Theses on a related topic (having the same keywords):

fomo, generace y, psychologicke aspekty reklamy, reklama, psychological aspects of advertising, consumer behaviour, cosmetics segment, spotrebitelske chovani, kosmeticky segment, advertising credibility, generation z, rozhodovaci proces, advertising, duveryhodnost reklamy, generace z, generation y, decision-making process

Keywords ordered alphabetically | Keywords ordered by occurrence rate

201.
Jurášová, Pavla
Faculty: STING ACADEMY
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Návrh marketingové a komunikační strategie e-shopu se sportovními potřebami | Theses on a related topic Display description

202.
Karásek, Ondřej
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Motivační faktory generace X a Y pro práci a kariérní úspěchy | Theses on a related topic

203.
Kaštylová, Katrin
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová komunikace podniku | Theses on a related topic

204.
Kidar, Šimon
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Podnikatelský záměr v oblasti přírodních produktů | Theses on a related topic

205.
Kinclová, Natálie
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Product placement jako nástroj marketingové komunikace a jeho dopad na spotřebitelské chování | Theses on a related topic

206.
Koblová, Tereza
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrat žen do zaměstnání po rodičovské dovolené: Bariéry, generační rozdíly a podpůrná opatření | Theses on a related topic

207.
Kohoutek, Jan
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Využití neuromarketingu k porozumění a ovlivnění spotřebitelských preferencí | Theses on a related topic

208.
Kokešová, Karolína
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv influencer marketingu na nákupní chování zákazníků v rámci kosmetického sektoru | Theses on a related topic

209.
Kolman, Lukáš
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Vliv firemní kultury na generaci Z | Theses on a related topic

210.
Kolowrat-Krakowská, Sophie Stephanie
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová strategie pro zvýšení povědomí o rybích produktech na českém trhu | Theses on a related topic

211.
Konečná, Klára
Faculty: NEWTON University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Návrh marketingové strategie při vstupu výrobce na zahraniční trh | Theses on a related topic

212.
Kopfová, Elisabeth
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Generace Z a její pohled na work-life balance | Theses on a related topic

213.
Kosková, Veronika
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv emocí na zákazníka při volbě značky | Theses on a related topic

214.
Krahulcová, Laura
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vplyv influencer marketingu na nákupné správanie generácie Z | Theses on a related topic

215.
Kraslová, Lenka
Faculty: STING ACADEMY
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms

216.
Kratochvílová, Adéla
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh vhodné reklamní kampaně pro Prager Limo na základě sémiotické analýzy nejúspěšnějších nápojových kampaní v ČR. | Theses on a related topic

217.
Krejčí, Adéla
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Podnikatelský záměr | Theses on a related topic

218.
Krupová, Magdalena
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Využití celebrit v marketingové komunikaci | Theses on a related topic

219.
Kříž, Jindřich
Faculty: STING ACADEMY
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Marketingový mix podniku | Theses on a related topic

220.
Kubíková, Kamila
Faculty: STING ACADEMY
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Chování spotřebitele na konkrétním trhu | Theses on a related topic

221.
Legátová, Jitka maiden name: Ševčíková
Faculty: STING ACADEMY
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Využití marketingových nástrojů ve společnosti NATIS s.r.o. | Theses on a related topic

222.
Ljorosová, Kristina
Faculty: STING ACADEMY
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Přístup k využití marketingu ve firmě Xantipa Agency, s. r. o. | Theses on a related topic

223.
Ludvík, Ivo
Faculty: STING ACADEMY
Year: 2006, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms

224.
Macková, Kateřina
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Zhodnocení vlastního internetového obchodu a návrhy na jeho zlepšení | Theses on a related topic

225.
Machalová, Martina
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Udržitelný marketing v propagaci kosmetických značek z pohledu spotřebitelů | Theses on a related topic

226.
Malátová, Dominika
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Využití kognitivního zkreslení v reklamě | Theses on a related topic

227.
Manukyan, Davit
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Manažerské rozhodování a jeho vliv na udržitelnost podnikání | Theses on a related topic

228.
Marhoulová, Kateřina
Faculty: STING ACADEMY
Year: 2004, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Taxation

229.
Martinátová, Michaela
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Spotřebitelské chování v návaznosti na lokální módu | Theses on a related topic

230.
Maryško, Jan
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Aplikování neuromarketingových metod na prodej produktů v OXO Bubble tea | Theses on a related topic

231.
Matláková, Tamara
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vplyv influencer marketingu na nákupné rozhodovanie generácie Z | Theses on a related topic

232.
Matuška, Martin
Faculty: NEWTON University
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Nákupní chování v e-commerce | Theses on a related topic

233.
Melnikova, Diana
Faculty: NEWTON University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Neuromarketing - výhody a rizika | Theses on a related topic

234.
Mikulecký, David
Faculty: STING ACADEMY
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Návrh marketingové strategie konkrétní instituce | Theses on a related topic

235.
Minaříková, Karolína
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Rozhodovací procesy české generace Z v kontextu udržitelné a etické módy | Theses on a related topic

236.
Mladenov, Robert
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Work-life balance | Theses on a related topic

237.
Müller, Tomáš
Faculty: STING ACADEMY
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Chování spotřebitele na trhu s vínem | Theses on a related topic

238.
Müller, Tomáš
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Využití sociálních sítí pro budování značky a zvýšení prodeje | Theses on a related topic

239.
Muselík, Aleš
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Vliv reklamy na preference spotřebitele při výběru bankovní společnosti | Theses on a related topic

240.
Naum, Alexios
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Budování osobní značky jako součást profesního uplatnění v současné společnosti | Theses on a related topic

241.
Netík, Václav
Faculty: STING ACADEMY
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Taxation

242.
Nguyen, Hai Long
Faculty: Col. Hum.
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing
Master's thesis defence: Tvorba digitálního marketingu pro vznikající aplikaci | Theses on a related topic

243.
Nguyen, Quang Dai
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová strategie s využitím umělé inteligence pro společnost NStyle | Theses on a related topic

244.
Nolčová, Sabina
Faculty: STING ACADEMY
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management

245.
Nolčová, Sabina
Faculty: STING ACADEMY
Year: 2006, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms

246.
Nousek, Dominik
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management se zaměřením na psychologii
Bachelor's thesis defence: Typy a využití online a guerilla marketingu | Theses on a related topic

247.
Novotná, Emma
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Vliv sociálních médií na spotřebitelské chování a jejich využití pro značku le šaty | Theses on a related topic

248.
Novozámská, Ilona maiden name: Palečková
Faculty: STING ACADEMY
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms

249.
Okrouhlická, Andrea
Faculty: Col. Hum.
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing

250.
Osičková, Denisa
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh marketingové komunikační strategie pro podnik Blowout Records | Theses on a related topic