BE_PH_BE1 Business English and Global Communication Skills 1

Vysoká škola NEWTON, a.s.
zima 2024
Rozsah
0/2. 4 kr. Ukončení: kz.
Vyučující
BcA. Robert Michael Westbrook, LL.M., MBA (cvičící)
Garance
Mgr. Irena Zajíčková
Centre for International Programmes – Vysoká škola NEWTON, a.s.
Rozvrh seminárních/paralelních skupin
BE_PH_BE1/101: Po 13:30–15:00 PH Učebna 09, kromě Po 7. 10. ; a Út 17. 12. 9:40–15:00 PH Učebna 12, R. Westbrook
BE_PH_BE1/102: Po 15:10–16:40 PH Učebna 09, kromě Po 7. 10. ; a Út 17. 12. 9:40–15:00 PH Učebna 12, R. Westbrook
Omezení zápisu do předmětu
Předmět je otevřen studentům libovolného oboru.
Cíle předmětu
Course Objectives: By the end of this course, students will be able to: Demonstrate key leadership communication qualities and understand their impact on team dynamics. Deliver concise and effective elevator pitches and business presentations. Apply both logical and intuitive reasoning in decision-making and debates. Prepare for and participate in job interviews from both HR and applicant perspectives. Understand and create impactful slogans and business messaging. Recognize the importance of self-care and cognitive management in high-stress environments. Design and assess corporate training programs with a focus on team development. Identify and address cognitive biases in business decision-making. Analyze issues related to cognitive dissonance and intelligence asymmetry within organizations. Test and evaluate cognitive skills to enhance professional performance.
Osnova
  • 12-Week Syllabus Each week includes a 90-minute session of lecture, discussion, and practical application: Week 1: Leadership Qualities Introduction to leadership communication. Key traits of successful business leaders. Case studies on leadership styles. Week 2: Elevator Pitches Crafting concise and persuasive messages. Practice and peer feedback on elevator pitches. Week 3: Logical vs. Intuitive Reasoning Exploring the difference between logical and intuitive decision-making. Practical exercises in applying both methods. Week 4: Formal Debates Using Logical Reasoning Structuring a logical argument in business contexts. Participating in formal debates with a focus on critical thinking. Week 5: Job Interviews: HR and Applicant Perspectives Understanding the dynamics of job interviews from both sides. Role-playing interviews and providing feedback. Week 6: Slogan Creation and Presentation The art of crafting memorable slogans. Presenting and critiquing slogan ideas for marketing campaigns. Week 7: Self-Care, Self-Management, and Cognitive Overload Managing stress and avoiding cognitive overload in demanding environments. Self-care techniques for maintaining mental clarity. Week 8: Training Your Team / Corporate Training Designing and delivering effective corporate training programs. Understanding the role of team dynamics in professional growth. Week 9: Types of Assessment and Their Uses Exploring formative, summative, and continuous assessment methods. How to apply assessments in a business setting for team evaluation. Week 10: Cognitive Biases Identifying common cognitive biases in business decision-making. Strategies to mitigate bias in professional judgments. Week 11: Information Asymmetry, Cognitive Dissonance, and Intelligence/Cognitive Asymmetry Delving into information gaps within organizations and their effects. Understanding your research on intelligence asymmetry and its business implications. Week 12: Cognitive Skills and Testing Overview of cognitive skills important for business professionals. Testing and assessing cognitive abilities for better performance in business.
Výukové metody
Teaching Methodology: Global Communication and Business English 1 will be delivered through a highly interactive and student-centered approach, blending modern educational methodologies to enhance engagement, collaboration, and real-world application. The course is designed to foster active learning, critical thinking, and the practical use of communication skills in global business contexts. Key teaching strategies include: Flipped Classroom: Students will engage with foundational content (readings, videos, case studies) before class, allowing in-class time to be dedicated to interactive discussions, problem-solving activities, and hands-on exercises. This approach promotes deeper understanding and application of knowledge during face-to-face sessions. Project-Based Learning (PBL): Each topic is anchored in real-world business scenarios where students work on collaborative projects. These projects simulate actual business challenges (e.g., creating marketing slogans, designing training programs), encouraging students to apply course concepts to practical tasks. PBL enhances teamwork, creativity, and decision-making. Peer Learning and Collaboration: Students will engage in structured peer-to-peer feedback and collaborative learning exercises. Activities such as group debates, peer interview simulations, and slogan presentations will allow students to learn from each other, enhancing both communication skills and critical thinking through active engagement. Digital Integration and Hybrid Learning Tools: Leveraging modern technology, the course will integrate digital platforms for continuous learning. Tools like online discussion forums, collaborative document editing (e.g., Google Docs), and virtual whiteboards (e.g., Miro) will allow for asynchronous collaboration and idea sharing beyond the classroom. Students will also have access to multimedia content for self-study, such as podcasts, videos, and interactive quizzes. Personalized Learning Pathways: Recognizing that students come with varying strengths, the course will offer personalized learning opportunities. Students will be encouraged to explore areas of interest through elective assignments and tailor projects to their professional aspirations. Regular formative assessments and feedback sessions will help instructors identify student needs and adjust instruction accordingly. Experiential Learning and Simulations: Role-playing and simulations will be employed to mirror real business environments. For example, mock interviews, debate simulations, and case study analysis will enable students to practice and refine their communication and reasoning skills in controlled yet realistic settings. This immersive approach helps bridge the gap between theory and practice. Emphasis on Reflective Practice: Throughout the course, students will be encouraged to engage in reflective learning practices. Journals, reflection essays, and class debriefs will help students internalize lessons learned from their experiences and continuously improve their cognitive and communication skills. Gamification and Engagement Techniques: To maintain high levels of student engagement, gamified elements such as rewards for task completion, leaderboards for collaborative activities, and challenges within debates and pitches will be integrated. These techniques foster a competitive yet supportive learning environment, driving student motivation. Continuous Feedback and Assessment: In line with modern assessment practices, students will receive continuous, real-time feedback through formative assessments, peer evaluations, and instructor reviews. Rather than relying solely on traditional exams, the course emphasizes ongoing feedback loops to guide student progress and skill development. Diversity and Inclusion in Global Communication: The course will incorporate diverse perspectives by exposing students to global business communication across different cultures. Case studies and discussions will highlight cultural nuances, ensuring that students are prepared to navigate the complexities of global business with cultural sensitivity and inclusivity.
Metody hodnocení
Form of completion of the course: Classified credit PFS: The level of fulfillment of study obligations is assessed by classification grade A-E. The basic condition for obtaining a graded credit is 75% participation in seminars, one presentation on a professional topic (see detailed syllabus by week) and a final test. The teacher reserves the right to modify the conditions for granting graded credit. The teacher reserves the right to modify the conditions for granting graded credit. Point evaluation 100-90 A 89-80 B 79-70 C 69-60 D 59-50 E 49-0 F
Vyučovací jazyk
Angličtina
  • Statistika zápisu (nejnovější)
  • Permalink: https://is.newton.cz/predmet/nu/zima2024/BE_PH_BE1