Theses on a related topic (having the same keywords):
marketingovy mix, restaurace, propagace, marketing mix, promotion, marketing, restaurantKeywords ordered alphabetically | Keywords ordered by occurrence rate
451.
Válek, Jan
Faculty: STING ACADEMY
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Taxation
Bachelor's thesis defence: Šíření povědomí o značce | Theses on a related topic
Faculty: STING ACADEMY
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Taxation
Bachelor's thesis defence: Šíření povědomí o značce | Theses on a related topic
452.
Večeřová, Jana
Faculty: STING ACADEMY
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Ekonomika a zdaňování)
Master's thesis defence: Návrh marketingového mixu pro podnik | Theses on a related topic
Faculty: STING ACADEMY
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Ekonomika a zdaňování)
Master's thesis defence: Návrh marketingového mixu pro podnik | Theses on a related topic
453.
Vecheta, Michael
Faculty: STING ACADEMY
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Možnosti podpory a zvýšení prodeje u malé/rodinné firmy | Theses on a related topic
Faculty: STING ACADEMY
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Možnosti podpory a zvýšení prodeje u malé/rodinné firmy | Theses on a related topic
454.
Vejmelková, Petra
Faculty: STING ACADEMY
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Optimalizace PR (příp. marketingových) aktivit konkrétní firmy | Theses on a related topic
Faculty: STING ACADEMY
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Optimalizace PR (příp. marketingových) aktivit konkrétní firmy | Theses on a related topic
455.
Velecká, Markéta
Faculty: STING ACADEMY
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro uchazeče ze střední školy)
Bachelor's thesis defence: Marketingový výzkum pro poznání zákazníka firmy XY | Theses on a related topic
Faculty: STING ACADEMY
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro uchazeče ze střední školy)
Bachelor's thesis defence: Marketingový výzkum pro poznání zákazníka firmy XY | Theses on a related topic
456.
Velinská, Natália
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
457.
Veselý, David
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
458.
Videnská, Dana
Faculty: STING ACADEMY
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Vyhodnocení návrhu proveditelnosti podnikatelského záměru na zřízení a provozování nového restauračního zařízení | Theses on a related topic
Faculty: STING ACADEMY
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Vyhodnocení návrhu proveditelnosti podnikatelského záměru na zřízení a provozování nového restauračního zařízení | Theses on a related topic
459.
Vlach, Šimon
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
460.
Vlček, Martin
Faculty: STING ACADEMY
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro uchazeče ze střední školy)
Bachelor's thesis defence: Marketingová strategie značky INKOSPOR pro rok 2012 | Theses on a related topic
Faculty: STING ACADEMY
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro uchazeče ze střední školy)
Bachelor's thesis defence: Marketingová strategie značky INKOSPOR pro rok 2012 | Theses on a related topic
461.
Vorlová, Nikola
Faculty: NEWTON University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Faculty: NEWTON University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
462.
VU, Tien Truong
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
463.
VUONG, Quynh Anh
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
464.
Vybíral, Martin
Faculty: STING ACADEMY
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Návrhy na zlepšení marketingové komunikace společnosti Krásná Hora, s. r. o. | Theses on a related topic
Faculty: STING ACADEMY
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Návrhy na zlepšení marketingové komunikace společnosti Krásná Hora, s. r. o. | Theses on a related topic
465.
Vychopeň, Tomáš
Faculty: STING ACADEMY
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Návrh obchodní strategie podniku | Theses on a related topic
Faculty: STING ACADEMY
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Návrh obchodní strategie podniku | Theses on a related topic
466.
Vymazal, Tomáš maiden name: Vymazal
Faculty: STING ACADEMY
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Budování konkurenceschopnosti firmy | Theses on a related topic
Faculty: STING ACADEMY
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Budování konkurenceschopnosti firmy | Theses on a related topic
467.
Wanke, Darja maiden name: Sobotková
Faculty: STING ACADEMY
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Taxation
Bachelor's thesis defence: Zavedení nového českého produktu v oblasti IT na český trh | Theses on a related topic
Faculty: STING ACADEMY
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Taxation
Bachelor's thesis defence: Zavedení nového českého produktu v oblasti IT na český trh | Theses on a related topic
468.
Yemets, Roman
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
469.
Younesová, Sabina
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management se zaměřením na psychologii
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management se zaměřením na psychologii
470.
Zajícová, Veronika
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
471.
Zapletal, Roman
Faculty: STING ACADEMY
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Využití marketingových nástrojů pro zlepšení výkonnosti podniku | Theses on a related topic
Faculty: STING ACADEMY
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Využití marketingových nástrojů pro zlepšení výkonnosti podniku | Theses on a related topic
472.
Zbranková, Kristýna
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
473.
Zemanová, Veronika
Faculty: Collegium Humanum - Warsaw Management University
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Management / International Management
Faculty: Collegium Humanum - Warsaw Management University
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Management / International Management
474.
Zikmund, Vít
Faculty: STING ACADEMY
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Zhodnocení konkurenční pozice hotelu Prestige a návrhy k jejímu posílení s důrazem na nabídku konferenčních služeb | Theses on a related topic
Faculty: STING ACADEMY
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Zhodnocení konkurenční pozice hotelu Prestige a návrhy k jejímu posílení s důrazem na nabídku konferenčních služeb | Theses on a related topic
475.
Zíková, Kristýna
Faculty: NEWTON University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Faculty: NEWTON University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
476.
Zlatá, Lenka
Faculty: STING ACADEMY
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro uchazeče ze střední školy)
Bachelor's thesis defence: Sociální sítě a jejich místo v marketingu společnosti | Theses on a related topic
Faculty: STING ACADEMY
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro uchazeče ze střední školy)
Bachelor's thesis defence: Sociální sítě a jejich místo v marketingu společnosti | Theses on a related topic
477.
Zvolský, Peter
Faculty: STING ACADEMY
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Tvorba marketingové strategie pro podnik | Theses on a related topic
Faculty: STING ACADEMY
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Tvorba marketingové strategie pro podnik | Theses on a related topic
478.
Žáková, Pavla
Faculty: STING ACADEMY
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Návrh marketingového mixu pro podnik | Theses on a related topic
Faculty: STING ACADEMY
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Návrh marketingového mixu pro podnik | Theses on a related topic
479.
Žaludková, Lucie
Faculty: STING ACADEMY
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and management of small and medium-sized enterprises (combination/specialization: Studium pro absolventy VOŠ)
Bachelor's thesis defence: Elektronický obchod jako zdroj nového zákaznického portfolia | Theses on a related topic
Faculty: STING ACADEMY
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and management of small and medium-sized enterprises (combination/specialization: Studium pro absolventy VOŠ)
Bachelor's thesis defence: Elektronický obchod jako zdroj nového zákaznického portfolia | Theses on a related topic
480.
Žirovnický, Antonín
Faculty: STING ACADEMY
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Marketingová strategie vybraného podnikatelského subjektu | Theses on a related topic
Faculty: STING ACADEMY
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Marketingová strategie vybraného podnikatelského subjektu | Theses on a related topic
481.
Žváčková, Ingrid Vittoria
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management se zaměřením na psychologii
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management se zaměřením na psychologii
482.
Abrahámková, Lucie
Faculty: STING ACADEMY
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro absolventy VOŠ)
Bachelor's thesis defence: Marketingová strategie cukrářství Kokoo made, s. r. o. | Theses on a related topic
Faculty: STING ACADEMY
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro absolventy VOŠ)
Bachelor's thesis defence: Marketingová strategie cukrářství Kokoo made, s. r. o. | Theses on a related topic
483.
Adamcová, Ivana maiden name: Kalinová
Faculty: STING ACADEMY
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Návrh komunikačního mixu pro firmu Naturprodukt CZ spol. s r.o. | Theses on a related topic
Faculty: STING ACADEMY
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Návrh komunikačního mixu pro firmu Naturprodukt CZ spol. s r.o. | Theses on a related topic
484.
Adámková, Kateřina
Faculty: NEWTON University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Faculty: NEWTON University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
485.
Adenubi, Immanuel
Faculty: Collegium Humanum - Warsaw Management University
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing
Faculty: Collegium Humanum - Warsaw Management University
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing
486.
Adjei, Elena
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
487.
Al Hashme, Mohammed
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
488.
Andacká, Patrícia
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
489.
Antošová, Petra
Faculty: STING ACADEMY
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Ekonomika a zdaňování)
Master's thesis defence: Marketingová analýza turistického ruchu ve vybraném regionu Jižní Moravy a návrhy na jeho marketingové vylepšení | Theses on a related topic
Faculty: STING ACADEMY
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Ekonomika a zdaňování)
Master's thesis defence: Marketingová analýza turistického ruchu ve vybraném regionu Jižní Moravy a návrhy na jeho marketingové vylepšení | Theses on a related topic
490.
Avkovská, Lucie
Faculty: Collegium Humanum - Warsaw Management University
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Management / International Management
Faculty: Collegium Humanum - Warsaw Management University
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Management / International Management
491.
Bagarová, Klára maiden name: Bagarová
Faculty: STING ACADEMY
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro absolventy VOŠ)
Bachelor's thesis defence: Marketing podniku | Theses on a related topic
Faculty: STING ACADEMY
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro absolventy VOŠ)
Bachelor's thesis defence: Marketing podniku | Theses on a related topic
492.
Bachurová, Kateřina
Faculty: STING ACADEMY
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms
Bachelor's thesis defence: Zvýšení tržního podílu společnosti PROTECO nářadí s.r.o. | Theses on a related topic
Faculty: STING ACADEMY
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms
Bachelor's thesis defence: Zvýšení tržního podílu společnosti PROTECO nářadí s.r.o. | Theses on a related topic
493.
Bachurová, Kateřina
Faculty: STING ACADEMY
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Marketingový výzkum | Theses on a related topic
Faculty: STING ACADEMY
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Marketingový výzkum | Theses on a related topic
494.
Bajer, Viktor
Faculty: STING ACADEMY
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro uchazeče ze střední školy)
Bachelor's thesis defence: Využití marketingu pro potřeby společnosti KAMENICTVÍ MEJZLÍK | Theses on a related topic
Faculty: STING ACADEMY
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro uchazeče ze střední školy)
Bachelor's thesis defence: Využití marketingu pro potřeby společnosti KAMENICTVÍ MEJZLÍK | Theses on a related topic
495.
Balabánová, Hana
Faculty: STING ACADEMY
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms
Bachelor's thesis defence: Chování spotřebitele na trhu vzdělávání | Theses on a related topic
Faculty: STING ACADEMY
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms
Bachelor's thesis defence: Chování spotřebitele na trhu vzdělávání | Theses on a related topic
496.
Balabuch, Ondřej
Faculty: STING ACADEMY
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Cenová politika firmy Radio Haná, s.r.o. | Theses on a related topic
Faculty: STING ACADEMY
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Cenová politika firmy Radio Haná, s.r.o. | Theses on a related topic
497.
Bálek, Karolína
Faculty: Collegium Humanum - Warsaw Management University
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing
Faculty: Collegium Humanum - Warsaw Management University
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing
498.
Bania, Danny
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
499.
Banti, Marco
Faculty: STING ACADEMY
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Marketingová strategie nového produktu | Theses on a related topic
Faculty: STING ACADEMY
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Marketingová strategie nového produktu | Theses on a related topic
500.
Bartáková, Jana maiden name: Brzlínková
Faculty: STING ACADEMY
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro uchazeče ze střední školy)
Bachelor's thesis defence: Využití marketingových průzkumů pro zvýšení obratu a zisku kosmetické firmy | Theses on a related topic
Faculty: STING ACADEMY
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro uchazeče ze střední školy)
Bachelor's thesis defence: Využití marketingových průzkumů pro zvýšení obratu a zisku kosmetické firmy | Theses on a related topic