílovou skupinou generace Z | Theses on a related topic

11.
Boňko, Tomáš
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Influenceri na sociálnych sieťach a ich využitie v oblasti marketingu | Theses on a related topic

12.
Drozdová, Adéla
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Spotřebitelské chování v éře mobilního focení: Jak najít místo pro digitální kompaktní fotoaparáty OM System na českém trhu | Theses on a related topic

13.
Jandreska, Sara
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Influenceři na socialních sítích a jejich využití v oblasti marketingu | Theses on a related topic

14.
Jandreska, Sara
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návod na efektivní influencer marketing | Theses on a related topic

15.
Janoševič, Miloš
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Měření efektivity a návratnosti investic do employer brandingu na sociálních sítích v českých firmách | Theses on a related topic

16.
Koňaříková, Markéta
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv storytellingu na budování vztahu ke značce u generace Z | Theses on a related topic

17.
Krbaťová, Veronika
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Vplyv influencer marketingu na propagáciu spoločnosti | Theses on a related topic

18.
LE, Quoc Bao
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Influencer marketing | Theses on a related topic

19.
Licovová, Barbora
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv sociálních sítí na stresový potenciál a kvalitu života současné generace | Theses on a related topic

20.
Milovanovićová, Aneta
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Psychologické faktory ovlivňující spotřebitelské chování generace Z v oblasti udržitelné módy | Theses on a related topic

21.
Nováčková, Jessica
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Nové trendy marketingové komunikace v on-line prostředí | Theses on a related topic

22.
Říčař, Adam
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Vývoj online marketingu a jeho vliv na spotřebitelské chování | Theses on a related topic

23.
Říhová, Adéla
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Vliv TikToku na povědomí a preference značky Maybelline u generace Z v Evropě | Theses on a related topic

24.
Stránská, Kristína
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Spotřebitelské chování generace Z a návrh marketingové komunikace pro vybranou značku | Theses on a related topic

25.
Terelya, Michaela
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Tvorba a implementace mediální kampaně pro značku VIVA | Theses on a related topic

26.
Turečková, Nikola
Faculty: NEWTON University
Year: 2024, studies under way
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Vliv sociálních médií na cestovních ruch a jejich využití na overturismus | Theses on a related topic

27.
Adjei, Elena
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Využití influencer marketingu při propagaci značek ve fashion oblasti | Theses on a related topic

28.
Avkovská, Lucie
Faculty: Col. Hum.
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Management / International Management

29.
Balašová, Markéta
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Spotřebitelské chování | Theses on a related topic

30.
Bínová, Kristýna Daniela
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Influencer marketing ve společnosti Xinzuocr | Theses on a related topic

31.
Doanová, Sára
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Influencer Marketing | Theses on a related topic

32.
Egorov, Pavel
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Influencer marketing a propagace v rámci sociálních sítí | Theses on a related topic

33.
Francová, Lucie
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vnímání influencer marketingu v oblasti fashion se zaměřením na sociální síť Instagram | Theses on a related topic

34.
Hálová, Nikol
Faculty: NEWTON University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management se zaměřením na psychologii
Bachelor's thesis defence: Influenceři na sociálních sítích a jejich využití v oblasti marketingu | Theses on a related topic

35.
Haspeklová, Barbora
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Sociální sítě jako fenomén marketingové komunikace současnosti | Theses on a related topic

36.
Hijazi, Layla
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Streetwear jako nový luxus: Vnímání značek mladými spotřebiteli a návrh doporučení pro efektivní komunikaci | Theses on a related topic

37.
Hoang, Quynh Nhu
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv sociálních médií na fashion marketing | Theses on a related topic

38.
Horáková, Bára
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Vliv TikToku na povědomí a preference kosmetických značek u generace Z | Theses on a related topic

39.
Isakova, Sofia
Faculty: NEWTON University
Year: 2026, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Vplyv sociálnych sietí na nákupné rozhodnutia spotrebiteľov | Theses on a related topic

40.
Klímová, Barbora
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Influencer marketing | Theses on a related topic

41.
Kondrková, Nikola
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Psychologické aspekty reklamy a jejich vliv na spotřebitelské rozhodování | Theses on a related topic

42.
Krahulcová, Laura
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vplyv influencer marketingu na nákupné správanie generácie Z | Theses on a related topic

43.
Krajíčková, Jitka
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Současné trendy marketingové komunikace aplikované na vybranou značku | Theses on a related topic

44.
Lanžhotský, Ondřej
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Influencer marketing TikToku a Instagramu | Theses on a related topic

45.
Ma Thuy, Quynh
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová strategie pro české influencery inspirovaná globálním modelem K-popu: návrh postupu pro zvýšení popularity a zapojení fanoušků v ČR | Theses on a related topic

46.
Martinátová, Michaela
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Spotřebitelské chování v návaznosti na lokální módu | Theses on a related topic

47.
Muťková, Kateřina
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Marketingová strategie salonu PhiAngel | Theses on a related topic

48.
Nováčková, Jessica
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Budoucnost marketingu: Jak generace Alpha mění pravidla spotřebitelského chování | Theses on a related topic

49.
Novotná, Emma
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Vliv sociálních médií na spotřebitelské chování a jejich využití pro značku le šaty | Theses on a related topic

50.
Panfilov, Vasilii
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: TikTok jako krizový i brandový kanál | Theses on a related topic