N_PH_ERP_k Economics of Business Management

NEWTON University
winter 2026
Extent and Intensity
0/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Martin Cenek, Ph.D., MSc. (lecturer)
Ing. Jan Zdražil, Ph.D., MBA, LL.M., MSc. (seminar tutor)
Guaranteed by
doc. Ing. Dana Martinovičová, Ph.D.
Centre for Management – Academic Department – NEWTON University
Timetable of Seminar Groups
N_PH_ERP_k/01: Sun 25. 10. 8:45–11:55 PH Učebna 09, Sat 7. 11. 8:45–11:55 PH Učebna 06, Sat 12. 12. 13:00–17:50 PH Učebna 06, J. Zdražil
Prerequisites
(!N_BA_ERP_p Economics of Business Management) && (!N_BA_ERP_k Economics of Business Management) && (!N_BR_ERP_p Economics of Business Management) && (!N_BR_ERP_k Economics of Business Management) && (!N_PH_ERP_p Economics of Business Management) && (!N_PH_ERP_k Economics of Business Management)

Students are expected to have a basic understanding of management and business economics. They should understand the principles of how an enterprise operates and have knowledge of strategic management and management in general.

Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives

The course builds on and deepens knowledge acquired in Bachelor’s degree courses, particularly in business economics, management, human resource management, and financial accounting. Its aim is to provide an advanced, systematic, and comprehensive understanding of how a business entity operates in a modern economy, based on an integrated view of the organization’s functions. The course focuses primarily on the organization of the enterprise as a whole and on the content of its business functions within the value chain. It also introduces tools currently applied in the areas of production and innovation management, procurement and investment, cost management, innovation and risk management, corporate value, working capital, and other related areas. Furthermore, the course addresses marketing communication and the use of cost and other functions in pricing decisions and the development of pricing strategies.

Learning outcomes

Upon completion of the course, students will be able to design a business model and establish business processes, as well as define the division of work and responsibilities. They will be able to develop a supplier selection procedure, propose the optimization of supply logistics and production management, and apply lean management tools to reduce waste. Students will be able to design a marketing strategy, establish the marketing mix, and set up customer service. Based on financial analysis, they will be able to propose an appropriate method of business financing and evaluate an investment project. They will be able to design a process for implementing innovations, establish procedures for employee recruitment, adaptation, and remuneration, and select an appropriate legal form of business. They will be able to integrate individual proposals into a comprehensive solution that supports the performance and development of the enterprise.

Syllabus
  1. Business Functions
  2. Process Structure
  3. Organizational Structure
  4. Supply Chain Logistics
  5. Production Management
  6. Lean Management
  7. Sales Function
  8. Corporate Finance
  9. Investment Management
  10. Innovation Management
  11. Human Resources Management
  12. Legal Forms of Business
Literature
  • BLAŽEK, Ladislav. Management: organizování, rozhodování, ovlivňování. 2., rozš. vyd. Praha: Grada, 2014. Expert. ISBN 978-80-247-4429-2.
  • KISLINGEROVÁ, Eva a kol. Podniková ekonomika: moderní pohled na problematiku podniku v 21. století. Praha: Grada Publishing, 2025. ISBN 978-80-271-5694-8.
  • JUROVÁ, Marie a kol. Výrobní a logistické procesy v podnikání. Praha: Grada Publishing, 2016. ISBN 978-80-247-5717-9.
  • MACÁKOVÁ, Libuše, Lada RUSMICHOVÁ, Jindřich SOUKUP, Jana SOUKUPOVÁ a Tomáš LÖSTER. Manažerská ekonomie. 2. aktualizované a doplněné vydání. Slaný: Melandrium, 2020. ISBN 978-80-87990-21-6.
  • BREALEY, Richard A., Stewart C. MYERS, Franklin ALLEN a Alex EDMANS. Principles of Corporate Finance. McGraw Hill, 2025. ISBN 978-1-266-58615-6.
Teaching methods

Lectures providing explanations of relevant interconnections and examples from business practice, guided discussions, case study analysis, and the solution of model-based and simulation exercises. Teamwork and individual application assignments as part of the course. Involvement of business practitioners and independent study of professional literature and materials provided in the interactive syllabus.

Assessment methods

Course credit: Completion of a seminar paper during the semester. Students are required to earn this course credit no later than the end of the third week of the winter semester exam period.

Examination: Written examination (open-ended questions).

Language of instruction
Czech
Further Comments
The course is taught annually.
The course is also listed under the following terms winter 2024, winter 2025.
  • Enrolment Statistics (recent)
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