N_PH_KIH_p Creativity and Innovation in Managerial Practice

NEWTON University
summer 2026
Extent and Intensity
1/1. 4 credit(s). Type of Completion: graded credit.
Teacher(s)
Mgr. Barbora Bělová (lecturer)
Mgr. Simona Dosedělová (seminar tutor)
Ing. Radek Jirka (seminar tutor)
Guaranteed by
Centre for Applied Psychology – Academic Department – NEWTON University
Timetable
each odd Wednesday 9:40–11:10 WebinarJam
  • Timetable of Seminar Groups:
N_PH_KIH_p/01: each even Thursday 9:40–11:10 PH Učebna 02, S. Dosedělová
N_PH_KIH_p/02: each even Thursday 11:20–12:50 PH Učebna 02, S. Dosedělová
N_PH_KIH_p/03: each even Thursday 18:30–20:00 PH Učebna 02, R. Jirka
N_PH_KIH_p/04: each even Thursday 16:50–18:20 PH Učebna 02, R. Jirka
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives

The aim of the course is to develop students' knowledge and skills in the area of creative thinking and the application of innovation in management practice. Students will learn theoretical concepts of creativity and innovation, and how to use advanced creative techniques and practical tools for team and project management. Emphasis will be placed on solving real-life case studies, identifying barriers to creativity, and proposing strategies to overcome them. The course also links theoretical knowledge with its application in the modern business environment, reflecting trends in technological innovation, design thinking, and strategic change management.

Syllabus

• Introduction to creativity and innovation in management practice

• Key theories of creativity (Guilford, Amabile, Sternberg) 

• Divergent and convergent thinking

• Creative and innovative processes, economic and strategic significance, overview of process phases

• Creative techniques and tools (brainstorming, brainwriting, SCAMPER, mind maps, Design Thinking) 

• Creativity in teams and organizations, how to create an environment that supports creativity, identifying and overcoming barriers, the Six Thinking Hats method.

• Typology of innovations and their applications: technological, product, and process innovations and examples thereof 

• Case studies of successful innovations and creative approaches and their practical application in your own practice, analysis of real-life examples and proposal of solutions based on the knowledge gained

• Implementation of innovations and the future of creativity, ways of measuring return on investment in innovation, future trends in creative thinking, change management

Literature
  • AMABILE, T. M. Creativity in Context. Boulder, CO: Westview Press, 1996. ISBN 978-0-8133-1811-6.
  • ŽÁK, P. Kreativita a její rozvoj. Brno: MotivPress, 2017. ISBN 978-80-7291-235-1.
  • GOFFIN, K., MITCHELL, R. Innovation Management: Effective Strategy and Implementation. London: Palgrave, 2017. ISBN 978-1-137-57381-8.
  • FRANKOVÁ, E. Kreativita a inovace v organizaci. Praha: Grada Publishing, 2011. 256 s. ISBN 978-80-247-3317-3.
Assessment methods
Seminar paper classification: Use of a selected creative tool to solve a real-life situation, proposal for application and specific steps.
Language of instruction
Czech
The course is also listed under the following terms summer 2025.
  • Enrolment Statistics (recent)
  • Permalink: https://is.newton.cz/course/nu/summer2026/N_PH_KIH_p