Theses on a related topic (having the same keywords):

marketingova strategie, znackove vnimani, purchasing decisions, nakupni rozhodovani, marketing strategy, customer preferences, spotrebitelske chovani, pece o plet, marketingova komunikace, skincare, brand perception, rozhodovaci proces, consumer behavior, preference zakazniku, cosmetics, marketing communication, beauty sektor, kosmetika, beauty sector, decision-making process

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1.
Isakova, Sofia
Faculty: NEWTON University
Year: 2026, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Vplyv sociálnych sietí na nákupné rozhodnutia spotrebiteľov | Theses on a related topic Display description

2.
Avkovská, Lucie
Faculty: NEWTON University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Marketingová strategie společnosti Notino při vstupu na vybraný zahraniční trh | Theses on a related topic

3.
Bílá, Nikola
Faculty: NEWTON University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management se zaměřením na psychologii
Bachelor's thesis defence: Role veletrhů pro strojírenskou firmu v budoucnosti | Theses on a related topic

4.
Bínová, Dominika
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Online marketing jezdecké školy Pony Park s.r.o | Theses on a related topic

5.
Brožinová, Sabina
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Brand management knihokavárny | Theses on a related topic

6.
Čermáková, Pavla
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh marketingová strategie pro vstup firmy Education.cz na B2B trh | Theses on a related topic

7.
Černohorská, Lucie
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Strategické budování značky Luwear | Theses on a related topic

8.
Dostálová, Tereza
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh marketingové strategie pro rozvoj plaveckého klubu | Theses on a related topic

9.
Hašková, Jana
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingové strategie pro kočičí útulek Šanta kočičí z.s. | Theses on a related topic

10.
Janečková, Klára
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Návrh marketingové strategie pro podnik v cestovním ruchu | Theses on a related topic

11.
Jelínková, Julie
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingové strategie pro firmu LERROS Fashion | Theses on a related topic

12.
Jelínková, Sabina
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh marketingové strategie | Theses on a related topic

13.
Karná, Kateřina
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová strategie značky Jacquemus a její vnímání mezi českými spotřebiteli | Theses on a related topic

14.
Keprtová, Denisa
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh marketingová strategie vybraného podniku | Theses on a related topic

15.
Kofent, Tomáš
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingového plánu pro rozvoj fitness klubu Fechtner Workout Club na trhu tělovýchovných služeb | Theses on a related topic

16.
Koňaříková, Markéta
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv storytellingu na budování vztahu ke značce u generace Z | Theses on a related topic

17.
Kovářová, Sandra
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management se zaměřením na psychologii
Bachelor's thesis defence: Vliv marketingové komunikace sportovních značek na chování zákazníků | Theses on a related topic

18.
Kreclová, Markéta
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Marketingová komunikace firmy Kafe na rohu Zlín | Theses on a related topic

19.
Lesná, Kristýna
Faculty: NEWTON University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management se zaměřením na psychologii
Bachelor's thesis defence: Event marketing jako nástroj marketingové komunikace firmy Trockner | Theses on a related topic

20.
Lorencová, Rosálie
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv influencer marketingu na nákupní chování spotřebitelů | Theses on a related topic

21.
Mikulová, Kristýna
Faculty: NEWTON University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Marketingový plán kavárny Deniraw | Theses on a related topic

22.
Momčilová, Jana
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Tvorba komunikační kampaně pro oční optiku Naome | Theses on a related topic

23.
Nguyen, Tran Viet Dung
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Nové trendy v marketingové komunikaci pro společnost | Theses on a related topic

24.
Novotná, Blanka
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Využití strachu z promeškání (FOMO) v marketingové komunikaci obchodu Ksisters a jeho vliv na nákupní rozhodování zákazníků | Theses on a related topic

25.
Novotná, Emma
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Vliv sociálních médií na spotřebitelské chování a jejich využití pro značku le šaty | Theses on a related topic

26.
Novotná, Marietta
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh marketingové strategie pro společnost Robur s.r.o. | Theses on a related topic

27.
Petřík, Petr
Faculty: Col. Hum.
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Management / International Management

28.
Racková, Lucie
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingové komunikace pro rodinný penzion Racek | Theses on a related topic

29.
Ristić, Dominik
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Analýza trendů a faktorů působícíh při tvorbě a budování značky Elysa | Theses on a related topic

30.
Rozkošná, Gita
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Marketingová strategie pro společnost Yourchance | Theses on a related topic

31.
Sadílková, Klára
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Marketingová strategie podniku | Theses on a related topic

32.
Schleiderová, Veronika
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Marketingová kampaň pro webový portál NaSvah.cz | Theses on a related topic

33.
Šindelář, Martin
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Osobní brand | Theses on a related topic

34.
Topinka, Michael
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Marketingová strategie značky High Place | Theses on a related topic

35.
Tvrdíková, Michaela
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingové komunikace pro udržitelnou společnost NILA Living s.r.o. | Theses on a related topic

36.
Velebová, Irena
Faculty: Col. Hum.
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Management / Human Resource Management

37.
Vinterová, Adriana
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh optimalizace marketingové komunikace zvolené společnosti | Theses on a related topic

38.
Víšková, Tereza
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Podpora prodeje značky Kästle a.s. | Theses on a related topic

39.
Zemanová, Žaneta
Faculty: STING ACADEMY
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Marketingová strategie pro inovovaný výrobek | Theses on a related topic

40.
Zlatohlávek, Kryštof
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh online marketingové strategie pro internetový obchod Evpas | Theses on a related topic

41.
Buslova, Hanna
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Spotřebitelské chování - beauty sektor | Theses on a related topic

42.
Fiore, Federica
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová strategie budování udržitelné módní značky v kontextu skandinávského fashion marketingu | Theses on a related topic

43.
Chrastina, Aleš
Faculty: STING ACADEMY
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Návrh marketingové strategie pro ENERG-SERVIS, a.s. | Theses on a related topic

44.
Kinclová, Natálie
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Product placement jako nástroj marketingové komunikace a jeho dopad na spotřebitelské chování | Theses on a related topic

45.
Klimešová, Eliška
Faculty: Col. Hum.
Year: 2017, studies completed, degree conferred: Mgr.
Programme/field: Management / International Management

46.
Kolowrat-Krakowská, Sophie Stephanie
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová strategie pro zvýšení povědomí o rybích produktech na českém trhu | Theses on a related topic

47.
Kondrková, Nikola
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Psychologické aspekty reklamy a jejich vliv na spotřebitelské rozhodování | Theses on a related topic

48.
Malach, Marko
Faculty: STING ACADEMY
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Chování spotřebitele na konkrétním trhu | Theses on a related topic

49.
Martinátová, Michaela
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Spotřebitelské chování v návaznosti na lokální módu | Theses on a related topic

50.
Nováčková, Jessica
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Budoucnost marketingu: Jak generace Alpha mění pravidla spotřebitelského chování | Theses on a related topic