B_BA_KOM_k Cognitive Neuroscience in Management

NEWTON University
summer 2026
Extent and Intensity
0/14. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
Mgr. PhDr. Barbora Pánková, MBA, Ph.D. (lecturer)
Mgr. Vendula Redlichová (lecturer)
PhDr. Kamil Polák (lecturer)
Mgr. Renata Bašová (lecturer)
PhDr. Martin Gronský, PhD. (seminar tutor)
Guaranteed by
doc. PhDr. PaedDr. Eva Ambrozová, Ph.D., MBA
Centre for Applied Psychology – Academic Department – NEWTON University
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives

The course introduces students to cognitive management, its concepts, areas, principles, and methods. It presents a model of competencies for professional managers and leaders and the modern Connatural management approach. It discusses in practical terms the recognition and cultivation of subtle skills, the personal, mental, and psychophysical condition of individuals, as well as their impact on social relationships and communication.

Thematic lectures include both theoretical training in the sense of making knowledge accessible and an emphasis on personal practice and reflective experience. The complexity of the issues discussed and, in particular, the practical focus emphasizing the transformation of personal experience into knowledge, skills, or abilities.

Course objectives: to understand the meaning and essence of authorial knowledge as a starting point for optimal human cognition and decision-making in the environment; to acquire critical thinking skills as a fundamental aspect of effective action and adaptation to changes in the internal and external environment; to reflect on professionalism as a personal quality of a manager and leader; actively use the algorithm for the development of professional and personal competencies for one's own and managerial practice.

Syllabus

  • Cognitive management
  • Concepts, areas, and principles of cognitive management
  • People and their environment
  • Personal fitness, manager competency model
  • Connatural management approach
  • Mind and thinking
  • Metacognition in cognitive management practice
  • Change and transformation, stress and strain
  • Mental and psychophysical fitness
  • Intelligence and its impact on interpersonal relationships
  • Communication, language, relationships, and sharing
  • Cognitive management for leadership and management practice

Literature
  • AMBROZOVÁ, Eva; POKORNÝ, Vratislav; KOLEŇÁK, Jiří; ULLRICH, David. Kognitivní management. Brno: KEY Publishing, 2016. 190 s. ISBN 978-80-7418-254-9.
  • KOSTROŇ, Lubomír. Psychologie vytváření úsudků. Brno: Masarykova univerzita, 1997. ISBN 80-210-1646-9.
  • KULIŠŤÁK, Petr. Neuropsychologie. Praha: Portál, 2011. ISBN 978-80-7367-891-3.
  • KOUKOLÍK, František. Lidský mozek. Praha: Galén, 2012. 400 s. ISBN 978-80-7262-771-4.
  • KOUKOLÍK, F. Já. O mozku, vědomí a sebeuvědomování. Praha: Karolinum, 2013. ISBN 978-80-246-2249-1.
Assessment methods

Credit: completion and timely submission of the assigned seminar task, defense of the results of the completed seminar task

Exam: written test – topics defined by the course syllabus, closed and open questions

Language of instruction
Czech
The course is also listed under the following terms summer 2025.
  • Enrolment Statistics (recent)
  • Permalink: https://is.newton.cz/course/nu/summer2026/B_BA_KOM_k