BUE_MV Business Economics

STING ACADEMY
winter 2020
Extent and Intensity
0/0/12. 4 credit(s). Type of Completion: z (credit).
Guaranteed by
doc. Ing. Roman Zámečník, Ph.D.
Katedra aplikovaných disciplin – Rektor – STING ACADEMY
Prerequisites (in Czech)
(STUDIJNI_SKUPINA(1MVA) || STUDIJNI_SKUPINA(1MVB) || STUDIJNI_SKUPINA(0MVA)) && ! NOWANY( MEO2_MV International Trade II , LOG_MV Logistics , RET_MV Rétorika )
Course Enrolment Limitations
The course is offered to students of any study field.
The capacity limit for the course is 30 student(s).
Current registration and enrolment status: enrolled: 0/30, only registered: 0/30
Syllabus (in Czech)
Lessons:
Transformation of corporate environment. Requirements on up-to-date management of the corporation. Actual managerial conceptions. The Business Economy of the 21st century. Strategic management and planning. The introduction to the business performance measurement. Process management. Core approaches to measuring business performance. The history of the business performance measurement. Specific methods for business measurement – Benchmarking. Specific methods for business measurement – Balanced Scorecard. Specific methods for business measurement – EFQM Model Excelence, Six Sigma The financial performance of the company. The theory of the value management, shareholder value, stakeholder value, the aspects of the business performance and theirs quantification, EVA, MVA, INEVA. The meaning of the costs in the business management, their classification for the cost management. Costing, traditional and up-to-date costing methods. Traditional and up-to-date budgeting methods. Strategic cost management.

Seminars:
Vision setting, mission of business strategy. The definition of business critical success factor The Case studies focused on the application the of performance measurement concepts in business practice. The Business performance measurement – the financial performance of the company, EVA, MVA, CVA, SVA. The costs and revenues in the decision making process. The case studies focused on the application of costing in business practice.
Literature
    required literature
  • HIRSCHEY, Mark. Managerial economics. 12th ed. Australia: South-Western/Cengage Learning, 2009, 836 pp. ISBN 978-0-324-58831-6. info
  • ALLEN, W. Managerial economics: theory, applications, and cases. 7th ed. New York: W.W. Norton, 2009, 684 pp. ISBN 978-0-393-93224-9. info
  • PNG, Ivan and E LEHMAN DALE. Managerial economics. 3rd ed. Malden: Blackwell Pub, 2007, 477 pp. ISBN 978-1-4051-6047-6. info
  • WILKINSON, Nick. Managerial economics: a problem-solving approach. New York: Cambridge University Press, 2005, 533 pp. ISBN 0-521-81993-8. info
  • BOYES, William. The new managerial economics. Boston: Houghton Mifflin Co., 2004, 363 pp. ISBN 0-395-82835-X. info
  • COKINS, G. Activity-Based Cost Management: An Executive's Guide. New York: John Wiley and Sons, 2001. ISBN 0-471-44328-X. info
  • DRURY, C. Management and Cost Accounting. London: Thomson Learning, 2000. ISBN 1-86152-536-2. info
Teaching methods (in Czech)
The submission of both the case studies according to the instructions of the lecturer and their presentation on the seminar. Communication with students, hand-in and check of the case studies is provided via information system of the Academy STING.
Language of instruction
English
The course is also listed under the following terms winter 2014, winter 2015, summer 2016, winter 2016, winter 2017, winter 2018, winter 2019.
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