B_PH_EAM_p Ethical Aspects of Management

NEWTON University
winter 2024
Extent and Intensity
2/0. 4 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Zdeněk Mikulka, MSc., Ph.D., B.Th. (lecturer)
Guaranteed by
Ing. Zdeněk Mikulka, MSc., Ph.D., B.Th.
Centre for Humanities – NEWTON University
Timetable
Wed 16:50–18:20 Zoom.Brno5, except Wed 20. 11., except Wed 11. 12. ; and Wed 18. 12. 16:50–18:20 Zoom.Brno5, Wed 8. 1. 16:50–18:20 Zoom.Brno5
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
The course Ethical Aspects of Business, Management and Marketing introduces both the history of ethical views on society and economy (social ethics) and their applied form in the concepts of "business ethics" in current managerial approaches. The course is set in a broader ethical context. Following the introduction to the development of ethical standards, emphasis is placed on applied ethics, especially in the environment of business, entrepreneurship, management, marketing and public administration. Graduates are also introduced to the basics of normative social ethics in business and public administration.
Syllabus
  • 1. Applied ethics - definition of general and applied ethics, ethical dilemmas, moral competence, Kohlberger's stages of development, Hofstede's cultural dimensions, integrity management. 2. Research methodology of applied ethics - normative and descriptive ethics, basic topics and terminology of business ethics, corporate ethics, organizations monitoring ethics in institutions (Society for Business Ethics, Transparency International, Institute of Business Ethics, EBEN, Ethisphere, Global Ethics Observatory...etc.). 3. Ethical management (leadership) - corporate culture and ethics, corporate social responsibility (CSR), corporate governance, stakeholder theory. 4. Internal ethical tools - written institutionalization of ethical standards into the corporate management system, compliance program, code of ethics - benefits and risks, practical procedures for implementing the code of ethics towards the corporate environment, types and forms of ethical codes, ethical credo, ethical ombudsman, ethical training of employees, personnel policy and personal integrity testing. 5. External ethical tools - certification and international standards (ISO 26000, SA 8000, AA 1000, CSN 010391, Global Reporting Initiative, UN Global Compact, EMAS, OECD Guidelines...etc.). 6. Managerial ethics - behavioural management (D. McGregor, A. Maslow, C. Rogers), role of ethics in manager and management (PDCA, H. Mintzberg), Hawthorne effect, Total Quality Management (E. Demming, theory Z). 7. Ethics of Human Resource Management - ethical management of human resources, ethical dilemmas of the project manager, integrity management, diversity management, conflict management, intercultural management, setting ethical standards in project management certification bodies (IPMA, PMI, PRINCE2). 8. Public goods - the ethical context of managing and protecting public goods (relative to mixed and private goods), the relationship of public goods to private property, lobbying issues, public services, valuing the quality of public space (Social Progress Index, NUMBEO, fDi Intelligence, Mercer, Monocle, Metropolis). 9. Ethics in marketing - examples of awards for ethical behaviour of an institution used as a marketing tool (CSR quality), examples of award-winning ethics (BIO, FairTrade, KLASA, regional products), Ethics Forum, Business Leader Forum, Top Responsible Company, case studies of unethical management (viral marketing, astroturfing, ambush marketing, neuromarketing and subliminal advertising). 10. Case studies of institutional ethics - private sector - sports ethics (doping, betting, ethical patterns), medical and pharmaceutical ethics (testing, vaccination), ethics and scientific development (research issues...), financial sector ethics (control mechanisms, banking), environmental ethics, food ethics, scientific research ethics, intellectual property ethics and plagiarism issues. 11.Case study of institutional ethics - public sector - public administration ethics (lobbying, conflict of interest, codes of ethics), sustainable economy, public service substitution issues, public policy. 12.Social ethics - modern concepts of utilitarianism, pragmatism, ethics of action, golden rule, moral hazard, bioethics, ethics in multicultural settings.sector (control mechanisms, banking), environmental ethics, food ethics ethics scientific research ethics, intellectual property ethics and plagiarism issues.
Literature
  • BLOWFIELD, Mick; MURRAY, Alan. Corporate Social Responsibility. Oxford: Oxford University Press, 2019. 432 s. ISBN 978-01-98797-75-3.
  • FROMM, Erich. Mít, nebo být?. Praha: Aurora, 2001. ISBN 80-7299-036-5.
  • KAŠPAROVÁ, Klára; KUNZ, Vilém. Moderní přístupy ke společenské odpovědnosti firem a CSR reportování. Praha: Grada Publishing, 2013. 160 s. ISBN 978-80-247-4480-3.
  • KULDOVÁ, Lucie. Společenská odpovědnost firem : Etické podnikání a sociální odpovědnost v praxi. Plzeň: Kanina, 2010. ISBN 978-80-87269-12-1.
  • MEAD, George Herbert. Mysl, já a společnost. Praha: Portál, 2017. 248 s. ISBN 978-80-262-1180-8.
  • THOMPSON, Mel. Přehled etiky. Praha: Portál, 2004. ISBN 80-7178-806-6.
  • NESIBA, Jiří; MIKULKA, Zdeněk. Etické aspekty managementu. Studijní opora. [online]. 2022. Dostupné z: http://bude doplněno.
  • PUTNOVÁ, Anna; SEKNIČKA, Pavel. Etika v podnikání a hodnoty trhu. Praha: Grada Publishing, 2016. 200 s. ISBN 978-80-247-5545-8.
  • RIDLEY, Matt. ůvod ctnosti: o evolučních základech a zákonitostech nesobeckého jednání člověka. Praha: Portál, 2015. ISBN 978-80-262-0971-3.
  • SEDLÁČEK, Tomáš. Ekonomie dobra a zla: po stopách lidského tázání od Gilgameše po finanční krizi. 3. vydání. Praha: 65. pole, 2017. 400 s. ISBN 978-80-87506-94-3.
  • SOKOL, Jan. Etika, život, instituce: pokus o praktickou filosofii. Praha: Vyšehrad, 2014. ISBN 978-80-7429-223-1.
  • NESIBA, Jiří. Etika a společenská odpovědnost organizací. Brno: Vysoká škola NEWTON, 2022. 217 s. ISBN 978-80-87325-61-2.
Assessment methods (in Czech)
Zkouška: obhajoba zpracované případové studie, písemný závěrečný test, v případě opravných termínů ústní zkouška.
Language of instruction
Czech
Further Comments
The course is taught annually.
  • Enrolment Statistics (recent)
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