Theses on a related topic (having the same keywords):
loyalty, brandovy kanal, social networks, tiktok, influenceri, krizova komunikace, dosah, socialni site, generation z, reach, instagram reels, loajalita, crisis communication, brand channel, influencers, generace z, engagementKeywords ordered alphabetically | Keywords ordered by occurrence rate
201.
Horák, Samuel
Faculty: NEWTON University
Year: 2026, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Marketingový plán Smart Casual Wine | Theses on a related topic
Faculty: NEWTON University
Year: 2026, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Marketingový plán Smart Casual Wine | Theses on a related topic
202.
Horká, Kristýna
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Budování značky a důvěryhodnosti na realitním trhu | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Budování značky a důvěryhodnosti na realitním trhu | Theses on a related topic
203.
Hromádková, Sára
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh brandingové a komunikační strategie společnosti Novartis | Theses on a related topic
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh brandingové a komunikační strategie společnosti Novartis | Theses on a related topic
204.
Hromocka, Marta
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Efektivní marketingová komunikace na sociálních sítích: Analýza a návrh pro OH DEER | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Efektivní marketingová komunikace na sociálních sítích: Analýza a návrh pro OH DEER | Theses on a related topic
205.
Hrudka, Jakub
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Podnikatelský plán pro firmu “Fresh Coach s.r.o.” zaměřenou na marketing osobních trenérů ve fitness sektoru | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Podnikatelský plán pro firmu “Fresh Coach s.r.o.” zaměřenou na marketing osobních trenérů ve fitness sektoru | Theses on a related topic
206.
Chajruševová, Zina
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh a implementace obsahové strategie na sociálních sítích se zaměřením na zvýšení dosahu a růst sledujících osobního profilu | Theses on a related topic
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh a implementace obsahové strategie na sociálních sítích se zaměřením na zvýšení dosahu a růst sledujících osobního profilu | Theses on a related topic
207.
Jalsovsky, Marie Isabell
Faculty: NEWTON University
Year: 2026, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Interný marketing a motivácia zamestnancov ako nástroj zvyšovania výkonnosti | Theses on a related topic
Faculty: NEWTON University
Year: 2026, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Interný marketing a motivácia zamestnancov ako nástroj zvyšovania výkonnosti | Theses on a related topic
208.
Janíková, Adéla
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh online kampaně pro kliniku reprodukční medicíny působící na zahraničních trzích | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh online kampaně pro kliniku reprodukční medicíny působící na zahraničních trzích | Theses on a related topic
209.
Janoušková, Eliška
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketing na sociálních sítích pro neziskové organizace | Theses on a related topic
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketing na sociálních sítích pro neziskové organizace | Theses on a related topic
210.
Janovská, Ema
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Motivace zaměstnanců generace Z | Theses on a related topic
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Motivace zaměstnanců generace Z | Theses on a related topic
211.
Janyševa, Gabriela
Faculty: Col. Hum.
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing
Faculty: Col. Hum.
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing
212.
Jeřábková, Libuše
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Vztah mezi resiliencí, vnímaným stresem a copingovými strategiemi u generace Z | Theses on a related topic
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Vztah mezi resiliencí, vnímaným stresem a copingovými strategiemi u generace Z | Theses on a related topic
213.
Jíchová, Karolína
Faculty: NEWTON University
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Nová média v marketingu | Theses on a related topic
Faculty: NEWTON University
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Nová média v marketingu | Theses on a related topic
214.
Jordánová, Eliška
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Budování osobní značky fotografky Zachytila | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Budování osobní značky fotografky Zachytila | Theses on a related topic
215.
Kaincová, Kristýna
Faculty: Col. Hum.
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing
Faculty: Col. Hum.
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing
216.
Kalimbetova, Aziza
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv sociálních médií na marketingové strategie zaměřené na Generaci Alpha: Evoluce digitálního marketingu a budoucí trendy | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv sociálních médií na marketingové strategie zaměřené na Generaci Alpha: Evoluce digitálního marketingu a budoucí trendy | Theses on a related topic
217.
Karadzos, Victoria Sophie
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Sociální sítě jako nástroj marketingu a jejich vliv na rozvoj poruch příjmu potravy u mladých lidí | Theses on a related topic
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Sociální sítě jako nástroj marketingu a jejich vliv na rozvoj poruch příjmu potravy u mladých lidí | Theses on a related topic
218.
Karafa, Michaela maiden name: Chomová
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh online komunikačnej stratégie pre začínajúcu značku | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh online komunikačnej stratégie pre začínajúcu značku | Theses on a related topic
219.
Karásek, Richard
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv influencer marketingu na firmu Fermato | Theses on a related topic
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv influencer marketingu na firmu Fermato | Theses on a related topic
220.
Kasalová, Valerie
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Analýza sociálním médií a jejich využití jako marketingový nástroj pro firmu Kubikum | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Analýza sociálním médií a jejich využití jako marketingový nástroj pro firmu Kubikum | Theses on a related topic
221.
Kaššayová, Natálie
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Trendy marketingové komunikace zaměřené na cestovní kancelář | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Trendy marketingové komunikace zaměřené na cestovní kancelář | Theses on a related topic
222.
Kičmerová, Tereza
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Social media marketing | Theses on a related topic
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Social media marketing | Theses on a related topic
223.
Klepetková, Kamila
Faculty: NEWTON University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management se zaměřením na psychologii
Bachelor's thesis defence: Vliv sociálních sítí na mládež | Theses on a related topic
Faculty: NEWTON University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management se zaměřením na psychologii
Bachelor's thesis defence: Vliv sociálních sítí na mládež | Theses on a related topic
224.
Klimošová, Tina
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Marketingová strategie pro vybraný hokejový podcast | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Marketingová strategie pro vybraný hokejový podcast | Theses on a related topic
225.
Klímová, Barbora
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Influencer marketing | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Influencer marketing | Theses on a related topic
226.
Kocourková, Jana
Faculty: STING ACADEMY
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and management / Management SME (combination/specialization: studium pro absolventy VOŠ)
Bachelor's thesis defence: Návrh marketingové strategie s využitím nástrojů online marketingu | Theses on a related topic
Faculty: STING ACADEMY
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and management / Management SME (combination/specialization: studium pro absolventy VOŠ)
Bachelor's thesis defence: Návrh marketingové strategie s využitím nástrojů online marketingu | Theses on a related topic
227.
Kolman, Lukáš
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Vliv firemní kultury na generaci Z | Theses on a related topic
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Vliv firemní kultury na generaci Z | Theses on a related topic
228.
Kopečná, Eva
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh obsahové strategie pro vybranou firmu | Theses on a related topic
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh obsahové strategie pro vybranou firmu | Theses on a related topic
229.
Kopfová, Elisabeth
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Generace Z a její pohled na work-life balance | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Generace Z a její pohled na work-life balance | Theses on a related topic
230.
Kovářová, Kristýna
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová kampaň pro podporu značky Evelin Chic | Theses on a related topic
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová kampaň pro podporu značky Evelin Chic | Theses on a related topic
231.
Kovářová, Lucie
Faculty: STING ACADEMY
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Ekonomika a zdaňování)
Master's thesis defence: Nefinanční měření loajality zákazníka | Theses on a related topic
Faculty: STING ACADEMY
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Ekonomika a zdaňování)
Master's thesis defence: Nefinanční měření loajality zákazníka | Theses on a related topic
232.
Krahulcová, Laura
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vplyv influencer marketingu na nákupné správanie generácie Z | Theses on a related topic
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vplyv influencer marketingu na nákupné správanie generácie Z | Theses on a related topic
233.
Krajíčková, Jitka
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Současné trendy marketingové komunikace aplikované na vybranou značku | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Současné trendy marketingové komunikace aplikované na vybranou značku | Theses on a related topic
234.
Kreclová, Markéta
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Marketingová komunikace firmy Kafe na rohu Zlín | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Marketingová komunikace firmy Kafe na rohu Zlín | Theses on a related topic
235.
Krejcarová, Hana
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Generační rozdíly a jejich vliv na age-management | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Generační rozdíly a jejich vliv na age-management | Theses on a related topic
236.
Krejčí, Jakub
Faculty: Col. Hum.
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Management / International Management
Faculty: Col. Hum.
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Management / International Management
237.
Kučera, Jiří
Faculty: Col. Hum.
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Management / International Management
Faculty: Col. Hum.
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Management / International Management
238.
Kučera, Luboš
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh brandové strategie osobní značky | Theses on a related topic
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh brandové strategie osobní značky | Theses on a related topic
239.
Kupková, Aneta
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Motivace zaměstnanců konkrétní společnosti v pohostinství | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Motivace zaměstnanců konkrétní společnosti v pohostinství | Theses on a related topic
240.
Kuželová, Vendula
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh online marketingové strategie taneční školy InDance | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh online marketingové strategie taneční školy InDance | Theses on a related topic
241.
Lanžhotský, Ondřej
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Influencer marketing TikToku a Instagramu | Theses on a related topic
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Influencer marketing TikToku a Instagramu | Theses on a related topic
242.
Le, Hai Yen
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Tvorba obsahové strategie společnosti RYOR a.s. | Theses on a related topic
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Tvorba obsahové strategie společnosti RYOR a.s. | Theses on a related topic
243.
Le, Hoang Anh
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Online marketingová strategie pro Rio Mare | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Online marketingová strategie pro Rio Mare | Theses on a related topic
244.
LE, Quoc Bao
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Influencer marketing | Theses on a related topic
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Influencer marketing | Theses on a related topic
245.
Liška, Jakub
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Dezinformace jako zboží v 21. století | Theses on a related topic
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Dezinformace jako zboží v 21. století | Theses on a related topic
246.
Lukašíková, Barbora
Faculty: Col. Hum.
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Management / Human Resource Management
Faculty: Col. Hum.
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Management / Human Resource Management
247.
Lukyanov, Ruslan
Faculty: NEWTON University
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management se zaměřením na psychologii
Bachelor's thesis defence: BUDOVÁNÍ VZTAHU SE ZÁKAZNÍKY JAKO SOUČÁST PROJEKTOVÉHO PLÁNOVÁNÍ | Theses on a related topic
Faculty: NEWTON University
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management se zaměřením na psychologii
Bachelor's thesis defence: BUDOVÁNÍ VZTAHU SE ZÁKAZNÍKY JAKO SOUČÁST PROJEKTOVÉHO PLÁNOVÁNÍ | Theses on a related topic
248.
Marková, Kateřina
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingový plán pro společnost Jemča a.s. | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingový plán pro společnost Jemča a.s. | Theses on a related topic
249.
Mařák, Vilém
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Využití marketingu v oblasti vzdělávání | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Využití marketingu v oblasti vzdělávání | Theses on a related topic
250.
Matelová, Eva
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Motivační faktory zaměstnanců ve farmaceutické společnosti | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Motivační faktory zaměstnanců ve farmaceutické společnosti | Theses on a related topic