Theses on a related topic (having the same keywords):

postoj ke znacce, efektivita reklamniho sdeleni, advertising appeal, brand attitude, reklama, reklamni apel, consumer behaviour, nakupni umysl, emocni odezva, purchase intention, emotional response, emoce, spotrebitelske chovani, emotions, advertising, effectiveness of advertising message

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1.
Klimková, Kristýna
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv emocí na zákazníka při volbě značky | Theses on a related topic Display description

2.
Karchová, Barbora
Faculty: NEWTON University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management se zaměřením na psychologii
Bachelor's thesis defence: Využití storytellingu v marketingové komunikaci | Theses on a related topic

3.
Kondrková, Nikola
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Psychologické aspekty reklamy a jejich vliv na spotřebitelské rozhodování | Theses on a related topic

4.
Sláma, Vojtěch
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Tanec jako nástroj budování značky | Theses on a related topic

5.
Mašlonková, Lucie
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Reklamní trendy ovlivňující nákupní chování spotřebitelů | Theses on a related topic

6.
Artiushicheva, Elizaveta
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Analýza marketingové komunikace v sociálních sítích | Theses on a related topic

7.
Baláčková, Kateřina
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Využití osvědčených psychoterapeutických technik KBT a DBT v prostředí managementu malého a středního podniku, jako prevence častých absencí na pracovišti u zaměstnanců s psychickým onemocněním | Theses on a related topic

8.
Balašová, Markéta
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Spotřebitelské chování | Theses on a related topic

9.
Baňas, Štefan
Faculty: NEWTON University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Tvorba marketingového plánu foodofheroes, a aplikácia konceptu archetypu hrdiny pre positioning | Theses on a related topic

10.
Bártek, Daniel
Faculty: STING ACADEMY
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Analýza PR aktivit soukromých vysokých škol v ČR a formulace doporučení pro AKADEMII STING | Theses on a related topic

11.
Batík, Jan
Faculty: NEWTON University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management se zaměřením na psychologii
Bachelor's thesis defence: Vliv emocí na lidské jednání | Theses on a related topic

12.
Bejblová, Markéta
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová komunikace věrnostního programu Gopass | Theses on a related topic

13.
Benešovská, Tamara
Faculty: STING ACADEMY
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Návrh marketingové strategie pro přepravní podnik Pavel Karásek | Theses on a related topic

14.
Berezenkov, Vadim
Faculty: NEWTON University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Tvorba propagační strategie s využitím sociálních sítí | Theses on a related topic

15.
Blahová, Gabriela
Faculty: STING ACADEMY
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms
Bachelor's thesis defence: Propagační strategie společnosti FenStar s.r.o. | Theses on a related topic

16.
Burdel, Dominik
Faculty: NEWTON University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Návrh marketingové strategie | Theses on a related topic

17.
Czernek, Raimund
Faculty: STING ACADEMY
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Návrh marketingového mixu pro podnik | Theses on a related topic

18.
Dosedělová, Michaela
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Dopad inflace na spotřebitelské chování | Theses on a related topic

19.
Durdilová, Anna
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Emoční inteligence manažerů | Theses on a related topic

20.
El Sheikh, Ahmed
Faculty: NEWTON University
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Vztah mezi leaderem a followerem, efektivní nástroje komunikace | Theses on a related topic

21.
Folprecht, Ondřej
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Optimalizace HR marketingových nástrojů komunikace ve společnosti Entry Engineering s.r.o. | Theses on a related topic

22.
Galuška, Zdeněk
Faculty: NEWTON University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Integrovaná marketingová komunikace sportovní a volnočasové značky Galsari | Theses on a related topic

23.
Gerashchenko, Dmytro
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Posouzení účinnosti vybraných reklamních nástrojů ve společnosti Student Agency | Theses on a related topic

24.
Hacklová, Kateřina
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Emoční inteligence jako předpoklad úspěného působení manažerů | Theses on a related topic

25.
Hajníková, Miroslava
Faculty: STING ACADEMY
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Zlepšenie komunikačnej stratégie spoločnosti Konzeko, spol. s.r.o. | Theses on a related topic

26.
Hanzlová, Kateřina
Faculty: NEWTON University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Návrh marketingové kampaně | Theses on a related topic

27.
Havranková, Claudia
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Plán neformálneho vzdelávania vo firemnom prostredí | Theses on a related topic

28.
Hlaváček, Erik
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingové komunikace Judo club Kidsport, z. s. | Theses on a related topic

29.
Hlaváčková, Jana
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Téma - Vliv emocí na zákazníka při volbě značky | Theses on a related topic

30.
Horváthová, Zuzana
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Vplyv emocionálneho brandingu na spotrebiteľov | Theses on a related topic

31.
Hořeňovský, Štěpán
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: PPC reklama a její efektivní využití pro lokální podniky | Theses on a related topic

32.
Hoxha, Arian
Faculty: STING ACADEMY
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Ekonomika a zdaňování)
Master's thesis defence: Návrh komunikační strategie společnosti Quantum, a.s | Theses on a related topic

33.
Chalupová, Adéla
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Udržitelný rozvoj v textilním průmyslu a jeho marketingové využití | Theses on a related topic

34.
Chenová, Anna
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Vliv obalu na spotřebitelské chování | Theses on a related topic

35.
Jiráčková, Beata
Faculty: NEWTON University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Marketingový plán | Theses on a related topic

36.
Jurča, Miloš
Faculty: NEWTON University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Sebekoučink v podnikatelské praxi | Theses on a related topic

37.
Jurčová, Rozálie
Faculty: NEWTON University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Návrh marketingové kampaně | Theses on a related topic

38.
Kaiserová, Sylvia
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Psychologický profil mladých cestovateľov: analýza motivácie, očakávaní, zážitkov jedinca v kontexte cestovania ako formy sebarealizácie | Theses on a related topic

39.
Karná, Kateřina
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová strategie značky Jacquemus a její vnímání mezi českými spotřebiteli | Theses on a related topic

40.
Kohoutek, Jan
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Využití neuromarketingu k porozumění a ovlivnění spotřebitelských preferencí | Theses on a related topic

41.
Koudelková, Ilona
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Vnímání reklamní kampaně Newton College pro období 2016/2017 | Theses on a related topic

42.
Kováčiková, Simona
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Celebrity ako nástroj marketingovej komunikácie | Theses on a related topic

43.
Kovářová, Sandra
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management se zaměřením na psychologii
Bachelor's thesis defence: Vliv marketingové komunikace sportovních značek na chování zákazníků | Theses on a related topic

44.
Kožková, Rebecca
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Nekalé praktiky v marketingu | Theses on a related topic

45.
Kratochvílová, Monika
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh vzdělávacího programu pro emoční inteligenci manažerů | Theses on a related topic

46.
Krušoftová, Eva
Faculty: STING ACADEMY
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Procesy komunikace nadnárodní společnosti s veřejností a jejich právní aspekty | Theses on a related topic

47.
Křenková, Petra
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Marketingový plán pro společnost REFA Group | Theses on a related topic

48.
Kubíček, Tomáš
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Forex trader v současném prostředí | Theses on a related topic

49.
Kutil, Karolina maiden name: Wiśniewska
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Úroveň emoční inteligence leaderů jako předpoklad spokojeného týmu. | Theses on a related topic

50.
Lachkovič, Martin
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Reklama na spravodajskom portáli tvnoviny.sk | Theses on a related topic