Theses on a related topic (having the same keywords):

fomo, generace y, psychologicke aspekty reklamy, reklama, psychological aspects of advertising, consumer behaviour, cosmetics segment, spotrebitelske chovani, kosmeticky segment, advertising credibility, generation z, rozhodovaci proces, advertising, duveryhodnost reklamy, generace z, generation y, decision-making process

Keywords ordered alphabetically | Keywords ordered by occurrence rate

251.
Palichová, Gabriela
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Spotřebitelské chování v případě nákupu exotické dovolené | Theses on a related topic Display description

252.
Paňák, Simona
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Motivační aspekty generace Z pro vstup do zaměstnání | Theses on a related topic

253.
Parmová, Markéta
Faculty: STING ACADEMY
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Chování spotřebitele na konkrétním trhu | Theses on a related topic

254.
Paulová, Adéla
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Od účastníka k vedoucímu: Podpora, motivace a rozvoj mladých lídrů v táborovém prostředí | Theses on a related topic

255.
Pavlík, Igor
Faculty: STING ACADEMY
Year: 2005, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms
Bachelor's thesis defence: Podnikatelský záměr pro založení právnické osoby | Theses on a related topic

256.
Pavliš, Radek
Faculty: STING ACADEMY
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management

257.
Pěrková, Julie
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Strategie zaujetí generací Z a Alpha na sociálních sítích: Personalizovaný obsah a digitální marketing | Theses on a related topic

258.
Pešková, Nikola
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Vliv umělé inteligence na spotřební chování generace Z | Theses on a related topic

259.
Peterka, Jaroslav
Faculty: STING ACADEMY
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and management of small and medium-sized enterprises
Bachelor's thesis defence: Chování spotřebitele na konkrétním trhu | Theses on a related topic

260.
Petersmann, Martina maiden name: Tunková
Faculty: STING ACADEMY
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Zvyšování konkurenceschopnosti podniku | Theses on a related topic

261.
Petr, Erik
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Efektivní komunikace na sociálních sítích | Theses on a related topic

262.
Petrlíková, Linda
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Požadavky generace Z na pracovní podmínky | Theses on a related topic

263.
Pham, Cong Thanh
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv a využití sociálních sítí na Fashion marketing firmy Never Enough | Theses on a related topic

264.
Plodíková, Markéta
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Global Business and Management / Global Business and Management
Bachelor's thesis defence: Social Media Marketing of Book Publishers for Gen Z: A case Study of YA čtu and Euromedia | Theses on a related topic

265.
Polnická, Michaela
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Marketingový plán | Theses on a related topic

266.
Polnický, Martin
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Marketingový plán | Theses on a related topic

267.
Ponomarenko, Anastasiya
Faculty: STING ACADEMY
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Řízení podnikových znalostí pro inovace | Theses on a related topic

268.
Prančlová, Adéla
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Kognitivní aspekty manažerské role | Theses on a related topic

269.
Průšová, Ivana
Faculty: STING ACADEMY
Year: 2014, studies terminated for failure to fulfill study requirements
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Komunikační mix Caffe-bar | Theses on a related topic
Master's thesis defence: Propagační strategie společnosti Caffe-bar | Theses on a related topic

270.
Ristić, Dominik
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Analýza trendů a faktorů působícíh při tvorbě a budování značky Elysa | Theses on a related topic

271.
Rudá, Jana maiden name: Rudá
Faculty: STING ACADEMY
Year: 2012, studies terminated for failure to fulfill study requirements
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro absolventy VOŠ)
Bachelor's thesis defence: Organizace a stimulování prodeje | Theses on a related topic
Bachelor's thesis defence: Organizace a stimulování prodeje | Theses on a related topic

272.
Říčný, Tomáš
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Videohry jako faktor rozvoje turismu | Theses on a related topic

273.
Santarius, Joanna
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Branding nově vznikající oděvní značky v České Republice | Theses on a related topic

274.
Savka, Valerija
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Public relations v procesu budování značky | Theses on a related topic

275.
Sejtková, Žanet
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Analýza aktuálních marketingových strategií a možnosti posílení vybrané značky na domácím trhu | Theses on a related topic

276.
Sekyra, Šimon
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Marketingový plán pro Casino Imperator | Theses on a related topic

277.
Slobodníková, Eva
Faculty: STING ACADEMY
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Taxation
Bachelor's thesis defence: Specifika marketigu neziskové organizace | Theses on a related topic

278.
Snížková, Eliška
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Vliv testování kosmetiky na zvířatech na spotřebitelské chování v beauty sektoru | Theses on a related topic

279.
Stehlíková, Hana
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Marketingová strategie Ubytování Pod hradem | Theses on a related topic

280.
Steinbocková, Pavlína
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vnímání zero waste marketingu | Theses on a related topic

281.
Stixová, Kristiana
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Rozvoj kreativního myšlení | Theses on a related topic

282.
Stloukalová, Sabina
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Reklama orientovaná na deti | Theses on a related topic

283.
Stránský, Michal
Faculty: NEWTON University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management se zaměřením na psychologii
Bachelor's thesis defence: Návrh řízení marketingové komunikace | Theses on a related topic

284.
Suchánková, Anika maiden name: Fišerová
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv sociálních sítí na psychické zdraví generace Z | Theses on a related topic

285.
Supuková, Stanislava
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Úloha influencerov v marketingovej komunikácii festivalu Let it Roll | Theses on a related topic

286.
Sysel, Vojtěch
Faculty: NEWTON University
Year: 2026, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Podnikatelský záměr – Audiovizuální produkční firma | Theses on a related topic

287.
Szabo, Kevin
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Marketingový plán pro nadcházející kolekci La Resistencia značky Raver Studios | Theses on a related topic

288.
Šebestová, Markéta
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv influencer marketingu na rozhodování spotřebitelů | Theses on a related topic

289.
Šibalová, Jolana
Faculty: STING ACADEMY
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Chování spotřebitele na konkrétním trhu | Theses on a related topic

290.
Škornová, Linda
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Spotřebitelské chování v rodinném podniku | Theses on a related topic

291.
Šoltysová, Tereza
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Vliv emocí na zákazníka při volbě značky vlasové kosmetiky | Theses on a related topic

292.
Šoukalová, Eva
Faculty: STING ACADEMY
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro absolventy VOŠ)
Bachelor's thesis defence: Propagační strategie vybraného podniku | Theses on a related topic

293.
Šulák, Martin
Faculty: NEWTON University
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Neurolingvistické programování v marketingových komunikacích | Theses on a related topic

294.
Švárová, Nikola
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Branding značky Fenty Beauty v kontextu inkluze a osobní značky Rihanny | Theses on a related topic

295.
Terelya, Michaela
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Tvorba a implementace mediální kampaně pro značku VIVA | Theses on a related topic

296.
Trávník, Tomáš
Faculty: STING ACADEMY
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro uchazeče ze střední školy)
Bachelor's thesis defence: Možnosti zvýšení prodeje u malé firmy | Theses on a related topic

297.
Trojan, Ladislav
Faculty: STING ACADEMY
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Ekonomika a zdaňování)
Master's thesis defence: Zhodnocení úrovně marketingového řízení podniku Sorin s.r.o. a návrh na jeho zdokonalení | Theses on a related topic

298.
Trojanová, Veronika
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Právní a etické aspekty regulace reklamy v ČR | Theses on a related topic

299.
Turi Nagyová, Ester
Faculty: Col. Hum.
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Management / International Relations and Economic Diplomacy

300.
Tvrdíková, Michaela
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingové komunikace pro udržitelnou společnost NILA Living s.r.o. | Theses on a related topic