N_PH_IBN_p Identification of Business Idea and Opportunity

NEWTON University
summer 2026
Extent and Intensity
1/1. 4 credit(s). Type of Completion: graded credit.
Teacher(s)
Margareta Křížová, MBA (lecturer)
Ing. Petr Novák, Ph.D. (lecturer)
Mgr. Pavel Adam (seminar tutor)
BSc. David Hama (seminar tutor)
Guaranteed by
Ing. Petr Novák, Ph.D.
Centre for Business Studies – Academic Department – NEWTON University
Timetable
Wed 25. 2. to Wed 8. 4. each odd Wednesday 16:50–18:20 WebinarJam, except Wed 25. 2., except Wed 22. 4. ; and Wed 11. 2. 16:50–18:20 Zoom.Praha5, Wed 11. 3. 18:30–20:00 WebinarJam, Wed 8. 4. 18:30–20:00 WebinarJam
  • Timetable of Seminar Groups:
N_PH_IBN_p/01: each odd Friday 8:00–9:30 PH Učebna 04, except Fri 27. 2., except Fri 10. 4. ; and Thu 26. 3. 15:10–16:40 PH Učebna 05, Thu 16. 4. 15:10–16:40 PH Učebna 05, P. Adam
N_PH_IBN_p/02: each odd Friday 9:40–11:10 PH Učebna 04, except Fri 27. 2., except Fri 10. 4. ; and Thu 26. 3. 18:30–20:00 PH Učebna 03, Thu 16. 4. 18:30–20:00 PH Učebna 05, P. Adam
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives

The course focuses on acquiring and deepening students knowledge and skills in the area of actively seeking out business/entrepreneurial opportunities, analyzing opportunities, communicating and presenting business opportunities, and the principles of creating a business and financial plan.

The course aims to teach students to evaluate business opportunities based on market cycles and trends, present business opportunities and lead constructive discussions in a team, compile a business plan for a selected business opportunity, and prepare an action plan for implementing the business opportunity.

Syllabus

1. Market research (analysis of technological, social, and economic trends in local and global markets; criteria for selecting business opportunities by sector, market, potential growth, scalability, demand, purchasing power, and financial requirements).

2. Economic and financial analysis (compiling a list of business opportunities, analyzing feasibility and economic viability from the perspective of resources—people/know-how/finance/economic returns).

3. Presentation, communication, and analytical thinking (ability to communicate identified opportunities, present key information, obtain relevant feedback within the team, active listening skills, responding with positive assertiveness).

4. Business analysis (validation, modification, and elimination of business opportunities).

5. Financial planning (business plan development, financial plan development).

6. Project management (project creation, action plan development).

Literature
  • LUKAVEC, Tomáš. Od vize k zisku: proměňte nápad v ziskové podnikání!. Praha: Leadermix, 2019. ISBN 978-80-907677-1-3.
  • VÁCLAVÍKOVÁ, Martina. Líheň podnikatelských nápadů. Brno: BizBooks, 2015. ISBN 978-80-265-0320-0.
  • SVOBODOVÁ, Ivana; ANDERA, Michal. Od nápadu k podnikatelskému plánu: jak hledat a rozvíjet podnikatelské příležitosti. Praha: Grada, 2017. 232 s. ISBN 978-80-271-0407-9.
  • MAREŠ, Michael. Nápad za miliardu: Nejinspirativnější příběhy českých startupistů. Zlín: Kniha Zlín, 2021. ISBN 978-80-7662-234-0.
Assessment methods
The course is completed with a graded credit based on the evaluation of the submitted seminar paper and the presentation of the seminar paper.
Language of instruction
Czech
The course is also listed under the following terms summer 2025.
  • Enrolment Statistics (recent)
  • Permalink: https://is.newton.cz/course/nu/summer2026/N_PH_IBN_p