N_BR_PSP_k Advanced business strategies

NEWTON University
winter 2026
Extent and Intensity
0/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Jan Zdražil, Ph.D., MBA, LL.M., MSc. (lecturer)
Ing. Roman Ptáček, Ph.D. (seminar tutor)
Guaranteed by
doc. Ing. Dana Martinovičová, Ph.D.
Centre for Business Studies – Academic Department – NEWTON University
Timetable of Seminar Groups
N_BR_PSP_k/01: Sun 18. 10. 8:45–11:55 BR Učebna 06, Sun 22. 11. 8:45–11:55 BR Učebna 06, Sun 10. 1. 13:00–17:50 BR Učebna 06, R. Ptáček
Prerequisites (in Czech)
(!N_BA_PSP_p Advanced business strategies) && (!N_BA_PSP_k Advanced business strategies) && (!N_BR_PSP_p Advanced business strategies) && (!N_BR_PSP_k Advanced business strategies) && (!N_PH_PSP_p Advanced business strategies) && (!N_PH_PSP_k Advanced business strategies)
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives

The aim of the course is to develop students' ability to integrate strategic analysis with the economic evaluation of business decisions and to make defensible decisions under risk and uncertainty. The course connects strategy, business economics and corporate finance, sustainability and ESG, climate risks, growth, innovation and technology, and corporate value management.


Emphasis is placed on understanding the mechanisms through which strategic decisions and changes in the business environment affect cash flows, risk, the cost of capital, financing opportunities and corporate value. Students learn to combine qualitative strategic judgement with quantitative methods and to apply the acquired knowledge to specific business situations.

Syllabus

  • Introduction, review of knowledge acquired in previous courses in business economics, management, strategic management and related disciplines; the firm, its objectives, management and organisational culture.


  • Basic principles of strategic planning and decision-making in business; strategic analysis of the firm and its environment, decision-making under risk and uncertainty.


  • Investment decision-making and value creation; time value of money, cost of capital and investment appraisal.


  • Carbon pricing and investment decisions on decarbonisation; integration of sustainability principles into corporate investment strategies.


  • ESG factors and business strategy; environmental, social and governance factors and their relevance to business strategy, approaches to integrating ESG into corporate decision-making and management.


  • Economics of climate change and strategies for managing climate risks; impact of climate change on the global economy and business strategies, strategic approaches to identifying and managing climate risks and uncertainties.


  • Sustainable finance and financial instruments for sustainable business; instruments available to companies to support sustainability, including green bonds, sustainable loans and other financial products, and public support; discussion of the contribution of sustainable finance to the growth and value of the firm and to sustainable development.


  • Sustainable development, the SDGs and green growth; the Sustainable Development Goals and their relevance to business, opportunities to contribute to them through business activities and strategies, limits to corporate growth, concepts and strategies of green growth, development of environmentally and more broadly sustainable products.


  • Global economic trends and business innovation; current global economic trends and their impact on business, their use for corporate innovation and growth, the role of innovation and technology in business activities, examples of technological innovation and their application in different areas of business, appropriation of value from innovation and the timing of its adoption, support for sustainable business through innovation and technology.


  • Innovation and technology in business II; the use of AI as a technological innovation in business, the economics, risks and regulation of its adoption, opportunities to use AI to support sustainable business, innovation and technology trends.


  • Corporate valuation and value management; the translation of strategy, sustainability and innovation into corporate value, case studies on the application of ESG and sustainable finance in specific corporate practice.


  • Summary and review; integration of course knowledge.

    • Assessment methods

    The course is completed by obtaining course credit and passing the final examination.


    To obtain course credit, students are required to attend at least 4 out of 6 seminars, complete and submit an individual seminar paper analysing a specific strategic change in a selected company and formulating recommendations for its management, and successfully complete a written credit test consisting of four numerical problems. The assignment, mandatory components and submission deadline of the seminar paper are specified during the seminar classes.


    The final examination takes the form of a written test consisting of theoretical multiple-choice questions.

    Language of instruction
    Czech
    The course is also listed under the following terms winter 2025.
    • Enrolment Statistics (recent)
    • Permalink: https://is.newton.cz/course/nu/winter2026/N_BR_PSP_k