Strategický marketing

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Publications Přehled o publikaci

Přehled o publikaci

B 2008

Strategický marketing

JAKUBÍKOVÁ, Dagmar

Basic information

Original name

Strategický marketing

Name in Czech

Strategický marketing

Authors

JAKUBÍKOVÁ, Dagmar

Edition

Praha, 272 pp. 2008

Publisher

Grada Publishing, a. s.

Other information

Type of outcome

Book on a specialized topic

Confidentiality degree

is not subject to a state or trade secret

ISBN

978-80-247-2690-8

Changed: 10/5/2009 10:27, Ing. Iva Hovadová

JAKUBÍKOVÁ, Dagmar. Strategický marketing. Praha: Grada Publishing, a. s., 2008, 272 pp. ISBN 978-80-247-2690-8.

@book{473208,
   author = {Jakubíková, Dagmar},
   address = {Praha},
   location = {Praha},
   isbn = {978-80-247-2690-8},
   publisher = {Grada Publishing, a. s.},
   title = {Strategický marketing},
   year = {2008}
}

TY  - BOOK
ID  - 473208
AU  - Jakubíková, Dagmar
PY  - 2008
TI  - Strategický marketing
PB  - Grada Publishing, a. s.
CY  - Praha
SN  - 9788024726908
ER  -

JAKUBÍKOVÁ, Dagmar. \textit{Strategický marketing}. Praha: Grada Publishing, a. s., 2008, 272 pp. ISBN~978-80-247-2690-8.