Theses on a related topic (having the same keywords):
swot analyza, analyza konkurence, analysis of competition, bcg matice, modern marketing, marketing, moderni marketing, swot analysis, bcg matrixKeywords ordered alphabetically | Keywords ordered by occurrence rate
401.
Šteco, Radomír
Faculty: STING ACADEMY
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Podnikatelský plán pro rozšíření nabídky domovů pro seniory v brněnské lokalitě | Theses on a related topic
Faculty: STING ACADEMY
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Podnikatelský plán pro rozšíření nabídky domovů pro seniory v brněnské lokalitě | Theses on a related topic
402.
Štefáček, Petr
Faculty: STING ACADEMY
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms
Bachelor's thesis defence: Elektronický obchod jako zdroj nového zákaznického portfolia | Theses on a related topic
Faculty: STING ACADEMY
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms
Bachelor's thesis defence: Elektronický obchod jako zdroj nového zákaznického portfolia | Theses on a related topic
403.
Štefáček, Petr
Faculty: STING ACADEMY
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Využití podnikových znalostí pro zlepšení služeb zákazníkům | Theses on a related topic
Faculty: STING ACADEMY
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Využití podnikových znalostí pro zlepšení služeb zákazníkům | Theses on a related topic
404.
Šupa, Jan
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Podniková strategie | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Podniková strategie | Theses on a related topic
405.
Šupová, Michaela
Faculty: STING ACADEMY
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Kategoriální analýza pro marketing, obchod a personalistiku | Theses on a related topic
Master's thesis defence: Strategie rozvoje malé firmy | Theses on a related topic
Faculty: STING ACADEMY
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Kategoriální analýza pro marketing, obchod a personalistiku | Theses on a related topic
Master's thesis defence: Strategie rozvoje malé firmy | Theses on a related topic
406.
Švihálek, Jiří
Faculty: NEWTON University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Online marketingová strategie pro firmu Yoggies s.r.o. | Theses on a related topic
Faculty: NEWTON University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Online marketingová strategie pro firmu Yoggies s.r.o. | Theses on a related topic
407.
Tichá, Kristína
Faculty: STING ACADEMY
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and management / Management SME (combination/specialization: studium pro absolventy VOŠ)
Bachelor's thesis defence: Podnikatelský plán | Theses on a related topic
Faculty: STING ACADEMY
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and management / Management SME (combination/specialization: studium pro absolventy VOŠ)
Bachelor's thesis defence: Podnikatelský plán | Theses on a related topic
408.
Tichý, Tomáš
Faculty: NEWTON University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Podnikatelský záměr na Taiwanu | Theses on a related topic
Faculty: NEWTON University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Podnikatelský záměr na Taiwanu | Theses on a related topic
409.
Timár, Michal
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Podnikatelský plán | Theses on a related topic
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Podnikatelský plán | Theses on a related topic
410.
Timonina, Olga
Faculty: NEWTON University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Podnikatelský záměr – Založení NanoScience, s.r.o. | Theses on a related topic
Faculty: NEWTON University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Podnikatelský záměr – Založení NanoScience, s.r.o. | Theses on a related topic
411.
Tocháčková, Jana
Faculty: STING ACADEMY
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Taxation
Faculty: STING ACADEMY
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Taxation
412.
Tomášek, Jaroslav
Faculty: STING ACADEMY
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Personální práce a systém hodnocení zaměstnanců | Theses on a related topic
Faculty: STING ACADEMY
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Personální práce a systém hodnocení zaměstnanců | Theses on a related topic
413.
Tomešek, Jan
Faculty: Col. Hum.
Year: 2018, studies completed, degree conferred: Mgr.
Programme/field: Management / International Management
Faculty: Col. Hum.
Year: 2018, studies completed, degree conferred: Mgr.
Programme/field: Management / International Management
414.
Tóth, Adam
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Uvedení nového produktu na zahraniční trh | Theses on a related topic
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Uvedení nového produktu na zahraniční trh | Theses on a related topic
415.
Tran, Duy Thai
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Podnikatelský plán na otevření stánku s Bubble tea | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Podnikatelský plán na otevření stánku s Bubble tea | Theses on a related topic
416.
Tran, Huong Giang
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Podnikatelský záměr | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Podnikatelský záměr | Theses on a related topic
417.
Trnečková, Tereza
Faculty: STING ACADEMY
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Aplikace Agile project managementu ve vybraném podniku | Theses on a related topic
Faculty: STING ACADEMY
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Aplikace Agile project managementu ve vybraném podniku | Theses on a related topic
418.
Tydlačka, Tomáš
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Podniková strategie | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Podniková strategie | Theses on a related topic
419.
Uhlířová, Kateřina
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingový plán ekologockého diáře Plan(t)er | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingový plán ekologockého diáře Plan(t)er | Theses on a related topic
420.
Uporský, Timotej
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Podnikatelský plán | Theses on a related topic
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Podnikatelský plán | Theses on a related topic
421.
Urban, Jiří
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Podnikatelský záměr | Theses on a related topic
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Podnikatelský záměr | Theses on a related topic
422.
Vajčnerová, Natálie
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Návrh podnikové strategie pro nově vznikající podnikatelský subjekt | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Návrh podnikové strategie pro nově vznikající podnikatelský subjekt | Theses on a related topic
423.
Valášek, Daniel
Faculty: NEWTON University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Podnikatelský záměr na založení restaurace "Na Návsi" | Theses on a related topic
Faculty: NEWTON University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Podnikatelský záměr na založení restaurace "Na Návsi" | Theses on a related topic
424.
Valášek, Jiří
Faculty: Col. Hum.
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Management / International Management
Faculty: Col. Hum.
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Management / International Management
425.
Vecheta, Michael
Faculty: STING ACADEMY
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Možnosti podpory a zvýšení prodeje u malé/rodinné firmy | Theses on a related topic
Faculty: STING ACADEMY
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Možnosti podpory a zvýšení prodeje u malé/rodinné firmy | Theses on a related topic
426.
Vejchoda, Martin
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Podnikatelský záměr - návrh plastové termosky na víno a pivo | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Podnikatelský záměr - návrh plastové termosky na víno a pivo | Theses on a related topic
427.
Vejchoda, Martin
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh podnikové strategie pro podnikatelský subjekt | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh podnikové strategie pro podnikatelský subjekt | Theses on a related topic
428.
Velinská, Natália
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingový plán | Theses on a related topic
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingový plán | Theses on a related topic
429.
Vildomec, Andrej
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Podniková strategie stavební firmy Hotfol s.r.o. pro období 2022-2024 | Theses on a related topic
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Podniková strategie stavební firmy Hotfol s.r.o. pro období 2022-2024 | Theses on a related topic
430.
Vít, Lukáš
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Analýza vybrané IT personální agentury | Theses on a related topic
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Analýza vybrané IT personální agentury | Theses on a related topic
431.
Vlach, Šimon
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Podnikatelský plán | Theses on a related topic
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Podnikatelský plán | Theses on a related topic
432.
Vlach, Šimon
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh změn marketingových činností pro spolek organizující volnočasové aktivity | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh změn marketingových činností pro spolek organizující volnočasové aktivity | Theses on a related topic
433.
Vlachová, Veronika
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Návrh podnikové strategie pro společnost Aperus Media s.r.o. | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Návrh podnikové strategie pro společnost Aperus Media s.r.o. | Theses on a related topic
434.
Vojtěšková, Martina
Faculty: STING ACADEMY
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro absolventy VOŠ)
Bachelor's thesis defence: Právní aspekty živnostenské správy | Theses on a related topic
Faculty: STING ACADEMY
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro absolventy VOŠ)
Bachelor's thesis defence: Právní aspekty živnostenské správy | Theses on a related topic
435.
Vrána, Tomáš
Faculty: STING ACADEMY
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Plánování rozvoje a rozpočet města Pohořelice | Theses on a related topic
Faculty: STING ACADEMY
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Plánování rozvoje a rozpočet města Pohořelice | Theses on a related topic
436.
Vybíral, Miroslav
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Podnikatelský plán - založení brankářské florbalové školy Floorball Jam | Theses on a related topic
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Podnikatelský plán - založení brankářské florbalové školy Floorball Jam | Theses on a related topic
437.
Wanke, Darja maiden name: Sobotková
Faculty: STING ACADEMY
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Taxation
Bachelor's thesis defence: Zavedení nového českého produktu v oblasti IT na český trh | Theses on a related topic
Faculty: STING ACADEMY
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Taxation
Bachelor's thesis defence: Zavedení nového českého produktu v oblasti IT na český trh | Theses on a related topic
438.
Wencl, Jakub
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh střednědobé marketingové komunikační strategie pro firmu Black & White fashion | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh střednědobé marketingové komunikační strategie pro firmu Black & White fashion | Theses on a related topic
439.
Yunisová, Sarah
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Podnikatelský záměr | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Podnikatelský záměr | Theses on a related topic
440.
Zábojník, Marcel
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: E-mail marketing a jeho využití v praxi | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: E-mail marketing a jeho využití v praxi | Theses on a related topic
441.
Zachařová, Markéta
Faculty: STING ACADEMY
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms
Bachelor's thesis defence: Vstup firmy na zahraniční trh | Theses on a related topic
Faculty: STING ACADEMY
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms
Bachelor's thesis defence: Vstup firmy na zahraniční trh | Theses on a related topic
442.
Zavadil, Patrik
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Podnikatelský záměr | Theses on a related topic
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Podnikatelský záměr | Theses on a related topic
443.
Zavadil, Patrik
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Podnikatelský záměr | Theses on a related topic
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Podnikatelský záměr | Theses on a related topic
444.
Zavřel, Jakub
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Finanční analýza pro prostředí konkrétního podniku | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Finanční analýza pro prostředí konkrétního podniku | Theses on a related topic
445.
Zigo, Vojtěch
Faculty: NEWTON University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Podnikatelský záměr - otevření nové pobočky | Theses on a related topic
Faculty: NEWTON University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Podnikatelský záměr - otevření nové pobočky | Theses on a related topic
446.
Zigo, Vojtěch
Faculty: Col. Hum.
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Management / Business Management
Faculty: Col. Hum.
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Management / Business Management
447.
Zíková, Kristýna
Faculty: NEWTON University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Marketingový plán pro kavárnu Oliver café | Theses on a related topic
Faculty: NEWTON University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Marketingový plán pro kavárnu Oliver café | Theses on a related topic
448.
Zíková, Kristýna
Faculty: Col. Hum.
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Management / Business Management
Faculty: Col. Hum.
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Management / Business Management
449.
Zilvar, Václav
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Návrh podnikové strategie | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Návrh podnikové strategie | Theses on a related topic
450.
Zůl, Martin
Faculty: STING ACADEMY
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Faculty: STING ACADEMY
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management