Theses on a related topic (having the same keywords):

fomo, generace y, psychologicke aspekty reklamy, reklama, psychological aspects of advertising, consumer behaviour, cosmetics segment, spotrebitelske chovani, kosmeticky segment, advertising credibility, generation z, rozhodovaci proces, advertising, duveryhodnost reklamy, generace z, generation y, decision-making process

Keywords ordered alphabetically | Keywords ordered by occurrence rate

101.
Proklov, Elena Alexandre
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Návrh on-line marketingové strategie organizace (podniku) | Theses on a related topic Display description

102.
Prokop, Mojmír
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Analýza marketingové komunikace a marketingového komunikačního mixu firmy Footshop | Theses on a related topic

103.
Putna, Marek
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv reklamních kampaní na nákupní chování spotřebitele | Theses on a related topic

104.
Roreitnerová, Denisa
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Implementace technologické inovace v e-commerce pro marketingovou komunikaci značky Bonami | Theses on a related topic

105.
Říčař, Adam
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Vývoj online marketingu a jeho vliv na spotřebitelské chování | Theses on a related topic

106.
Říhová, Adéla
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Vliv TikToku na povědomí a preference značky Maybelline u generace Z v Evropě | Theses on a related topic

107.
Schmidtová, Klára
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Mezigenerační rozdíly ve vnímání nekalých marketingových praktik | Theses on a related topic

108.
Sigetová, Lujza
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Trendy v marketingovej komunikácii | Theses on a related topic

109.
Sigetová, Lujza
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Využitie umelej inteligencie v marketingu | Theses on a related topic

110.
Sládek, Richard
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management se zaměřením na psychologii
Bachelor's thesis defence: Propagace prémiové nemovitosti ve vybrané realitní kanceláři | Theses on a related topic

111.
Sláma, Vojtěch
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Tanec jako nástroj budování značky | Theses on a related topic

112.
Smičková, Kristýna
Faculty: Col. Hum.
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Management / International Management

113.
Stauberová, Sandra
Faculty: NEWTON University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Marketingový plán a mediální strategie na uvedení nového časopisu na český trh | Theses on a related topic

114.
Straka, Jan
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Expanzivní podniková strategie malého ekonomického subjektu pro vstup na zahraniční trh | Theses on a related topic

115.
Straňák, Ondřej
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Motivační aspekty generace Z pro vstup do zaměstnání | Theses on a related topic

116.
Šanderová, Kristýna
Faculty: STING ACADEMY
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and management / Management SME (combination/specialization: studium pro uchazeče ze střední školy)
Bachelor's thesis defence: Rodinné podnikání a nástupnictví generace Z | Theses on a related topic

117.
Ševčíková, Daria
Faculty: NEWTON University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Preference generace Y v TE Connectivity Ltd. v oblasti leadershipu | Theses on a related topic

118.
Ševčíková, Kristina
Faculty: NEWTON University
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management se zaměřením na psychologii
Bachelor's thesis defence: Marketingový plán | Theses on a related topic

119.
Šťastová, Karolína
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Branding pro generaci Z | Theses on a related topic

120.
Štrauchová, Viktória
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová komunikace | Theses on a related topic

121.
Taláb, Ondřej
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Rozhodovací procesy na trhu s nemovitostmi v ČR | Theses on a related topic

122.
Tolochová, Karin
Faculty: NEWTON University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Vliv segmentace trhu na tvorbu reklamní kampaně v České republice a na Taiwanu | Theses on a related topic

123.
Tomengová, Lenka
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingovej komunikácie pre Evanjelické gymnázium Tisovec | Theses on a related topic

124.
Toplanaj, Veronika
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Strategické riadenie ľudských zdrojov v kontexte generačnej diverzity | Theses on a related topic

125.
Turečková, Nikola
Faculty: NEWTON University
Year: 2024, studies under way
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Vliv sociálních médií na cestovních ruch a jejich využití na overturismus | Theses on a related topic

126.
Tvrdý, Leoš
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Přechod a prodej malých a středních rodinných podniků v ČR | Theses on a related topic

127.
Tymočko, Izabela
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Etické, právní a ekonomické aspekty testování kosmetiky na zvířatech v evropském a globálním kontextu | Theses on a related topic

128.
Urbánková, Martina
Faculty: Col. Hum.
Year: 2017, studies completed, degree conferred: Mgr.
Programme/field: Management / Human Resource Management

129.
Vacl, David maiden name: Vacl
Faculty: STING ACADEMY
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Komunikační mix společnosti LAW CZ, s.r.o. | Theses on a related topic

130.
Vaculík, Vojtěch
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Cacaoway: Marketingová strategie a marketingový plán uvedení ceremoniálního kakaa na tuzemský trh | Theses on a related topic

131.
Vajčnerová, Anna
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingových aktivit pro firmu Red Bull Česká republika, s.r.o. | Theses on a related topic

132.
Veselá, Natálie
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv Influencer marketingu na rozhodovací proces spotřebitelů generace Z | Theses on a related topic

133.
Veselý, Ladislav
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Marketingové komunikace pro značku Reshiner | Theses on a related topic

134.
Vo, Thi Tra My
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Tvorba poznávacího zájezdu do Vietnamu pro generaci Z | Theses on a related topic

135.
Voborný, Adam
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Work-life balance ve vztahu ke generaci Z v odvětví průmyslu | Theses on a related topic

136.
Vomáčka, Daniel
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Motivace a vedení obchodního týmu generace Z | Theses on a related topic

137.
Vorlová, Nikola
Faculty: NEWTON University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Návrh reklamní kampaně pro společnost ALPHA Group CZ | Theses on a related topic

138.
Vu, Anh Tung
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Obsahová strategie značky Red Bull pro Generaci Z | Theses on a related topic

139.
Zadina, Patrik
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Motivace budoucích manažerů z generace Z | Theses on a related topic
Bachelor's thesis defence: Motivace budoucích manažerů z generace Z | Theses on a related topic

140.
Zimolková, Michaela
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Rizikové faktory syndromu vyhoření u zaměstnanců generace Z v pracovním prostředí | Theses on a related topic

141.
Zlatá, Lenka
Faculty: STING ACADEMY
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro uchazeče ze střední školy)
Bachelor's thesis defence: Sociální sítě a jejich místo v marketingu společnosti | Theses on a related topic

142.
Zouvalová, Kateřina
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh na zefektivnění získávání pracovníků generace Z ve stavebnictví | Theses on a related topic

143.
Zugarová, Sára Sofie
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Připravenost generace Z na současné požadavky trhu práce | Theses on a related topic

144.
Zusková, Veronika
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv digitálního marketingu na cestovatele generace Z při výběru destinace Jižní Korea | Theses on a related topic

145.
Bajer, Viktor
Faculty: STING ACADEMY
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro uchazeče ze střední školy)
Bachelor's thesis defence: Využití marketingu pro potřeby společnosti KAMENICTVÍ MEJZLÍK | Theses on a related topic

146.
Bangová, Kristýna
Faculty: STING ACADEMY
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and management / Management SME (combination/specialization: studium pro absolventy VOŠ)
Bachelor's thesis defence: Styly rozhodování v organizaci | Theses on a related topic

147.
Bartošová, Miloslava
Faculty: STING ACADEMY
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Ekonomika a zdaňování)
Master's thesis defence: Zhodnocení provádění marketingu ve společnosti Conel s.r.o. a návrh na jeho zdokonalení | Theses on a related topic

148.
Berger, Jan
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Aktuální trendy v cestovním ruchu a jejich dopad na fungování konkrétní cestovní kanceláře | Theses on a related topic

149.
Bilá, Katarína
Faculty: NEWTON University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Analýza etického managementu a CSR ve farmacii | Theses on a related topic

150.
Bílek, Adam
Faculty: STING ACADEMY
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro uchazeče ze střední školy)
Bachelor's thesis defence: Marketing v obchodní letecké dopravě se zaměřením na firmu Icarus Aviation Group, s.r.o. | Theses on a related topic