Theses on a related topic (having the same keywords):
a/b testing, social networks, social media, reklamni formaty, instagram, advertising forms, socialni site, socialni media, a/b testovani, online marketing, facebookKeywords ordered alphabetically | Keywords ordered by occurrence rate
101.
Hromocka, Marta
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Efektivní marketingová komunikace na sociálních sítích: Analýza a návrh pro OH DEER | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Efektivní marketingová komunikace na sociálních sítích: Analýza a návrh pro OH DEER | Theses on a related topic
102.
Hubová, Sarah
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh a tvorba imidžovej kampane pre zviditeľnenie značky Antal Shoes s.r.o. | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh a tvorba imidžovej kampane pre zviditeľnenie značky Antal Shoes s.r.o. | Theses on a related topic
103.
Chytra, Jan
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management se zaměřením na psychologii
Bachelor's thesis defence: Digitální demence | Theses on a related topic
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management se zaměřením na psychologii
Bachelor's thesis defence: Digitální demence | Theses on a related topic
104.
Janošková, Barbora
Faculty: Col. Hum.
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Management / International Management
Faculty: Col. Hum.
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Management / International Management
105.
Janoušková, Eliška
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketing na sociálních sítích pro neziskové organizace | Theses on a related topic
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketing na sociálních sítích pro neziskové organizace | Theses on a related topic
106.
Jansa, Petr
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Nové marketingové strategie | Theses on a related topic
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Nové marketingové strategie | Theses on a related topic
107.
Jánská, Anna
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Vliv fashion marketingu na mladou generaci | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Vliv fashion marketingu na mladou generaci | Theses on a related topic
108.
Jarábková, Tatiana
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingovej komunikácie v sociálnych sietiach Facebook a Instagram pre značku HURRICANE. | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingovej komunikácie v sociálnych sietiach Facebook a Instagram pre značku HURRICANE. | Theses on a related topic
109.
Jelínková, Sabina
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh komunikační strategie grafického studia | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh komunikační strategie grafického studia | Theses on a related topic
110.
Jiráčková, Beata
Faculty: NEWTON University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Marketingový plán | Theses on a related topic
Faculty: NEWTON University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Marketingový plán | Theses on a related topic
111.
Jirásek, Michal
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketing pro generaci Z a jeho trendy a očekávání | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketing pro generaci Z a jeho trendy a očekávání | Theses on a related topic
112.
Jiroušová, Nikol
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv UX/UI designu na emoce uživatelů a loajalitu ke značce | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv UX/UI designu na emoce uživatelů a loajalitu ke značce | Theses on a related topic
113.
Jokl, Filip
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová strategie pro značku Dyverse | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová strategie pro značku Dyverse | Theses on a related topic
114.
Jordánová, Eliška
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Budování osobní značky fotografky Zachytila | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Budování osobní značky fotografky Zachytila | Theses on a related topic
115.
Jungová, Barbora
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Budování povědomí o značce Smart Module v prostředí sociálních médií | Theses on a related topic
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Budování povědomí o značce Smart Module v prostředí sociálních médií | Theses on a related topic
116.
Kaincová, Kristýna
Faculty: Col. Hum.
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing
Faculty: Col. Hum.
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing
117.
Kalimbetova, Aziza
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv sociálních médií na marketingové strategie zaměřené na Generaci Alpha: Evoluce digitálního marketingu a budoucí trendy | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv sociálních médií na marketingové strategie zaměřené na Generaci Alpha: Evoluce digitálního marketingu a budoucí trendy | Theses on a related topic
118.
Kalusová, Veronika
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Budování povědomí o značce Dabako | Theses on a related topic
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Budování povědomí o značce Dabako | Theses on a related topic
119.
Karafa, Michaela maiden name: Chomová
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh online komunikačnej stratégie pre začínajúcu značku | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh online komunikačnej stratégie pre začínajúcu značku | Theses on a related topic
120.
Kaššayová, Natálie
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Trendy marketingové komunikace zaměřené na cestovní kancelář | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Trendy marketingové komunikace zaměřené na cestovní kancelář | Theses on a related topic
121.
Kopečná, Eva
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh obsahové strategie pro vybranou firmu | Theses on a related topic
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh obsahové strategie pro vybranou firmu | Theses on a related topic
122.
Korotvička, Josef
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová a mediální komunikace v potravinářském retailovém prostředí a její efektivní využití | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová a mediální komunikace v potravinářském retailovém prostředí a její efektivní využití | Theses on a related topic
123.
Krajíčková, Jitka
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Současné trendy marketingové komunikace aplikované na vybranou značku | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Současné trendy marketingové komunikace aplikované na vybranou značku | Theses on a related topic
124.
Krbaťová, Veronika
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Vplyv influencer marketingu na propagáciu spoločnosti | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Vplyv influencer marketingu na propagáciu spoločnosti | Theses on a related topic
125.
Kreclová, Markéta
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Marketingová komunikace firmy Kafe na rohu Zlín | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Marketingová komunikace firmy Kafe na rohu Zlín | Theses on a related topic
126.
Krejčí, Jakub
Faculty: Col. Hum.
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Management / International Management
Faculty: Col. Hum.
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Management / International Management
127.
Kuželová, Vendula
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh online marketingové strategie taneční školy InDance | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh online marketingové strategie taneční školy InDance | Theses on a related topic
128.
Lašáková, Simona
Faculty: Col. Hum.
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing
Faculty: Col. Hum.
Year: 2022, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing
129.
LE, Quoc Bao
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Influencer marketing | Theses on a related topic
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Influencer marketing | Theses on a related topic
130.
Le, Thu Huyen
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Social media marketing pro vietnamské podniky v České republice | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Social media marketing pro vietnamské podniky v České republice | Theses on a related topic
131.
Leonenko, Ekaterina
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingové komunikace Hvězdárny a planetária Brno | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingové komunikace Hvězdárny a planetária Brno | Theses on a related topic
132.
Lerch, Erik
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová komunikace společnosti Delifood s.r.o. v digitálním prostředí | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová komunikace společnosti Delifood s.r.o. v digitálním prostředí | Theses on a related topic
133.
Liebezeitová, Lucie
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv sociálních médií na zákaznické chování a budování značky kaváren | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv sociálních médií na zákaznické chování a budování značky kaváren | Theses on a related topic
134.
Lissi, Denisa
Faculty: NEWTON University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Influenceři na socialních sítích a jejich využití v oblasti marketingu | Theses on a related topic
Faculty: NEWTON University
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Influenceři na socialních sítích a jejich využití v oblasti marketingu | Theses on a related topic
135.
Lorencová, Rosálie
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv influencer marketingu na nákupní chování spotřebitelů | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv influencer marketingu na nákupní chování spotřebitelů | Theses on a related topic
136.
Lukašíková, Barbora
Faculty: Col. Hum.
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Management / Human Resource Management
Faculty: Col. Hum.
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Management / Human Resource Management
137.
Marková, Kateřina
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingový plán pro společnost Jemča a.s. | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingový plán pro společnost Jemča a.s. | Theses on a related topic
138.
Martinátová, Michaela
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Spotřebitelské chování v návaznosti na lokální módu | Theses on a related topic
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Spotřebitelské chování v návaznosti na lokální módu | Theses on a related topic
139.
Melíšek, Martin
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Digitální marketing jako klíčový nástroj pro rozvoj podnikání | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Digitální marketing jako klíčový nástroj pro rozvoj podnikání | Theses on a related topic
140.
Mihalová, Aneta
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Role sociálních sítí při tvorbě a budování módní značky | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Role sociálních sítí při tvorbě a budování módní značky | Theses on a related topic
141.
Mikesková, Tereza
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová komunikace módní značky JOLI JOLI | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová komunikace módní značky JOLI JOLI | Theses on a related topic
142.
Müller, Tomáš
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Využití sociálních sítí pro budování značky a zvýšení prodeje | Theses on a related topic
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Využití sociálních sítí pro budování značky a zvýšení prodeje | Theses on a related topic
143.
Navrátilová, Klára
Faculty: NEWTON University
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Analýza politického marketingu v roce 2013 | Theses on a related topic
Faculty: NEWTON University
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Analýza politického marketingu v roce 2013 | Theses on a related topic
144.
Nezhybová, Michaela
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová strategie podniku Mandlárna Brno | Theses on a related topic
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová strategie podniku Mandlárna Brno | Theses on a related topic
145.
Nezhybová, Michaela
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh marketingové komunikace nadace Dejme dětem šanci | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Návrh marketingové komunikace nadace Dejme dětem šanci | Theses on a related topic
146.
Nguyen, Hai Long
Faculty: Col. Hum.
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing
Master's thesis defence: Tvorba digitálního marketingu pro vznikající aplikaci | Theses on a related topic
Faculty: Col. Hum.
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Management / Marketing
Master's thesis defence: Tvorba digitálního marketingu pro vznikající aplikaci | Theses on a related topic
147.
Nguyen, Viet Linh
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Projektové řízení ve firmě Eusoft s.r.o. | Theses on a related topic
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Projektové řízení ve firmě Eusoft s.r.o. | Theses on a related topic
148.
Nováčková, Jessica
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Nové trendy marketingové komunikace v on-line prostředí | Theses on a related topic
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Nové trendy marketingové komunikace v on-line prostředí | Theses on a related topic
149.
Nováčková, Jessica
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Budoucnost marketingu: Jak generace Alpha mění pravidla spotřebitelského chování | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Budoucnost marketingu: Jak generace Alpha mění pravidla spotřebitelského chování | Theses on a related topic
150.
Novotná, Emma
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Vliv sociálních médií na spotřebitelské chování a jejich využití pro značku le šaty | Theses on a related topic
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Vliv sociálních médií na spotřebitelské chování a jejich využití pro značku le šaty | Theses on a related topic