N_PH_PRS_p PR and Communication Strategy

NEWTON University
winter 2026
Extent and Intensity
1/1. 4 credit(s). Type of Completion: graded credit.
Teacher(s)
Ing. Eva Kašparová (lecturer)
Ing. Eva Kašparová (seminar tutor)
Ing. Julie Holendová (alternate examiner)
Guaranteed by
Ing. Eva Kašparová
Centre for Marketing – Academic Department – NEWTON University
Timetable
each even Wednesday 16:50–18:20 WebinarJam
  • Timetable of Seminar Groups:
N_PH_PRS_p/01: each odd Thursday 15:10–16:40 PH Učebna 07, E. Kašparová
N_PH_PRS_p/02: each even Thursday 15:10–16:40 PH Učebna 07, E. Kašparová
N_PH_PRS_p/03: each odd Thursday 16:50–18:20 PH Učebna 07, E. Kašparová
Prerequisites (in Czech)
(!N_BA_PRS_p PR and Communication Strategy) && (!N_BA_PRS_k PR and Communication Strategy) && (!N_BR_PRS_p PR and Communication Strategy) && (!N_BR_PRS_k PR and Communication Strategy) && (!N_PH_PRS_p PR and Communication Strategy) && (!N_PH_PRS_k PR and Communication Strategy)
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
The course focuses on developing communication and presentation skills and the ability to present oneself confidently. Students will become familiar with different types of communication, communication situations and the relevant specialist terminology. Theoretical knowledge will be put into practice through communication games, exercises and scenarios drawn from everyday life. Students will also apply this knowledge in their own communication practice activities.
Syllabus
  1. Theoretical framework – definition, types and modes of communication, communication strategies
  2. The transactional model of communication
  3. Noise in communication
  4. Barriers to communication – beliefs, memory, experiences and recollections
  5. Communication competencies and skills
  6. Communication in crisis and “uncomfortable” situations, conflict and assertive behaviour
  7. Types and forms of communication
  8. Working with feedback
Assessment methods
Seminar paper and presentation
Language of instruction
Czech
The course is also listed under the following terms winter 2025.
  • Enrolment Statistics (recent)
  • Permalink: https://is.newton.cz/course/nu/winter2026/N_PH_PRS_p