Theses on a related topic (having the same keywords):

nakupni chovani spotrebitele, psychologie reklamy, marketingova komunikace znacky, brand marketing communication, consumer behavior, storytelling, psychology of advertising

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1.
Gubica, Samuel
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Úloha emócií v content marketingu | Theses on a related topic Display description

2.
Hrůza, Lukáš
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Psychologické aspekty narativního marketingu v online komunikaci značek | Theses on a related topic

3.
Koňaříková, Markéta
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv storytellingu na budování vztahu ke značce u generace Z | Theses on a related topic

4.
Koudelková, Ilona
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Vnímání reklamní kampaně Newton College pro období 2016/2017 | Theses on a related topic

5.
Boráková, Chiara
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Celebrity v marketingu módnych značiek: Analýza stratégie Virgila Abloha pre značku Louis Vuitton a odporúčania pre módny segment | Theses on a related topic

6.
Buříková, Dominika
Faculty: STING ACADEMY
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms (combination/specialization: Studium pro absolventy VOŠ)
Bachelor's thesis defence: Zavedení nového produktu na trh piva | Theses on a related topic

7.
Drozdová, Adéla
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Spotřebitelské chování v éře mobilního focení: Jak najít místo pro digitální kompaktní fotoaparáty OM System na českém trhu | Theses on a related topic

8.
Gažová, Daniela
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Limity svobody slova v online prostore a ekonomické dopady dezinformací | Theses on a related topic

9.
Chrastina, Aleš
Faculty: STING ACADEMY
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and Management of small and medium sized firms
Bachelor's thesis defence: Moderní formy reklamy a jejich percepce | Theses on a related topic

10.
Chrastina, Aleš
Faculty: STING ACADEMY
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Návrh marketingové strategie pro ENERG-SERVIS, a.s. | Theses on a related topic

11.
Isakova, Sofia
Faculty: NEWTON University
Year: 2026, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Vplyv sociálnych sietí na nákupné rozhodnutia spotrebiteľov | Theses on a related topic

12.
Jirásek, Michal
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketing pro generaci Z a jeho trendy a očekávání | Theses on a related topic

13.
Jurdová, Tereza
Faculty: NEWTON University
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Spotřebitelské chování na trhu s vínem | Theses on a related topic

14.
Juricová, Tamara
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Fashion+Music Marketing & Management | Theses on a related topic

15.
Karchová, Barbora
Faculty: NEWTON University
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management se zaměřením na psychologii
Bachelor's thesis defence: Využití storytellingu v marketingové komunikaci | Theses on a related topic

16.
Kemel, Sebastian
Faculty: NEWTON University
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Management se zaměřením na psychologii
Bachelor's thesis defence: Psychologie reklamy v politické kampani | Theses on a related topic

17.
Kokešová, Karolína
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv influencer marketingu na nákupní chování zákazníků v rámci kosmetického sektoru | Theses on a related topic

18.
Koláříková, Nelly
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv influencerů na spotřebitelské chování generace Z ve fashion sektoru | Theses on a related topic

19.
Kolomiitsev, Vladyslav
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Global Business and Management / Global Business and Management
Bachelor's thesis defence: International Marketing in Multinational Firm | Theses on a related topic

20.
Kolowrat-Krakowská, Sophie Stephanie
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová strategie pro zvýšení povědomí o rybích produktech na českém trhu | Theses on a related topic

21.
Krbaťová, Veronika
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Vplyv influencer marketingu na propagáciu spoločnosti | Theses on a related topic

22.
Krejčí, Adéla
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Economics and Management
Master's thesis defence: Podnikatelský záměr | Theses on a related topic

23.
Lorencová, Rosálie
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vliv influencer marketingu na nákupní chování spotřebitelů | Theses on a related topic

24.
Macounová, Zuzana
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Vizuální identita a vědomá komunikace značky STILL Studio: Design jako nástroj autenticity a pomalosti | Theses on a related topic

25.
Machalová, Martina
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Udržitelný marketing v propagaci kosmetických značek z pohledu spotřebitelů | Theses on a related topic

26.
Malach, Marko
Faculty: STING ACADEMY
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Chování spotřebitele na konkrétním trhu | Theses on a related topic

27.
Martinátová, Michaela
Faculty: NEWTON University
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Spotřebitelské chování v návaznosti na lokální módu | Theses on a related topic

28.
Mašlonková, Lucie
Faculty: NEWTON University
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Human Resource Management
Bachelor's thesis defence: Reklamní trendy ovlivňující nákupní chování spotřebitelů | Theses on a related topic

29.
Matuška, Martin
Faculty: NEWTON University
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Nákupní chování v e-commerce | Theses on a related topic

30.
Milovanovićová, Aneta
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Psychologické faktory ovlivňující spotřebitelské chování generace Z v oblasti udržitelné módy | Theses on a related topic

31.
Muselík, Aleš
Faculty: NEWTON University
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Globální podnikání a management
Bachelor's thesis defence: Vliv reklamy na preference spotřebitele při výběru bankovní společnosti | Theses on a related topic

32.
Nečas, Pavel
Faculty: STING ACADEMY
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management (combination/specialization: Management malých a středních firem)
Master's thesis defence: Chování spotřebitele na trhu s mlékem a mléčnými výrobky | Theses on a related topic

33.
Nguyen, Hung Duong
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Úloha storytellingu a vizuálního brandingu v budování značky restaurace | Theses on a related topic

34.
Novotná, Blanka
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Využití strachu z promeškání (FOMO) v marketingové komunikaci obchodu Ksisters a jeho vliv na nákupní rozhodování zákazníků | Theses on a related topic

35.
Novotná, Emma
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Vliv sociálních médií na spotřebitelské chování a jejich využití pro značku le šaty | Theses on a related topic

36.
Ovilko, Valeriia
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Analýza spotřebitelského chování a preferencí při výběru kosmetiky péče o pleť: případová studie společnosti PROESTHETIC s.r.o. | Theses on a related topic

37.
Ristić, Dominik
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Analýza trendů a faktorů působícíh při tvorbě a budování značky Elysa | Theses on a related topic

38.
Savka, Valerija
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Public relations v procesu budování značky | Theses on a related topic

39.
Sediqi, Khwaja Safa
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Global Business and Management / Global Business and Management
Bachelor's thesis defence: Sustainable marketing as a strategy for building brand value and responsible consumer behaviour | Theses on a related topic

40.
Schmidtová, Klára
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Mezigenerační rozdíly ve vnímání nekalých marketingových praktik | Theses on a related topic

41.
Smilek, Martin
Faculty: STING ACADEMY
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Organization and management of small and medium-sized enterprises (combination/specialization: Studium pro uchazeče ze střední školy)
Bachelor's thesis defence: Chování spotřebitele na konkrétním trhu | Theses on a related topic

42.
Stránská, Kristína
Faculty: NEWTON University
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Spotřebitelské chování generace Z a návrh marketingové komunikace pro vybranou značku | Theses on a related topic

43.
Šádek, Štěpan
Faculty: NEWTON University
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Marketingová strategie pro tvorbu luxusního image značky | Theses on a related topic

44.
Šibalová, Jolana
Faculty: STING ACADEMY
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Economy and Management
Master's thesis defence: Chování spotřebitele na konkrétním trhu | Theses on a related topic

45.
Šubiková, Emma
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Finančná gramotnosť a jej vplyv na spotrebiteľské správanie | Theses on a related topic

46.
Terelya, Michaela
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Tvorba a implementace mediální kampaně pro značku VIVA | Theses on a related topic

47.
Tomášiková, Lívia
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Rola storytellingu v procese budovania osobnej značky NHL športovca | Theses on a related topic

48.
Turi Nagyová, Ester
Faculty: Col. Hum.
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: Management / International Relations and Economic Diplomacy

49.
Tvrdíková, Michaela
Faculty: NEWTON University
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing
Bachelor's thesis defence: Návrh marketingové komunikace pro udržitelnou společnost NILA Living s.r.o. | Theses on a related topic

50.
Vargová, Sofia
Faculty: NEWTON University
Year: 2026, studies under way
Programme/field: Economics and Management / Global Business and Management
Bachelor's thesis defence: Podnikatelský záměr | Theses on a related topic