Theses on a related topic (having the same keywords):

loyalty, brandovy kanal, social networks, tiktok, influenceri, krizova komunikace, dosah, socialni site, generation z, reach, instagram reels, loajalita, crisis communication, brand channel, influencers, generace z, engagement

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1.
Jirásek, Michal
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketing pro generaci Z a jeho trendy a očekávání | Theses on a related topic Display description

2.
Říhová, Adéla
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Vliv TikToku na povědomí a preference značky Maybelline u generace Z v Evropě | Theses on a related topic

3.
Vajčnerová, Anna
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingových aktivit pro firmu Red Bull Česká republika, s.r.o. | Theses on a related topic

4.
Zusková, Veronika
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv digitálního marketingu na cestovatele generace Z při výběru destinace Jižní Korea | Theses on a related topic

5.
Bartošková, Eliška
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová strategie svatební agentury We Agency v kontextu generace Z | Theses on a related topic

6.
Blažková, Anna
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová strategie pro značku Blažek s cílovou skupinou generace Z | Theses on a related topic

7.
Darebník, Filip
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Motivace a stabilizace zaměstnanců v dané firmě | Theses on a related topic

8.
Halytsya, Daniela
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Personalizace reklamního obsahu v segmentu dekorativní kosmetiky na platformě TikTok pro generaci Z | Theses on a related topic

9.
Horáková, Bára
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Vliv TikToku na povědomí a preference kosmetických značek u generace Z | Theses on a related topic

10.
Jandreska, Sara
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Influenceři na socialních sítích a jejich využití v oblasti marketingu | Theses on a related topic

11.
Janoševič, Miloš
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Měření efektivity a návratnosti investic do employer brandingu na sociálních sítích v českých firmách | Theses on a related topic

12.
Jeremenko, Gleb Olegovič
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv short-form obsahu na spotřebitelské chování | Theses on a related topic

13.
Koláříková, Nelly
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv influencerů na spotřebitelské chování generace Z ve fashion sektoru | Theses on a related topic

14.
Licovová, Barbora
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv sociálních sítí na stresový potenciál a kvalitu života současné generace | Theses on a related topic

15.
Lissi, Denisa
Faculty: NEWTON University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Influenceři na socialních sítích a jejich využití v oblasti marketingu | Theses on a related topic

16.
Nováčková, Jessica
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Nové trendy marketingové komunikace v on-line prostředí | Theses on a related topic

17.
Paulová, Adéla
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Influencer marketing - vývoj influencer marketingu v ČR | Theses on a related topic

18.
Pavlasová, Julie
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Zvládání negativní kritiky u veřejně známých tvůrců na české scéně a jejich psychická odolnost | Theses on a related topic

19.
Suchánková, Anika maiden name: Fišerová
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv sociálních sítí na psychické zdraví generace Z | Theses on a related topic

20.
Šťastová, Karolína
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Branding pro generaci Z | Theses on a related topic

21.
Turečková, Nikola
Faculty: NEWTON University
Year: 2024, studies under way
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Vliv sociálních médií na cestovních ruch a jejich využití na overturismus | Theses on a related topic

22.
Abrahamová, Claudia
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Koordinace přístupů generací X a Z při vedení rodinného podniku | Theses on a related topic

23.
Adenubi, Immanuel
Faculty: Col. Hum.
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing

24.
Artiushicheva, Elizaveta
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Analýza marketingové komunikace v sociálních sítích | Theses on a related topic

25.
Baladová, Eliška
Faculty: NEWTON University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Využití potenciálu služeb profesních seznamovacích společností v konkrétním podniku | Theses on a related topic

26.
Baluška, Adam
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Emoční inteligence v oblasti prodeje a zákaznického servisu v automotive sektoru | Theses on a related topic

27.
Barboříková, Petra
Faculty: NEWTON University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Výběr a získávání nových zaměstnanců | Theses on a related topic

28.
Bártek, Michal
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Obsahová strategie vybraného podniku | Theses on a related topic

29.
Berezenkov, Vadim
Faculty: NEWTON University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Tvorba propagační strategie s využitím sociálních sítí | Theses on a related topic

30.
Bohumínský, Jakub
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketing na sociálních sítích se zaměřením na cyklistický tým - The Ineos Grenadiers | Theses on a related topic

31.
Brychta, Tomáš
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Spotřebitelského chování generace Z v kontextu rozhodování o výběru hudby | Theses on a related topic

32.
Cibochová, Kateřina
Faculty: NEWTON University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management se zaměřením na psychologii
Bachelor's thesis defence: Komunikace na sociálních sítích | Theses on a related topic

33.
Čermák, Ondřej
Faculty: NEWTON University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Time management v sociálním marketingu | Theses on a related topic

34.
Doanová, Sára
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Influencer Marketing | Theses on a related topic

35.
Doubravová, Ivona
Faculty: STING ACADEMY
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro absolventy VOŠ)
Bachelor's thesis defence: Propagační strategie vybraného podniku | Theses on a related topic

36.
Drapák, Gedeon
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Tik Tok a krátká videa v moderním marketingu | Theses on a related topic

37.
Drozdová, Adéla
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Spotřebitelské chování v éře mobilního focení: Jak najít místo pro digitální kompaktní fotoaparáty OM System na českém trhu | Theses on a related topic

38.
Dudíková, Eva
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Podpora motivace zaměstnanců generace Z prostřednictvím zaměstnaneckých benefitů | Theses on a related topic

39.
Dürschmiedová, Sofia
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Vliv generačních rozdílů v přístupu k práci na řízení a motivaci zaměstnanců | Theses on a related topic

40.
Egorov, Pavel
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Influencer marketing a propagace v rámci sociálních sítí | Theses on a related topic

41.
Farnbauerová, Aneta
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Umělá inteligence v recruitmentu v dané firmě a její vnímání generací Z | Theses on a related topic

42.
Fojtů, Tomáš
Faculty: NEWTON University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Využití znalosti lidských hodnot v efektivních principech marketingu | Theses on a related topic

43.
Francová, Lucie
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vnímání influencer marketingu v oblasti fashion se zaměřením na sociální síť Instagram | Theses on a related topic

44.
Gallová, Anna
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Syndrom vyhoření u generace Z | Theses on a related topic

45.
Grigová, Theresa
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Odmeňovanie a motivácia generácie Z v zamestnaní | Theses on a related topic

46.
Gritsenko, Vitaliy
Faculty: NEWTON University
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Nová média v marketingu | Theses on a related topic

47.
Grygarová, Nella
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Tvorba online kampaně pro značku KitKat | Theses on a related topic

48.
Gutwirt, Daniel
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Influencer marketing a jeho vliv na spotřebitele | Theses on a related topic

49.
Hájovská, Kristína
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Influencer marketing | Theses on a related topic

50.
Hálová, Nikol
Faculty: NEWTON University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management se zaměřením na psychologii
Bachelor's thesis defence: Influenceři na sociálních sítích a jejich využití v oblasti marketingu | Theses on a related topic