Theses on a related topic (having the same keywords):
marketingovy mix, pestel analyza, swot analyza, marketingove prostredi, marketing mix, pestle analysis, pestle analysis., marketing, swot analysis, marketing environmentKeywords ordered alphabetically | Keywords ordered by occurrence rate
901.
Hemzalová, Zuzana maiden name: Majerníková
Faculty: STING ACADEMY
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Tvorba marketingového mixu firmy Importcar s důrazem na komunikaci se zákazníkem | Theses on a related topic
Faculty: STING ACADEMY
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Tvorba marketingového mixu firmy Importcar s důrazem na komunikaci se zákazníkem | Theses on a related topic
902.
Herinková, Martina
Faculty: STING ACADEMY
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Strategický plán rozvoje konkurenceschopnosti malé firmy | Theses on a related topic
Faculty: STING ACADEMY
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Strategický plán rozvoje konkurenceschopnosti malé firmy | Theses on a related topic
903.
Herůfková, Blanka maiden name: Michnová
Faculty: STING ACADEMY
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Financial Controlling
Bachelor's thesis defence: Návrh marketingové strategie pro firmu | Theses on a related topic
Faculty: STING ACADEMY
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Financial Controlling
Bachelor's thesis defence: Návrh marketingové strategie pro firmu | Theses on a related topic
904.
Hladký, Viktor
Faculty: STING ACADEMY
Year: 2004, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms
Faculty: STING ACADEMY
Year: 2004, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms
905.
Hložánek, Martin
Faculty: STING ACADEMY
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Strategie rozvoje malé/rodinné firmy | Theses on a related topic
Faculty: STING ACADEMY
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Strategie rozvoje malé/rodinné firmy | Theses on a related topic
906.
Hoang, Quynh Nhu
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
907.
Hoda, Tomáš
Faculty: STING ACADEMY
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Analýza marketingu a návrhy na jeho zlepšení ve firmě Šenk-okna-dveře-zimní zahrady, s.r.o. | Theses on a related topic
Faculty: STING ACADEMY
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Analýza marketingu a návrhy na jeho zlepšení ve firmě Šenk-okna-dveře-zimní zahrady, s.r.o. | Theses on a related topic
908.
Hoferková, Tereza
Faculty: NEWTON University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Faculty: NEWTON University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
909.
Holba, Matej
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
910.
Holcnerová, Monika maiden name: Zálešáková
Faculty: STING ACADEMY
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Analýza systému hodnocení zaměstnanců | Theses on a related topic
Faculty: STING ACADEMY
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Analýza systému hodnocení zaměstnanců | Theses on a related topic
911.
Holečková, Lenka
Faculty: STING ACADEMY
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Taxation
Faculty: STING ACADEMY
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Taxation
912.
Holík, Vlastimil
Faculty: STING ACADEMY
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms
Bachelor's thesis defence: Podnikatelský záměr | Theses on a related topic
Faculty: STING ACADEMY
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms
Bachelor's thesis defence: Podnikatelský záměr | Theses on a related topic
913.
Holomková, Veronika
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
914.
Homolková, Zuzana
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Role a vliv Influencer marketingu na rozvoj brandu značky ROUVY | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Role a vliv Influencer marketingu na rozvoj brandu značky ROUVY | Theses on a related topic
915.
Homolová, Barbora
Faculty: STING ACADEMY
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Ekonomika a zdaňování)
Master's thesis defence: Návrh marketingové strategie společnosti Moreau Agri Vysočina | Theses on a related topic
Faculty: STING ACADEMY
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Ekonomika a zdaňování)
Master's thesis defence: Návrh marketingové strategie společnosti Moreau Agri Vysočina | Theses on a related topic
916.
Honasová, Martina
Faculty: STING ACADEMY
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Faculty: STING ACADEMY
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
917.
Horáček, Pavel
Faculty: STING ACADEMY
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Návrh marketingové strategie zavedení nového výrobku na zahraniční trhy | Theses on a related topic
Faculty: STING ACADEMY
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Návrh marketingové strategie zavedení nového výrobku na zahraniční trhy | Theses on a related topic
918.
Horák, Jan
Faculty: NEWTON University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Faculty: NEWTON University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
919.
Horáková, Lucie
Faculty: STING ACADEMY
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Návrh optimalizace a implementace systému řízení podniku | Theses on a related topic
Faculty: STING ACADEMY
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Návrh optimalizace a implementace systému řízení podniku | Theses on a related topic
920.
Horáková, Martina
Faculty: STING ACADEMY
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Podnikatelský záměr aktivit pro studenty programu Erasmus | Theses on a related topic
Faculty: STING ACADEMY
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Podnikatelský záměr aktivit pro studenty programu Erasmus | Theses on a related topic
921.
Horáková, Michaela
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
922.
Horký, René
Faculty: STING ACADEMY
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Tvorba marketingové strategie pro podnik | Theses on a related topic
Faculty: STING ACADEMY
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Tvorba marketingové strategie pro podnik | Theses on a related topic
923.
Hošek, Roman
Faculty: STING ACADEMY
Year: 2015, studies terminated for failure to fulfill study requirements
Programme/field: Economy and Management / Organization and Management of small and medium sized firms
Bachelor's thesis defence: Zvýšení tržního podílu vybrané společnosti | Theses on a related topic
Faculty: STING ACADEMY
Year: 2015, studies terminated for failure to fulfill study requirements
Programme/field: Economy and Management / Organization and Management of small and medium sized firms
Bachelor's thesis defence: Zvýšení tržního podílu vybrané společnosti | Theses on a related topic
924.
Hoštický, Jiří
Faculty: STING ACADEMY
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Podnikatelský plán | Theses on a related topic
Faculty: STING ACADEMY
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Podnikatelský plán | Theses on a related topic
925.
Hovadová, Iva maiden name: Burdová
Faculty: STING ACADEMY
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Zabezpečení poprodejních služeb společnosti Iveco Czech Republic | Theses on a related topic
Faculty: STING ACADEMY
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Zabezpečení poprodejních služeb společnosti Iveco Czech Republic | Theses on a related topic
926.
Hovancová, Zuzana
Faculty: STING ACADEMY
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro absolventy VOŠ)
Bachelor's thesis defence: Implementace marketingových nástrojů do malého podniku | Theses on a related topic
Faculty: STING ACADEMY
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro absolventy VOŠ)
Bachelor's thesis defence: Implementace marketingových nástrojů do malého podniku | Theses on a related topic
927.
Hoxha, Arian
Faculty: STING ACADEMY
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Ekonomika a zdaňování)
Master's thesis defence: Návrh komunikační strategie společnosti Quantum, a.s | Theses on a related topic
Faculty: STING ACADEMY
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Ekonomika a zdaňování)
Master's thesis defence: Návrh komunikační strategie společnosti Quantum, a.s | Theses on a related topic
928.
Hrabalová, Jana maiden name: Řiháková
Faculty: STING ACADEMY
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Ekonomika a zdaňování)
Master's thesis defence: Sestavení rozpočtu a jeho čerpání u Krajského ředitelství policie Zlínského kraje | Theses on a related topic
Faculty: STING ACADEMY
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Ekonomika a zdaňování)
Master's thesis defence: Sestavení rozpočtu a jeho čerpání u Krajského ředitelství policie Zlínského kraje | Theses on a related topic
929.
Hradil, Jan
Faculty: STING ACADEMY
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Aplikace marketingového řízení v podniku a jeho vylepšení | Theses on a related topic
Faculty: STING ACADEMY
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Aplikace marketingového řízení v podniku a jeho vylepšení | Theses on a related topic
930.
Hrachovický, Michal
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
931.
Hrazdíra, Tomáš
Faculty: Collegium Humanum - Warsaw Management University
Year: 2017, studies completed, degree conferred: Mgr.
Programme/field: Management / Human Resource Management
Faculty: Collegium Humanum - Warsaw Management University
Year: 2017, studies completed, degree conferred: Mgr.
Programme/field: Management / Human Resource Management
932.
Hromek, Pavel
Faculty: STING ACADEMY
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro uchazeče ze střední školy)
Bachelor's thesis defence: Marketingový plán firmy ALFA s.r.o. pro rok 2012 | Theses on a related topic
Faculty: STING ACADEMY
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro uchazeče ze střední školy)
Bachelor's thesis defence: Marketingový plán firmy ALFA s.r.o. pro rok 2012 | Theses on a related topic
933.
Hrubešová, Yvona
Faculty: STING ACADEMY
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms
Faculty: STING ACADEMY
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms
934.
Hrubešová, Yvona
Faculty: STING ACADEMY
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Návrhy a analýza rozšíření nabízených služeb ve společnosti Rellan s.r.o. | Theses on a related topic
Faculty: STING ACADEMY
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Návrhy a analýza rozšíření nabízených služeb ve společnosti Rellan s.r.o. | Theses on a related topic
935.
Hudera, Jiří
Faculty: STING ACADEMY
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Taxation (combination/specialization: Studium pro uchazeče ze střední školy)
Bachelor's thesis defence: Rozvoj rodinného podniku AR-KOVO, s.r.o. | Theses on a related topic
Faculty: STING ACADEMY
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Taxation (combination/specialization: Studium pro uchazeče ze střední školy)
Bachelor's thesis defence: Rozvoj rodinného podniku AR-KOVO, s.r.o. | Theses on a related topic
936.
Huf, Jaroslav
Faculty: STING ACADEMY
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Marketingová strategie společnosti Moravolen Holding a.s. | Theses on a related topic
Faculty: STING ACADEMY
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Marketingová strategie společnosti Moravolen Holding a.s. | Theses on a related topic
937.
Hurych, Lukáš
Faculty: NEWTON University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Faculty: NEWTON University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
938.
Husičková, Kateřina
Faculty: NEWTON University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Faculty: NEWTON University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
939.
Husičková, Lucie
Faculty: Collegium Humanum - Warsaw Management University
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing
Faculty: Collegium Humanum - Warsaw Management University
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing
940.
Hykel, Ondřej
Faculty: STING ACADEMY
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Zvýšení prodeje vozů Ford ve společnosti Carmagnus, s.r.o. | Theses on a related topic
Faculty: STING ACADEMY
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Zvýšení prodeje vozů Ford ve společnosti Carmagnus, s.r.o. | Theses on a related topic
941.
Chenová, Anna
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
942.
Chladilová, Marie
Faculty: STING ACADEMY
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and management / Management SME (combination/specialization: studium pro absolventy VOŠ)
Bachelor's thesis defence: Marketingová strategie | Theses on a related topic
Faculty: STING ACADEMY
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and management / Management SME (combination/specialization: studium pro absolventy VOŠ)
Bachelor's thesis defence: Marketingová strategie | Theses on a related topic
943.
Chloupek, Ondřej
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
944.
Chloupek, Pavel
Faculty: STING ACADEMY
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro uchazeče ze střední školy)
Bachelor's thesis defence: Řízení marketingu firmy v oblasti zásobování nemocnic zdravotnickými prostředky | Theses on a related topic
Faculty: STING ACADEMY
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro uchazeče ze střední školy)
Bachelor's thesis defence: Řízení marketingu firmy v oblasti zásobování nemocnic zdravotnickými prostředky | Theses on a related topic
945.
Chloupek, Pavel
Faculty: STING ACADEMY
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Strategie řízení marketingu firmy v podmínkách hospodářské krize | Theses on a related topic
Faculty: STING ACADEMY
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Strategie řízení marketingu firmy v podmínkách hospodářské krize | Theses on a related topic
946.
Chmelík, Jiří maiden name: Chmelík
Faculty: STING ACADEMY
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Marketingové strategie a řízení podniku zaměřeného na obnovitelné zdroje energie | Theses on a related topic
Faculty: STING ACADEMY
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Marketingové strategie a řízení podniku zaměřeného na obnovitelné zdroje energie | Theses on a related topic
947.
Cholinský, Kristián
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
948.
Cholinský, Tomáš
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
949.
Chromý, Karel
Faculty: STING ACADEMY
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro uchazeče ze střední školy)
Bachelor's thesis defence: Tvorba marketingového mixu ve firmě Walmark | Theses on a related topic
Faculty: STING ACADEMY
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro uchazeče ze střední školy)
Bachelor's thesis defence: Tvorba marketingového mixu ve firmě Walmark | Theses on a related topic
950.
Chvostková, Nikol
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management