Theses on a related topic (having the same keywords):
marketingova strategie, inner and outer marketing enviroment, marketing strategy, vnitrni prostredi, konkurence, marketing, pest analyza, porterova analyza peti sil, vnejsi prostredi, zakaznik. competition, pest analysis, porter's competitive force model, customer.Keywords ordered alphabetically | Keywords ordered by occurrence rate
1401.
Vu, Anh Tung
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Obsahová strategie značky Red Bull pro Generaci Z | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Obsahová strategie značky Red Bull pro Generaci Z | Theses on a related topic
1402.
Vu, Hong Nhung
Faculty: NEWTON University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Analýza poptávky vietnamské komunity v ČR v oblasti módy | Theses on a related topic
Faculty: NEWTON University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Analýza poptávky vietnamské komunity v ČR v oblasti módy | Theses on a related topic
1403.
Vybíral, Martin
Faculty: STING ACADEMY
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Návrhy na zlepšení marketingové komunikace společnosti Krásná Hora, s. r. o. | Theses on a related topic
Faculty: STING ACADEMY
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Návrhy na zlepšení marketingové komunikace společnosti Krásná Hora, s. r. o. | Theses on a related topic
1404.
Vymer, Jaroslav
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Světové trendy v hudebním marketingu pro sociální sítě českého zpěváka | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Světové trendy v hudebním marketingu pro sociální sítě českého zpěváka | Theses on a related topic
1405.
Vystrčilová, Eliška
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Branding and Implementation of Playing Cards | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Branding and Implementation of Playing Cards | Theses on a related topic
1406.
Vyvlečka, Vít
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Obsahová strategie pro firmu my love bag s.r.o. | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Obsahová strategie pro firmu my love bag s.r.o. | Theses on a related topic
1407.
Wagner, Marek
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Strategie budování značky pro novou závlahářskou firmu | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Strategie budování značky pro novou závlahářskou firmu | Theses on a related topic
1408.
Wagnerová, Michaela
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingový plán pro společnost Notino | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingový plán pro společnost Notino | Theses on a related topic
1409.
Wanke, Darja maiden name: Sobotková
Faculty: STING ACADEMY
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Taxation
Bachelor's thesis defence: Zavedení nového českého produktu v oblasti IT na český trh | Theses on a related topic
Faculty: STING ACADEMY
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Taxation
Bachelor's thesis defence: Zavedení nového českého produktu v oblasti IT na český trh | Theses on a related topic
1410.
Weiss, Tomáš
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Strategie expanze firmy Footshop a.s. na nové evropské trhy | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Strategie expanze firmy Footshop a.s. na nové evropské trhy | Theses on a related topic
1411.
Wencl, Jakub
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh střednědobé marketingové komunikační strategie pro firmu Black & White fashion | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh střednědobé marketingové komunikační strategie pro firmu Black & White fashion | Theses on a related topic
1412.
Witová, Vanessa
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Podnikatelský záměr | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Podnikatelský záměr | Theses on a related topic
1413.
Wojkowský, Martin
Faculty: STING ACADEMY
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Marketingová strategie zavedení nového produktu na trh | Theses on a related topic
Faculty: STING ACADEMY
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Marketingová strategie zavedení nového produktu na trh | Theses on a related topic
1414.
Wölfl, Jonáš
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Analýza procesu rezidenčního developmentu na příkladu projektu Byty Mladé v Českých Budějovicích. | Theses on a related topic
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Analýza procesu rezidenčního developmentu na příkladu projektu Byty Mladé v Českých Budějovicích. | Theses on a related topic
1415.
Yeremiia, Oleksandr
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Podnikatelský záměr kavárny EMBER | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies under way
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Podnikatelský záměr kavárny EMBER | Theses on a related topic
1416.
Yunisová, Sarah
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Podnikatelský záměr | Theses on a related topic
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Podnikatelský záměr | Theses on a related topic
1417.
Zábojník, Tomáš
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Marketingová strategie fotbalového klubu FK Dukla Praha | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Marketingová strategie fotbalového klubu FK Dukla Praha | Theses on a related topic
1418.
Zábojník, Tomáš
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Marketing fotbalových klubů v ČR a jejich dopad na fanoušky a jejich loajalitu | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Marketing fotbalových klubů v ČR a jejich dopad na fanoušky a jejich loajalitu | Theses on a related topic
1419.
Zábojníková, Michaela
Faculty: Col. Hum.
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Management / Human Resource Management
Faculty: Col. Hum.
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Management / Human Resource Management
1420.
Zahálka, Petr
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Zvýšení počtu klientů a tržeb marketingové agentury Dopamin | Theses on a related topic
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Zvýšení počtu klientů a tržeb marketingové agentury Dopamin | Theses on a related topic
1421.
Zachařová, Markéta
Faculty: STING ACADEMY
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms
Bachelor's thesis defence: Vstup firmy na zahraniční trh | Theses on a related topic
Faculty: STING ACADEMY
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms
Bachelor's thesis defence: Vstup firmy na zahraniční trh | Theses on a related topic
1422.
Zajac, Tomáš
Faculty: STING ACADEMY
Year: 2006, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Taxation
Faculty: STING ACADEMY
Year: 2006, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Taxation
1423.
Zátko, Jan
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Průzkum trhu seminářů osobního rozvoje | Theses on a related topic
Bachelor's thesis defence: Průzkum trhu seminářů osobního rozvoje | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Průzkum trhu seminářů osobního rozvoje | Theses on a related topic
Bachelor's thesis defence: Průzkum trhu seminářů osobního rozvoje | Theses on a related topic
1424.
Zatloukalová, Dominika
Faculty: NEWTON University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Marketingový mix vybrané cestovní kanceláře | Theses on a related topic
Faculty: NEWTON University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Marketingový mix vybrané cestovní kanceláře | Theses on a related topic
1425.
Zavadilová, Kristýna
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Marketingová komunikace pro start-upy | Theses on a related topic
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Marketingová komunikace pro start-upy | Theses on a related topic
1426.
Zavřel, Dominik
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Projektové řízení v podniku | Theses on a related topic
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Projektové řízení v podniku | Theses on a related topic
1427.
Zavřelová, Iva maiden name: Šarbortová
Faculty: STING ACADEMY
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Ekonomika a zdaňování)
Master's thesis defence: Inovace prodejního systému podniku | Theses on a related topic
Faculty: STING ACADEMY
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Ekonomika a zdaňování)
Master's thesis defence: Inovace prodejního systému podniku | Theses on a related topic
1428.
Zayats, Taťána
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Uvedení nového produktu na český trh | Theses on a related topic
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Uvedení nového produktu na český trh | Theses on a related topic
1429.
Zbořil, Pavel
Faculty: NEWTON University
Year: 2026, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Podnikatelský záměr | Theses on a related topic
Faculty: NEWTON University
Year: 2026, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Podnikatelský záměr | Theses on a related topic
1430.
Zeman, Jan
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Podnikatelský záměr | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Podnikatelský záměr | Theses on a related topic
1431.
Zeman, Leoš
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Podnikatelský záměr nového penzionu | Theses on a related topic
Bachelor's thesis defence: Podnikatelský záměr nového penzionu | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Podnikatelský záměr nového penzionu | Theses on a related topic
Bachelor's thesis defence: Podnikatelský záměr nového penzionu | Theses on a related topic
1432.
Zemanová, Veronika
Faculty: Col. Hum.
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Management / International Management
Faculty: Col. Hum.
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Management / International Management
1433.
Zemanová, Yvetta
Faculty: STING ACADEMY
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms
Faculty: STING ACADEMY
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms
1434.
Zíková, Kristýna
Faculty: Col. Hum.
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Management / Business Management
Faculty: Col. Hum.
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Management / Business Management
1435.
Zívalová, Tereza
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Podnikatelský záměr | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Podnikatelský záměr | Theses on a related topic
1436.
Zlámalová, Andrea
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Marketingová komunikace pro McDonald’s ČR | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Marketingová komunikace pro McDonald’s ČR | Theses on a related topic
1437.
Zlateva, Julie
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Green marketing a jeho vliv na rozhodování spotřebitelů. | Theses on a related topic
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Green marketing a jeho vliv na rozhodování spotřebitelů. | Theses on a related topic
1438.
Zmeškalová, Jana
Faculty: STING ACADEMY
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Marketingový mix podniku | Theses on a related topic
Faculty: STING ACADEMY
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Marketingový mix podniku | Theses on a related topic
1439.
Zmrzlý, Michal
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Rozvoj obchodních aktivit | Theses on a related topic
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Rozvoj obchodních aktivit | Theses on a related topic
1440.
Zouhar, Karel
Faculty: Col. Hum.
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing
Master's thesis defence: Vývoj a marketingová propagace online objednávkového systému | Theses on a related topic
Faculty: Col. Hum.
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing
Master's thesis defence: Vývoj a marketingová propagace online objednávkového systému | Theses on a related topic
1441.
Zsebi, Benedik
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Podnikateľský plán | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Podnikateľský plán | Theses on a related topic
1442.
Zůl, Martin
Faculty: STING ACADEMY
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Faculty: STING ACADEMY
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
1443.
Zůl, Martin
Faculty: STING ACADEMY
Year: 2006, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Financial Controlling
Faculty: STING ACADEMY
Year: 2006, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Financial Controlling
1444.
Zvejšková, Nikol
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingové komunikace pro zvolenou společnost | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingové komunikace pro zvolenou společnost | Theses on a related topic
1445.
Zvěřová, Zuzana
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Marketingová strategie vstupu podniku na teritoriálně nové trhy | Theses on a related topic
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Marketingová strategie vstupu podniku na teritoriálně nové trhy | Theses on a related topic
1446.
Zvěřová, Zuzana
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Obsahová strategie firmy Cesty od Zuzky | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Obsahová strategie firmy Cesty od Zuzky | Theses on a related topic
1447.
Zvolský, Peter
Faculty: STING ACADEMY
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Tvorba marketingové strategie pro podnik | Theses on a related topic
Faculty: STING ACADEMY
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Tvorba marketingové strategie pro podnik | Theses on a related topic
1448.
Zýková, Adriana
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Vliv sociálních sítí na generace Z | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Vliv sociálních sítí na generace Z | Theses on a related topic
1449.
Žabojev, Jakub Rasul
Faculty: Col. Hum.
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Management / Business Management
Faculty: Col. Hum.
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Management / Business Management
1450.
Žák, Patrik
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Obalový dizajn a jeho vplyv na psychiku spotrebiteľa pri nákupe produktu | Theses on a related topic
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Obalový dizajn a jeho vplyv na psychiku spotrebiteľa pri nákupe produktu | Theses on a related topic