Theses on a related topic (having the same keywords):

emocionalni vazba, emotional attachment, narrative, brand building, narativ, znacka, digitalni marketing, marketingova komunikace, spotrebitelske chovani, generation z, budovani znacky, consumer behavior, storytelling, generace z, marketing communication, brand, digital marketing, psychologicke mechanismy, psychological mechanisms

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1.
Andrieieva, Veronika
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Budování značky cestovního ruchu | Theses on a related topic Display description

2.
Isakova, Sofia
Faculty: NEWTON University
Year: 2026, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Vplyv sociálnych sietí na nákupné rozhodnutia spotrebiteľov | Theses on a related topic

3.
Uhlířová, Kateřina
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Vliv sociálních sítí na budování značky: případová studie značky Havlíkova přírodní apotéka | Theses on a related topic

4.
Vansová, Kateřina
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh komunikační strategie a budování značky Vivaco. | Theses on a related topic

5.
Hrůza, Lukáš
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Psychologické aspekty narativního marketingu v online komunikaci značek | Theses on a related topic

6.
Nováčková, Jessica
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Budoucnost marketingu: Jak generace Alpha mění pravidla spotřebitelského chování | Theses on a related topic

7.
Savka, Valerija
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Public relations v procesu budování značky | Theses on a related topic

8.
Brožinová, Sabina
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Brand management knihokavárny | Theses on a related topic

9.
Caltová, Sára
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Tvorba komunikační strategie pro humanitární a rozvojovou organizaci ADRA | Theses on a related topic

10.
Černohorská, Lucie
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Strategické budování značky Luwear | Theses on a related topic

11.
Dostálová, Tereza
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh marketingové strategie pro rozvoj plaveckého klubu | Theses on a related topic

12.
Drozdová, Adéla
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Spotřebitelské chování v éře mobilního focení: Jak najít místo pro digitální kompaktní fotoaparáty OM System na českém trhu | Theses on a related topic

13.
Fišák, Zdeněk
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Zvýšení povědomí firmy Prefercampers v online prostoru | Theses on a related topic

14.
Grygarová, Nella
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Tvorba online kampaně pro značku KitKat | Theses on a related topic

15.
Hašková, Jana
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Optimalizace komunikační strategie mediální společnosti prostřednictvím projektu Datarun | Theses on a related topic

16.
Hlavičková, Erika
Faculty: NEWTON University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Marketingová komunikace společnosti pivovar Černá Hora | Theses on a related topic

17.
Jelínková, Julie
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingové strategie pro firmu LERROS Fashion | Theses on a related topic

18.
Ježová, Dominika
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Budovanie značky Cannabistore | Theses on a related topic

19.
Jirásková, Denisa
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Marketingová komunikace společnosti PepsiCO | Theses on a related topic

20.
Kliková, Karolína
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh HR marketingové kampaně pro vybranou společnost | Theses on a related topic

21.
Klymska, Maryna
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingové kampaně "Longevity" pro značku NN Životní pojišťovnu a penzijní společnost | Theses on a related topic

22.
Kofent, Tomáš
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingového plánu pro rozvoj fitness klubu Fechtner Workout Club na trhu tělovýchovných služeb | Theses on a related topic

23.
Koláříková, Nelly
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv influencerů na spotřebitelské chování generace Z ve fashion sektoru | Theses on a related topic

24.
Lorencová, Rosálie
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv influencer marketingu na nákupní chování spotřebitelů | Theses on a related topic

25.
Milovanovićová, Aneta
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Psychologické faktory ovlivňující spotřebitelské chování generace Z v oblasti udržitelné módy | Theses on a related topic

26.
Mistolerová, Tereza
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Využití trendů marketingové komunikace k zvýšení percepce značky Apple v ČR | Theses on a related topic

27.
Nguyen, Hai Long
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Podnikatelský plán | Theses on a related topic

28.
Nováčková, Jessica
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Nové trendy marketingové komunikace v on-line prostředí | Theses on a related topic

29.
Novotná, Blanka
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Využití strachu z promeškání (FOMO) v marketingové komunikaci obchodu Ksisters a jeho vliv na nákupní rozhodování zákazníků | Theses on a related topic

30.
Nowá, Karolína
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Tvorba brandu a branding | Theses on a related topic

31.
Ovilko, Valeriia
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Analýza spotřebitelského chování a preferencí při výběru kosmetiky péče o pleť: případová studie společnosti PROESTHETIC s.r.o. | Theses on a related topic

32.
Panuš, Jana
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Budování povědomí nové značky na českém trhu na základě content marketingu | Theses on a related topic

33.
Pašková, Nikola
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová komunikace pro OTC produkt na farmaceutickém trhu | Theses on a related topic

34.
Petříková, Simona
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Vliv influencerů na efektivitu marketingových kampaní | Theses on a related topic

35.
Pytelová, Dominika
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Návrh marketingové strategie pro posílení povědomí o značce | Theses on a related topic

36.
Ristić, Dominik
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Analýza trendů a faktorů působícíh při tvorbě a budování značky Elysa | Theses on a related topic

37.
Ročeň, Michal
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Budování značky | Theses on a related topic

38.
Říhová, Adéla
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Vliv TikToku na povědomí a preference značky Maybelline u generace Z v Evropě | Theses on a related topic

39.
Smolíková, Natálie
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Využití influencer marketingu a uživatelsky generovaného obsahu v marketingové komunikaci značek zdravého životního stylu | Theses on a related topic

40.
Stránská, Adéla
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingového mixu společnosti Notino | Theses on a related topic

41.
Stránská, Kristína
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Spotřebitelské chování generace Z a návrh marketingové komunikace pro vybranou značku | Theses on a related topic

42.
Šikling, Daniel
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Budování značky e-shopu na českém trhu | Theses on a related topic

43.
Šilar, Jakub
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Využití umělé inteligence při tvorbě efektivní marketingové komunikace pro malé podniky | Theses on a related topic

44.
Šindelář, Martin
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Osobní brand | Theses on a related topic

45.
Šplíchal, Dino
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh marketingové komunikace pro hypoteční poradce | Theses on a related topic

46.
Tomanová, Kateřina
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Marketingová strategie pro sportovní a prodejní stáj Agrotrade Stables | Theses on a related topic

47.
Tomečková, Denisa
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Obsahová strategie pro noční klub | Theses on a related topic

48.
Tvrdíková, Michaela
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingové komunikace pro udržitelnou společnost NILA Living s.r.o. | Theses on a related topic

49.
Vajčnerová, Anna
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingových aktivit pro firmu Red Bull Česká republika, s.r.o. | Theses on a related topic

50.
Vengrynský, Petr
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingový plán pro taneční studio Tanec Teplice | Theses on a related topic