Theses on a related topic (having the same keywords):

fomo, generace y, psychologicke aspekty reklamy, reklama, psychological aspects of advertising, consumer behaviour, cosmetics segment, spotrebitelske chovani, kosmeticky segment, advertising credibility, generation z, rozhodovaci proces, advertising, duveryhodnost reklamy, generace z, generation y, decision-making process

Keywords ordered alphabetically | Keywords ordered by occurrence rate

51.
Hořeňovský, Štěpán
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: PPC reklama a její efektivní využití pro lokální podniky | Theses on a related topic Display description

52.
Hoxha, Arian
Faculty: STING ACADEMY
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Ekonomika a zdaňování)
Master's thesis defence: Návrh komunikační strategie společnosti Quantum, a.s | Theses on a related topic

53.
Chalupová, Adéla
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Udržitelný rozvoj v textilním průmyslu a jeho marketingové využití | Theses on a related topic

54.
Chenová, Anna
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Vliv obalu na spotřebitelské chování | Theses on a related topic

55.
Innemann, Lukas
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Time Management pro generaci Z na území České republiky | Theses on a related topic

56.
Janoševič, Miloš
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Měření efektivity a návratnosti investic do employer brandingu na sociálních sítích v českých firmách | Theses on a related topic

57.
Janovská, Ema
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Motivace zaměstnanců generace Z | Theses on a related topic

58.
Ježíková, Vladimíra
Faculty: Col. Hum.
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Management / International Management

59.
Jiráčková, Beata
Faculty: NEWTON University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Marketingový plán | Theses on a related topic

60.
Jirásek, Michal
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketing pro generaci Z a jeho trendy a očekávání | Theses on a related topic

61.
Jurčová, Rozálie
Faculty: NEWTON University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Návrh marketingové kampaně | Theses on a related topic

62.
Karchová, Barbora
Faculty: NEWTON University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management se zaměřením na psychologii
Bachelor's thesis defence: Využití storytellingu v marketingové komunikaci | Theses on a related topic

63.
Karná, Kateřina
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová strategie značky Jacquemus a její vnímání mezi českými spotřebiteli | Theses on a related topic

64.
Klečková, Ivana
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Je řeč těla klíčem k úspěchu? Význam neverbální komunikace pro mladé podnikatele | Theses on a related topic

65.
Kliková, Karolína
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh HR marketingové kampaně pro vybranou společnost | Theses on a related topic

66.
Koudelková, Ilona
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Vnímání reklamní kampaně Newton College pro období 2016/2017 | Theses on a related topic

67.
Kováčiková, Simona
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Celebrity ako nástroj marketingovej komunikácie | Theses on a related topic

68.
Kováčová, Dana
Faculty: NEWTON University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Nová generácia na trhu práce | Theses on a related topic

69.
Kovářová, Sandra
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management se zaměřením na psychologii
Bachelor's thesis defence: Vliv marketingové komunikace sportovních značek na chování zákazníků | Theses on a related topic

70.
Kožková, Rebecca
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Nekalé praktiky v marketingu | Theses on a related topic

71.
Krejcarová, Hana
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Generační rozdíly a jejich vliv na age-management | Theses on a related topic

72.
Krušoftová, Eva
Faculty: STING ACADEMY
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Procesy komunikace nadnárodní společnosti s veřejností a jejich právní aspekty | Theses on a related topic

73.
Křenková, Petra
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Marketingový plán pro společnost REFA Group | Theses on a related topic

74.
Kupczaková, Kristýna
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv fast fashion řetězců na nákupní rozhodování Generace Z | Theses on a related topic

75.
Kvapilová, Leona
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Chování a preference generace Z v cestovním ruchu | Theses on a related topic

76.
Lachkovič, Martin
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Reklama na spravodajskom portáli tvnoviny.sk | Theses on a related topic

77.
Lamancová, Lenka
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Obsahová strategie značky Žurnál | Theses on a related topic

78.
Laššáková, Zuzana
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Hodnotová orientácia generácie Z | Theses on a related topic

79.
Leinberger, Jakub
Faculty: STING ACADEMY
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Zvýšení povědomí o značce firmy První Znojemská realitní kancelář s.r.o. | Theses on a related topic

80.
Liška, Jakub
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Dezinformace jako zboží v 21. století | Theses on a related topic

81.
Machatý, Tomáš
Faculty: NEWTON University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management se zaměřením na psychologii
Bachelor's thesis defence: Uplatnění temné triády v generaci Millennials | Theses on a related topic

82.
Malach, Marko
Faculty: STING ACADEMY
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Chování spotřebitele na konkrétním trhu | Theses on a related topic

83.
Maršo, Nikolas
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Film ako značka: marketingové a manažérske stratégie v kinematografii | Theses on a related topic

84.
Martínková, Ivana
Faculty: STING ACADEMY
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro uchazeče ze střední školy)
Bachelor's thesis defence: Propagační strategie vybraného podniku | Theses on a related topic

85.
Marušíková, Vladimíra
Faculty: STING ACADEMY
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Law Specialization / Law in Business
Bachelor's thesis defence: Nekalá soutěž se zaměřením na klamavou a srovnávací reklamu | Theses on a related topic

86.
Mergl, Ondřej
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Rovnováha mezi pracovním a osobním životem příslušníků generace Z | Theses on a related topic

87.
Mikešová, Anna Marie
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Vliv sebereflexe na osobní rozvoj a profesní růst jednotlivců | Theses on a related topic

88.
Mikulecký, David
Faculty: STING ACADEMY
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro uchazeče ze střední školy)
Bachelor's thesis defence: Spotřebitelské chování ve zvolené oblasti | Theses on a related topic

89.
Mojseňuková, Marie
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh reklamní kampaně firmy Lešení Plzeň | Theses on a related topic

90.
Navrátilová, Klára
Faculty: NEWTON University
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Analýza politického marketingu v roce 2013 | Theses on a related topic

91.
Nguyen, Tran Viet Dung
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Nové trendy v marketingové komunikaci pro společnost | Theses on a related topic

92.
Nováčková, Jessica
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Nové trendy marketingové komunikace v on-line prostředí | Theses on a related topic

93.
Nováčková, Jessica
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Budoucnost marketingu: Jak generace Alpha mění pravidla spotřebitelského chování | Theses on a related topic

94.
Novotná, Blanka
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Využití strachu z promeškání (FOMO) v marketingové komunikaci obchodu Ksisters a jeho vliv na nákupní rozhodování zákazníků | Theses on a related topic

95.
Odvárko, Šimon
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Motivace generace Z k cestování po České republice | Theses on a related topic

96.
Panfilov, Vasilii
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: TikTok jako krizový i brandový kanál | Theses on a related topic

97.
Pazderková, Kristina
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh rozhodovacího procesu | Theses on a related topic

98.
Pazdírek, Jan
Faculty: STING ACADEMY
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms
Bachelor's thesis defence: Sociální sítě a jejich místo v marketingu společnosti | Theses on a related topic

99.
Petrásková, Monika
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Návrh marketingové kampaně pro Pálavskou galerii vín U Venuše | Theses on a related topic

100.
PHANOVÁ, Thi Hong Hanh
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Využití influencer marketingu v oděvním průmyslu | Theses on a related topic