Theses on a related topic (having the same keywords):

emocionalni vazba, emotional attachment, narrative, brand building, narativ, znacka, digitalni marketing, marketingova komunikace, spotrebitelske chovani, generation z, budovani znacky, consumer behavior, storytelling, generace z, marketing communication, brand, digital marketing, psychologicke mechanismy, psychological mechanisms

Keywords ordered alphabetically | Keywords ordered by occurrence rate

51.
Veselý, Ladislav
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Marketingové komunikace pro značku Reshiner | Theses on a related topic Display description

52.
Vinterová, Adriana
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh optimalizace marketingové komunikace zvolené společnosti | Theses on a related topic

53.
Víšková, Tereza
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Podpora prodeje značky Kästle a.s. | Theses on a related topic

54.
Zusková, Veronika
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv digitálního marketingu na cestovatele generace Z při výběru destinace Jižní Korea | Theses on a related topic

55.
Bílková, Kateřina
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Aktuální marketingové trendy v komunikační strategii vybrané společnosti | Theses on a related topic

56.
Bridová, Hana
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Tvorba značky a komunikační strategie | Theses on a related topic

57.
Frait, Robert
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Návrh marketingového plánu pro zvolený hudební projekt | Theses on a related topic

58.
Hanáková, Magdalena
Faculty: STING ACADEMY
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Public relations nástroj pro podporu prodeje výrobků a služeb ve společnosti XY | Theses on a related topic

59.
Hurtová, Barbora
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv umělé inteligence na vnímání značky v módním průmyslu | Theses on a related topic

60.
Jirásek, Michal
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketing pro generaci Z a jeho trendy a očekávání | Theses on a related topic

61.
Karná, Kateřina
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová strategie značky Jacquemus a její vnímání mezi českými spotřebiteli | Theses on a related topic

62.
Kondrková, Nikola
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Psychologické aspekty reklamy a jejich vliv na spotřebitelské rozhodování | Theses on a related topic

63.
Kreclová, Markéta
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Marketingová komunikace firmy Kafe na rohu Zlín | Theses on a related topic

64.
Lamancová, Lenka
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Obsahová strategie značky Žurnál | Theses on a related topic

65.
Lička, Filip
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh komunikace Buddy’s street 23 | Theses on a related topic

66.
Martinátová, Michaela
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Spotřebitelské chování v návaznosti na lokální módu | Theses on a related topic

67.
Mlčoch, Filip
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová strategie značky ICEBORN | Theses on a related topic

68.
Němeček, Petr
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Budování značky Jabra | Theses on a related topic

69.
Nguyen, Hung Duong
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Úloha storytellingu a vizuálního brandingu v budování značky restaurace | Theses on a related topic

70.
Novák, Petr
Faculty: STING ACADEMY
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Brand building s využitím sociálních sítí | Theses on a related topic

71.
Oplatková, Marie
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingové strategie ve světě Formule 1 | Theses on a related topic

72.
Peška, Samuel
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Tvorba sportovní značky 4SP | Theses on a related topic

73.
Říčař, Adam
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Vývoj online marketingu a jeho vliv na spotřebitelské chování | Theses on a related topic

74.
Santarius, Joanna
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Branding nově vznikající oděvní značky v České Republice | Theses on a related topic

75.
Švárová, Nikola
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Branding značky Fenty Beauty v kontextu inkluze a osobní značky Rihanny | Theses on a related topic

76.
Topinka, Michael
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Marketingová strategie značky High Place | Theses on a related topic

77.
Virágová, Mariana
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Zhodnotenie marketingovej komunikácie módnej značky SHEIN | Theses on a related topic

78.
Ábelová, Sabína
Faculty: NEWTON University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Podnikatelský záměr - Založenie cestovnej kancelárie | Theses on a related topic

79.
Abrahamová, Claudia
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Koordinace přístupů generací X a Z při vedení rodinného podniku | Theses on a related topic

80.
Antalová, Lea
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Domácí zvíře jako člen rodiny: faktory ovlivňující chování spotřebitelů generace Z v České a Slovenské republice | Theses on a related topic

81.
Avkovská, Lucie
Faculty: NEWTON University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Marketingová strategie společnosti Notino při vstupu na vybraný zahraniční trh | Theses on a related topic

82.
Baloun, Tomáš
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Strategický management a rozvoj hudební kapely Imagine Diamonds | Theses on a related topic

83.
Baránková, Lucie
Faculty: Col. Hum.
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing
Master's thesis defence: Marketingová komunikace společnosti Ecomail.cz | Theses on a related topic

84.
Bartíková, Nikola
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová komunikace na sociálních sítích značky Folly | Theses on a related topic

85.
Bartlová, Jitka
Faculty: STING ACADEMY
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro uchazeče ze střední školy)
Bachelor's thesis defence: Využití marketingu pro zvýšení konkurenceschopnosti firmy | Theses on a related topic

86.
Bartoň, Lukáš
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Product Placement a jeho vliv na marketingovou komunikaci ve světě počítačových her, filmů a podobných médií | Theses on a related topic

87.
Bartošková, Eliška
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová strategie svatební agentury We Agency v kontextu generace Z | Theses on a related topic

88.
Bašková, Anna
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh marketingové komunikace slow fashion značky v kontextu udržitelnosti a nadměrné spotřeby | Theses on a related topic

89.
Bašková, Markéta
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Evoluce tvůrčího marketingu v digitálním prostředí: od celebrit k UGC | Theses on a related topic

90.
Bauer, David
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Podnikanie vo svete digitálnych médií a obsahu | Theses on a related topic

91.
Bazalová, Eliška
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Personální marketing a budování značky zaměstnavatele | Theses on a related topic

92.
Bedřichová, Jana
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh marketingové a komunikační strategie pro značku HANAJANA Swimwear v oblasti e-commerce | Theses on a related topic

93.
Beňka, Boris Miloš
Faculty: NEWTON University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Návrh marketingového plánu fitness centra | Theses on a related topic

94.
Berka, Daniel
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Povědomí o bistru Zero Point | Theses on a related topic

95.
Beznytska, Marharyta
Faculty: STING ACADEMY
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Online marketing elektronického obchodu | Theses on a related topic

96.
Bílá, Nikola
Faculty: NEWTON University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management se zaměřením na psychologii
Bachelor's thesis defence: Role veletrhů pro strojírenskou firmu v budoucnosti | Theses on a related topic

97.
Bínová, Dominika
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Online marketing jezdecké školy Pony Park s.r.o | Theses on a related topic

98.
Bistřický, David
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Tvorba strategie marketingové kampaně sportovního klubu | Theses on a related topic

99.
Blahová, Gabriela
Faculty: STING ACADEMY
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms
Bachelor's thesis defence: Propagační strategie společnosti FenStar s.r.o. | Theses on a related topic

100.
Blažková, Anna
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová strategie pro značku Blažek s cílovou skupinou generace Z | Theses on a related topic