Theses on a related topic (having the same keywords):

emocionalni vazba, emotional attachment, narrative, brand building, narativ, znacka, digitalni marketing, marketingova komunikace, spotrebitelske chovani, generation z, budovani znacky, consumer behavior, storytelling, generace z, marketing communication, brand, digital marketing, psychologicke mechanismy, psychological mechanisms

Keywords ordered alphabetically | Keywords ordered by occurrence rate

201.
Kiss, Oliver
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Podnikatelský záměr | Theses on a related topic Display description

202.
Klášterková, Simona
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Změna přístupu farmaceutických firem v marketingové komunikaci | Theses on a related topic

203.
Klečková, Ivana
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Je řeč těla klíčem k úspěchu? Význam neverbální komunikace pro mladé podnikatele | Theses on a related topic

204.
Klejnova, Eva
Faculty: NEWTON University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management se zaměřením na psychologii
Bachelor's thesis defence: Rebranding firmy s vypracováním marketingové strategie a změnou loga | Theses on a related topic

205.
Kliková, Karolína
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh strategie pro posílení image IT manažerů vybrané společnosti | Theses on a related topic

206.
Klimeš, Adam
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Optimalizace marketingového plánování pomocí umělé inteligence | Theses on a related topic

207.
Kocánek, Kryštof
Faculty: Col. Hum.
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing

208.
Kocourková, Sára
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh systému využití umělé inteligence pro zefektivnění marketingové komunikace vybraných organizací | Theses on a related topic

209.
Kohoutová, Barbora
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Trendy marketingové komunikace | Theses on a related topic

210.
Koch, Daniel
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Integrace značky klienta pro tvorbu web designu | Theses on a related topic

211.
Kokešová, Karolína
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv influencer marketingu na nákupní chování zákazníků v rámci kosmetického sektoru | Theses on a related topic

212.
Kokstein, Václav
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Tvorba marketingového plánu pro značku VISIBLE by Vasha | Theses on a related topic

213.
Kolowrat-Krakowská, Sophie Stephanie
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová strategie pro zvýšení povědomí o rybích produktech na českém trhu | Theses on a related topic

214.
Koňárková, Edita
Faculty: STING ACADEMY
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Zefektivnění on-line marketingových nástrojů konkrétní instituce | Theses on a related topic

215.
Kopecká, Zdeňka
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingové řízení neziskové organizace umělecké agentury AMBROZIA | Theses on a related topic

216.
Kopečný, Petr
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Marketingová komunikace zvoleného podnikatelského subjektu | Theses on a related topic

217.
Kopelová, Adéla
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Fashion marketing - fashion blog jako nástroj marketingové komunikace | Theses on a related topic

218.
Kopencová, Aneta
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh marketingového plánu vybraného podniku v hotelnictví a gastronomii | Theses on a related topic

219.
Korotvička, Josef
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová a mediální komunikace v potravinářském retailovém prostředí a její efektivní využití | Theses on a related topic

220.
Kostevych, Alina
Faculty: Col. Hum.
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing
Master's thesis defence: Návrh tvorby a budování značky pro Amadea s.r.o. | Theses on a related topic

221.
Koščíková, Kristína
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Rebranding lokálnej kaviarne v kontexte súčasných trendov marketingovej komunikácie | Theses on a related topic

222.
Kovardinský, Kryštof
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová strategie pro společnost Pashmii | Theses on a related topic

223.
Kovářová, Kristýna
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová kampaň pro podporu značky Evelin Chic | Theses on a related topic

224.
Kovářová, Sandra
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management se zaměřením na psychologii
Bachelor's thesis defence: Vliv marketingové komunikace sportovních značek na chování zákazníků | Theses on a related topic

225.
Kozelková, Lucie
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Tvorba obsahové strategie značky - RK dekorace | Theses on a related topic

226.
Krajíčková, Jitka
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Současné trendy marketingové komunikace aplikované na vybranou značku | Theses on a related topic

227.
Král, Jakub
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Fashion marketing mladých start-upů | Theses on a related topic

228.
Krbaťová, Veronika
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Vplyv influencer marketingu na propagáciu spoločnosti | Theses on a related topic

229.
Krejčí, Adéla
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Podnikatelský záměr | Theses on a related topic

230.
Krejčí, Jakub
Faculty: Col. Hum.
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Management / International Management

231.
Križanová, Bianka
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Collaborative marketing v módnom priemysle: Spolupráce medzi značkami, celebritami a dizajnérmi | Theses on a related topic

232.
Kroupová, Karolína
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Realizace multimediálního projektu Hvězdička Kája na českém a mezinárodním trhu | Theses on a related topic

233.
Krupová, Magdalena
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Využití celebrit v marketingové komunikaci | Theses on a related topic

234.
Křapová, Natálie
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh komunikační strategie pro podnik ArtProfi CZ, s.r.o | Theses on a related topic

235.
Křivánek, Stanislav
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Podnikatelský plán - módní značka | Theses on a related topic

236.
Kubisová, Alexandra
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingový plán na podporu rozšírenej reality v make-up priemysle | Theses on a related topic

237.
Kubrychtová, Karolína
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Podnikatelský plán pro rozvoj módní značky Twelve Eleven | Theses on a related topic

238.
Kučerová, Veronika
Faculty: Col. Hum.
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing

239.
Kupczaková, Kristýna
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv fast fashion řetězců na nákupní rozhodování Generace Z | Theses on a related topic

240.
Kvapil, Jan
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Strategické řízení rozvoje online magazínu iRecept.cz v konkurenčním prostředí digitálních médií | Theses on a related topic

241.
Kvapilová, Leona
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Chování a preference generace Z v cestovním ruchu | Theses on a related topic

242.
LAI, Xuan Quynh
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Brand building pro e-shop s dámskými botami | Theses on a related topic

243.
Lašáková, Simona
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh komunikační strategie pro branding stavební společnosti | Theses on a related topic

244.
Laššáková, Zuzana
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Hodnotová orientácia generácie Z | Theses on a related topic

245.
Lenoch, Jan
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketing lokálního tenisového klubu | Theses on a related topic

246.
Leonenko, Ekaterina
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingové komunikace Hvězdárny a planetária Brno | Theses on a related topic

247.
Lerch, Erik
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová komunikace společnosti Delifood s.r.o. v digitálním prostředí | Theses on a related topic

248.
Lesná, Kristýna
Faculty: NEWTON University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management se zaměřením na psychologii
Bachelor's thesis defence: Event marketing jako nástroj marketingové komunikace firmy Trockner | Theses on a related topic

249.
Lexmannová, Kateřina
Faculty: NEWTON University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Návrh marketingové komunikace festivalu Janáček Brno | Theses on a related topic

250.
Licovová, Barbora
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv sociálních sítí na stresový potenciál a kvalitu života současné generace | Theses on a related topic