B_BR_KMA_k Crisis Management

NEWTON University
summer 2026
Extent and Intensity
0/10. 4 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Petr Novák, Ph.D. (lecturer)
Ing. Petr Novák, Ph.D. (seminar tutor)
Guaranteed by
Ing. Petr Novák, Ph.D.
Centre for Management – Academic Department – NEWTON University
Timetable of Seminar Groups
B_BR_KMA_k/01: Sun 8. 3. 8:45–11:55 BR Učebna 09, Sun 29. 3. 8:45–14:30 BR Učebna 03, P. Novák
Prerequisites

Knowledge from subjects:

  • Business Economics 
  • Management

Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives

The course focuses on deepening knowledge and skills in the field of management and business economics. The main idea of the course is to familiarize students with the basics of crisis management related to management functions and elements (planning, organizing, stimulating, and controlling). The course introduces students to methods that can help improve a company's finances, enhance the functionality of business processes, and increase the overall efficiency of the company's operations.


The objectives of the course are:

  • to learn and master additional methods of gathering and evaluating information about a company and its environment;
  • acquire knowledge and skills enabling appropriate responses to crisis situations with minimal losses and the search for new opportunities arising from crises;
  • become familiar with the typical causes and types of crisis situations, improve the overall ability to deal with such situations rationally, including the ability to communicate effectively in a crisis.


Syllabus

  1. Identification and treatment of business risks
  2. Setting Up an early warning system
  3. Crisis process flow
  4. Turnaround strategy
  5. Crisis cash flow optimization
  6. Crisis communication I.
  7. Crisis communication II.
  8. Strategic partnerships
  9. Crises in business growth
  10. Insolvency and liquidation of a business
  11. Resuscitation, restructuring, and revitalization of a business
  12. Psychological aspects of crisis management

Literature
    required literature
  • KOLEŇÁK, J. 2020. Krizový management. Brno: Vysoká škola NEWTON, ISBN 978-80-87325-29-2.
    recommended literature
  • FÖRSTER, A. KREUZ. P. 2021. Krize jako příležitost: 28 strategií pro využití každé krize. Praha: Grada Publishing, ISBN 978-80-271-3153-2.
  • KARÁSEK, P. 2017. Léčení firem v krizi: Krizové řízení z pohledu manažera, který vedl záchranu značky Tatra. Praha: Grada Publishing, ISBN 978-80-271-0681-3.
  • KLIMEŠ, D. 2020. Česko versus budoucnost: naše dnešní krize a jak z ní ven. Praha: Vyšehrad, ISBN 978-80-760-1333-9.
  • KOVOOR-MISRA, S. 2020. Crisis Management: Resilience and Change. London: SAGE. ISBN 9781506328676.
  • TOMANDL, J., ČUŘÍK, J., MARŠOVSKÁ K., FOJTOVÁ. T. 2020. Krizová komunikace: principy – zkušenosti – postupy. Brno: Masarykova univerzita, Promedia. ISBN 978-80-210-9636-3.
  • ZUZÁK, R. 2015. Krizový management. 2. vyd. Praha: VŠEM. ISBN 9788087839522.
Assessment methods
Examination: oral form including the defense of a seminar paper meeting the specified requirements, including verification of theoretical knowledge.
Language of instruction
Czech
The course is also listed under the following terms summer 2025.
  • Enrolment Statistics (recent)
  • Permalink: https://is.newton.cz/course/nu/summer2026/B_BR_KMA_k